Sumanta Tiwari
Astt Vice President (Sales & Marketing)
Indirapuram
Summary
To establish and to expand the retail sales outlet network as per the business target.To achieve the planned sales target with the assistance of the CCA’s so as to ensure desired value additions on all fronts
A result-proven, growth oriented & focused professional with 24 years + in Strategic Planning & Management, Distribution Management / Retail Store Operations / Establishment, Client Servicing/ people management and customer service along with logistics. Specialized in Establishing New Brands and Products in Channel. Currently associated with RR KABEL based at Noida as Assistant Vice President. (FMEG Business, North 2) Deftness in overseeing the functioning of processes & implementing processes in line with the pre-set guidelines. Proficient in managing & leading large workforce for running successful operations. Experience of developing procedures, service standards for business excellence. Expertise in assessing client’s requirements as well as working out measures to maximize customer satisfaction levels. Core competency in expanding the market, brand building, generating new business and people management. Demonstrated expertise implementing innovative management techniques/ systems/ processes & procedures to enhance business practices and increase the productivity & boosting up revenue. Core competencies include distribution channel & retail management [exclusive & multi] & people management.
Overview
26
26
years of professional experience
3
3
Languages
Work History
Assistant Vice President
RR KABEL GROUP
05.2022 - Current
- Transition management- Successfully Done the Transition of Brand from Luminous to RR Signature under the flagship of RR Kabel Ltd with growth as per the Co.’s required business goals.
- Taking Care of two Brands RR and RR Signature in North 2 Region and delivering as per Company’s desired results.
- Heading Two teams under two brands effectively with extraction of best and desired results.
Assistant Vice President
RR KABEL GROUP
05.2022 - Current
- Transition management- Successfully Done the Transition of Brand from Luminous to RR Signature under the flagship of RR Kabel Ltd with growth as per the Co.’s required business goals.
- Taking Care of two Brands RR and RR Signature in North 2 Region and delivering as per Company’s desired results.
- Heading Two teams under two brands effectively with extraction of best and desired results.
Regional General Manager, North 2
Luminous Power Technologies Pvt. Ltd.
03.2016 - 04.2022
- Responsible for sales & marketing for Brand luminous [ Category Fans/Led/Wiring device business]
- To Build strong relationship management / Creativity in channel expansion with value business and quickly expanding the new business establishments towards a healthy market share.
- To analyse the secondary channel / develop strategies for secondary channel and monitoring the output.
- To evaluate Branch wise distribution performance and key retail secondary movement.
- To improve premium Mix category wise and display and sales share outlet wise.
- To monitor investments / Roi distributor wise and have a plan for improvement and evaluation.
- People management / Right set of people.
- Market expansion and category wise value growth monitoring/ Distribution wise value Grid.
- Marketing strategies for primary and secondary channel.
- State/Town wise analysis of network and identification and gap closure with distribution fill.
- Market reach analysis / Retailer coverage and retailer counter share.
- Top key retail strategy for primary and secondary.
- Profit management Category wise /Branch wise/ Region.
- Sustaining business in competitive environment and increasing share in growing markets.
- Got Two Promotions From DGM to GM in 2019 and From GM to AVP in 2022.
- Got Best Region Award for Overall Business 2019,2021 and 2022.
- Got Best Region for Financial Hygiene for 2018 to 2021.
Regional General Manager, North 2
Luminous Power Technologies Pvt. Ltd.
03.2016 - 04.2022
- Responsible for sales & marketing for Brand luminous [ Category Fans/Led/Wiring device business]
- To Build strong relationship management / Creativity in channel expansion with value business and quickly expanding the new business establishments towards a healthy market share.
- To analyse the secondary channel / develop strategies for secondary channel and monitoring the output.
- To evaluate Branch wise distribution performance and key retail secondary movement.
- To improve premium Mix category wise and display and sales share outlet wise.
- To monitor investments / Roi distributor wise and have a plan for improvement and evaluation.
