CRICKET
Ramkumar
Digital Marketer - PS (SME)
Bangalore
Summary
AN ENGINEERING GRADUATE EXPERTIZED IN AMAZON ADVERTISING AND SOCIAL MEDIA MARKETING OVER 4.8 YEARS OF EXPERIENCE IN BRAND GROWTH ACROSS MULTIPLE PLATFORMS. SKILLS INCLUDE ACCOUNT MANAGEMENT, BRAND AWARENESS, ANALYTICAL THINKING AND CREATIVE PROBLEM SOLVING. ABLE TO APPLY CLIENT OBSESSION CONCEPTS IN E-COMMERCE TO IMPROVE THE BRAND VALUE EXPERIENCE FOR VENDORS AND SELLERS.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
PS- SME - ACCOUNT MANAGER
Cognizant Technology Solutions
BANGALORE
08.2021 - Current
- MANAGING A TEAM OF 6 ASSOCIATES FOR A SUCCESSFUL GROWTH/REVENUE DELIVERABLES.
- ACCOUNT/CAMPAIGN MANAGER FOR A BRANDS OF 50 AMAZON ACCOUNTS WITH A COMBINED AD SPEND OF AROUND ₹4 CRORE PER MONTH.
- TOP MANAGED BRAND - STAR AND DAISY, SLURRP FARM, 24 MANTRA, DAWAAT, ORGANIC TATTVA, ORGANIC INDIA, PINTOLA, VEEBA, ETC.
- IMPLEMENT PPC CAMPAIGNS,CAMPAIGN
OPTIMIZATION, LAUNCHES, AND, KEYWORD RESEARCH. - MAINTAIN CLIENT RELATIONS, UNDERSTAND BRAND OBJECTIVE, AND PLAN BUDGETS RESPECTIVELY.
- ANALYSE KPI'S SUCH AS SEARCH TERMS, CATEGORY TREND & PRODUCT PERFORMANCE TO IMPROVE THE CONVERSION RATE.
- SUCCESSFULLY DEVELOPED STRATEGIES THAT WORK FOR A HIGH MONTHLY AD BUDGETS AS WELL AS SMALLER BUSINESSES WITH VERY LOW BUDGETS.(HIGHEST BUDGET MANAGED - ₹ 1.5 CRORE/MONTH, LOWEST - 2 LAKHS/MONTH)
Digital Marketing Executive
INFOSCALEZ TECHNOLOGY PVT LTD
BANGALORE
06.2019 - 07.2021
- MANAGING THE SOCIAL MEDIA ACCOUNTS OF THE ORGANIZATION AND CLIENTS IN FACEBOOK, INSTAGRAM, YOUTUBE, LINKEDIN, ETC.
- WELL VERSED IN RUNNING PAID CAMPAIGNS ON GOOGLE, FACEBOOK, INSTAGRAM, YOUTUBE, ETC.
- PROPOSE THE TREND OF DIGITAL MARKETING TO MANAGEMENT
- LEAD GENERATION
- MARKETING ACTIVITIES LIKE SCRIPTING PROMOTIONAL VIDEOS, VOICE OVER, VIDEO MAKING, ETC.
Education
Bachelor of Technology - TELECOMMUNICATION
CMR INSTITUTE OF TECHNOLOGY
BANGALORE 08.2014 - 01.2019
Skills
AMAZON PPC ADS
AMS & SELLER CENTRAL
MICROSOFT EXCEL/WORD/PPT
SOCIAL MEDIA MARKETING
Accomplishments
- STAR PERFORMER AND TOP RANKED ASSOCIATE FOR ALMOST EVERY MONTHS.
- ABLE TO SCALE UP MORE THAN 50 BRANDS WITH OVER ₹50 CRORES REVENUE IN LAST 1 YEAR WITH AVERAGE ACOS OF 20%.
- BRAND ACOS WAS GOOD, HOWEVER, MOST OF THEIR ORDERS WERE COMING FROM BRANDED KEYWORDS, ABLE TO HELP THEM TO EXPAND THE VISIBILITY TO BROADER AUDIENCE WHILE USING GENERIC KEYWORDS RESULTS IN 2.6X INCREASE IN ORDERS WITH MINIMAL INCREASE IN ACOS.
- HELP BRANDS TO GAIN NO.1 ORGANIC RANKING WITH 12 KEYWORDS THAT EVENTUALLY HELPED BRAND WITH EXCELLENT TACOS.
Interests
MOVIES
CHESS
MUSIC
Timeline
PS- SME - ACCOUNT MANAGER
Cognizant Technology Solutions
08.2021 - Current
Digital Marketing Executive
INFOSCALEZ TECHNOLOGY PVT LTD
06.2019 - 07.2021
Bachelor of Technology - TELECOMMUNICATION
CMR INSTITUTE OF TECHNOLOGY
08.2014 - 01.2019