Ranjana Sahu
Digital Marketing Manager
Pune,MH
Summary
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
6
6
years of professional experience
2034
2034
years of post-secondary education
Work History
Digital Marketing Manager
TagHive Inc.
12.2023 - Current
- Developed and implemented 360 degree marketing strategies, leading to a 35% increase in brand awareness and 25% improvement in engagement
- Partnered with cross-functional teams to define product positioning and marketing communications
- Led ATL/BTL campaigns and coordinated with external agencies for promotions, partnerships, and activations
- Worked closely with commercial and product teams on pricing, communication, and innovation strategies
Marketing Associate – Community Growth
AlmaBetter Edutech Pvt. Ltd.
10.2022 - 10.2023
- Launched and scaled a community of 20,000+ tech enthusiasts, driving a 15–20% uplift in revenue through referral and influencer programs
- Led brand communication across social media, email campaigns, and partnerships to boost visibility and loyalty
- Conceptualized and executed high-impact campaigns, leading to increased engagement and multiple industry recognitions
Relationship Manager – Working Capital
IndusInd Bank
11.2021 - 10.2022
- Managed 60+ accounts, tailoring financial solutions and promotional strategies for improved customer retention and acquisition
- Spearheaded local marketing initiatives aligned with product offerings to target key customer segments
Relationship Manager – Banca Channel
Tata AIG General Insurance
08.2019 - 05.2021
- Built strategic relationships with key stakeholders to promote product awareness and lead generation
- Conducted training and campaign rollouts to improve sales performance and compliance metrics
Education
MBA - Marketing & IT
Birla Institute of Technology
Birla Institute Of Technology, Mesra, RanchiB.E. - Electronics & Telecommunication
Bhilai Institute of Technology
Bhilai Institute Of Technology, Kendri, Raipur 04.2001 - 01.2016
Skills
Proficient in SEO strategies
Audience engagement
Organic and inorganic marketing strategies
Search engine optimization
Content marketing
Email marketing
Social media marketing
KPI monitoring
Keyword analysis
Google analytics
Awards And Projects
- Spotlight Award, AlmaBetter, 01/01/23
- Top Performer, Tata AIG, 01/01/20
Timeline
Digital Marketing Manager
TagHive Inc.
12.2023 - Current
Marketing Associate – Community Growth
AlmaBetter Edutech Pvt. Ltd.
10.2022 - 10.2023
Relationship Manager – Working Capital
IndusInd Bank
11.2021 - 10.2022
Relationship Manager – Banca Channel
Tata AIG General Insurance
08.2019 - 05.2021
B.E. - Electronics & Telecommunication
Bhilai Institute of Technology
04.2001 - 01.2016
MBA - Marketing & IT
Birla Institute of Technology