- People management / Right set of people.
- Market expansion and category wise value growth monitoring/ Distribution wise value Grid.
- Marketing strategies for primary and secondary channel.
- State/Town wise analysis of network and identification and gap closure with distribution fill.
- Market reach analysis / Retailer coverage and retailer counter share.
- Top key retail strategy for primary and secondary.
- Profit management Category wise /Branch wise/ Region.
- Sustaining business in competitive environment and increasing share in growing markets.
- Got Two Promotions From DGM to GM in 2019 and From GM to AVP in 2022.
- Got Best Region Award for Overall Business 2019,2021 and 2022.
- Got Best Region for Financial Hygiene for 2018 to 2021.
Branch Manager, Haryana
WHIRLPOOL OF INDIA LTD.
12.2008 - 03.2016
- Planning & scheduling assignments to achieve the pre set goals within time, quality & cost parameters.
- Formulating long term/short term strategic plans to enhance operations.
- Managing sales functions for enhancing market share of products & services.
- Forecasting periodic sales targets & driving sales initiatives to achieve business goals & managing frontline sales team to achieve them.
- Making Correct Demand Plan every month to ensure Maximum Stock rotation and minimal cost.
- Defining and implementing strategies for market penetration by identifying and influencing prospective clients & explore marketing budgets.
- Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
- Implementing promotional activities in coordination with external agencies to spearhead product launch & brand promotion.
- Managing receivables collections to ensure minimum out standings.
Branch Manager, Haryana
WHIRLPOOL OF INDIA LTD.
12.2008 - 03.2016
- Planning & scheduling assignments to achieve the pre set goals within time, quality & cost parameters.
- Formulating long term/short term strategic plans to enhance operations.
- Managing sales functions for enhancing market share of products & services.
- Forecasting periodic sales targets & driving sales initiatives to achieve business goals & managing frontline sales team to achieve them.
- Making Correct Demand Plan every month to ensure Maximum Stock rotation and minimal cost.
- Defining and implementing strategies for market penetration by identifying and influencing prospective clients & explore marketing budgets.
- Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
- Implementing promotional activities in coordination with external agencies to spearhead product launch & brand promotion.
- Managing receivables collections to ensure minimum out standings.
Business Manager, Retail Business of Consumer Electronics & Home Appliances Division
NEXT RETAIL INDIA LTD.
10.2005 - 11.2008
- Independently Leading The Entire Retail Operations Of Delhi.
- Working as a Profit Center Head.
- Managing Team of Four Cluster Managers, accountants, Store Managers, Exec. Logistics And The Retail Partners.
- Primary responsibilities Include Managing Sales and throughput of 12 COCO of Delhi.
- The Co. is India’s Largest Retail Chain in Consumer Electronics With the Brand Name of NEXT
Business Manager, Retail Business of Consumer Electronics & Home Appliances Division
NEXT RETAIL INDIA LTD.
10.2005 - 11.2008
- Independently Leading The Entire Retail Operations Of Delhi.
- Working as a Profit Center Head.
- Managing Team of Four Cluster Managers, accountants, Store Managers, Exec. Logistics And The Retail Partners.
- Primary responsibilities Include Managing Sales and throughput of 12 COCO of Delhi.
- The Co. is India’s Largest Retail Chain in Consumer Electronics With the Brand Name of NEXT
Senior Executive(Sales)
Samsung India Electronics Ltd.
11.2004 - 10.2005
- Managing Distributor/Dealers of the assigned territory.
- Monitoring Secondary sales & Ensuring Sales promotion.
- Meeting Sales & Collection Target.
- Developing New Business through expansion of dealer network.
- Ensuring Proper Services to Dealers & End Users.
- Managing Promotional activities in diff. territories.
Senior Executive(Sales)
Samsung India Electronics Ltd.
11.2004 - 10.2005
- Managing Distributor/Dealers of the assigned territory.
- Monitoring Secondary sales & Ensuring Sales promotion.
- Meeting Sales & Collection Target.
- Developing New Business through expansion of dealer network.
- Ensuring Proper Services to Dealers & End Users.
- Managing Promotional activities in diff. territories.
Asstt. Manager (Sales & Marketing)
Su-kam Communication Systems Ltd.
01.2002 - 10.2004
- Independently Managed East Delhi, North Delhi, Central Delhi.
- Managed Distributor of East Delhi North Delhi, Central Delhi.
- Company is in Business of Inverters, UPS & Batteries.
Asstt. Manager (Sales & Marketing)
Su-kam Communication Systems Ltd.
01.2002 - 10.2004
- Independently Managed East Delhi, North Delhi, Central Delhi.
- Managed Distributor of East Delhi North Delhi, Central Delhi.
- Company is in Business of Inverters, UPS & Batteries.
Sales Executive
APOLLO TYRES LTD.
01.2000 - 12.2001
- Managing Dealer Network.
- Meeting Sales & Collection Target.
- Developing New Business.
- Customer campaigns & surveys.
Sales Executive
APOLLO TYRES LTD.
01.2000 - 12.2001
- Managing Dealer Network.
- Meeting Sales & Collection Target.
- Developing New Business.
- Customer campaigns & surveys.
Education
MDP - Business Administration and General management
Indian Institute of Management
Lucknow01.2019
B.Sc.(Physics Hons.) - undefined
St. Columba’s college V.B.U
Bihar10th & 12th - undefined
Central school
MBA - Marketing (major), IT (minor)
Ishan institute of management & tech.
New Delhi01.2000
Skills
New category development
Educational Qualification
MDP, Management Development Program, Indian Institute of Management, Lucknow, 2019, MBA, Ishan Institute of Management & Tech., New Delhi, Marketing (major) and IT (minor), 2000, 68%, B.Sc. (Physics Hons.), St. Columba’s College V.B.U Bihar, 1998, 75%, 10th, Central School (C.B.S.E), 1994, 72%, 12th, Central School (C.B.S.E), 1996, 70%
Personal Information
Date of Birth: 1976-04-10
Timeline
Assistant Vice President
RR KABEL GROUP
05.2022 - Current
Assistant Vice President
RR KABEL GROUP
05.2022 - Current
Regional General Manager, North 2
Luminous Power Technologies Pvt. Ltd.
03.2016 - 04.2022
Regional General Manager, North 2
Luminous Power Technologies Pvt. Ltd.
03.2016 - 04.2022
Branch Manager, Haryana
WHIRLPOOL OF INDIA LTD.
12.2008 - 03.2016
Branch Manager, Haryana
WHIRLPOOL OF INDIA LTD.
12.2008 - 03.2016
Business Manager, Retail Business of Consumer Electronics & Home Appliances Division
NEXT RETAIL INDIA LTD.
10.2005 - 11.2008
Business Manager, Retail Business of Consumer Electronics & Home Appliances Division
NEXT RETAIL INDIA LTD.
10.2005 - 11.2008
Senior Executive(Sales)
Samsung India Electronics Ltd.
11.2004 - 10.2005
Senior Executive(Sales)
Samsung India Electronics Ltd.
11.2004 - 10.2005
Asstt. Manager (Sales & Marketing)
Su-kam Communication Systems Ltd.
01.2002 - 10.2004
Asstt. Manager (Sales & Marketing)
Su-kam Communication Systems Ltd.
01.2002 - 10.2004
Sales Executive
APOLLO TYRES LTD.
01.2000 - 12.2001
Sales Executive
APOLLO TYRES LTD.
01.2000 - 12.2001
B.Sc.(Physics Hons.) - undefined
St. Columba’s college V.B.U
10th & 12th - undefined
Central school
MBA - Marketing (major), IT (minor)
Ishan institute of management & tech.
MDP - Business Administration and General management
Indian Institute of Management