Rashi Baheti
Jaipur
Summary
Marketing and strategy professional with experience as a senior business associate, supporting leadership through sales pipeline analysis, executive dashboards, and win-loss reporting. Strong background in marketing strategy and digital marketing, with hands-on experience in market research, SEO, content, and performance campaigns. Skilled in translating data into actionable business insights.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Sr.Business Associate
Tech Mahindra
Bangalore
07.2025 - Current
- Developed and maintained monthly NBD dashboards, tracking wins and overall sales pipeline for leadership review.
- Created and monitored the drop pipeline dashboard to analyze lost and aborted deals, identifying stage-wise leakages and improvement areas.
- Delivered actionable insights and executive reports to support leadership decision-making and performance optimization.
- Designed the Mahindra metrics dashboard, providing insights on business performance across geographies and service lines.
Digital marketing freelancing
Avadh Farms
10.2021 - 07.2023
- Elevated commercial property's online presence; 10% engagement surge via content
- Achieved 7% growth in bookings through social media ad campaigns for real estate
Digital Marketing Manager
Andro Games
04.2022 - 08.2022
- Curated content and social accounts, accelerated growth 8% in customer engagement
- Initiated the development and execution of dating app as the project head
Summer Intern
VaidyaRx
06.2019 - 07.2019
- Spearheaded Primary and Secondary market research for product strategies
- Launched new product in collaboration with Ease my Trip a leading travel agency portal
- Designed website pages to enhance online presence using SEO and improved interface
- Coordinated investor relations need with senior management team, to boost business
Marketing manager
Highesta Services
01.2019 - 03.2019
- Active team member for brand engagement initiatives
- Amplified customer engagement, Participation through SEO platforms
Education
PGDM - Marketing & Strategy
International Management Institute
03-2025
Graduation -
Center For Management Studies
01.2021
12th -
Maharani Gayatri Devi Girls' School
01.2018
10th -
Maharani Gayatri Devi Girls' School
01.2016
Skills
- Data analysis
- Dashboard creation
- Market research
- Performance optimization
- Digital marketing
- Social media analytics
- Effective communication
- Attention to detail
Positions Of Responsibility
- IMI, New Delhi, Joint Secretary- Culture and Event Management Club, 2024-25
- Discipline department head- Hospitality and logistics team, 2018-21
Awards
- Jain University topper, amongst 800 students, Center for Management Studies awarded special recognition
Extracurricular Activities
- Led a 25-member MUN team, representing Qatar at UNCSW, and participating in UNHRC and the Indo-Pak Peace Conference
- Organized multiple events, and was selected for key leadership roles across initiatives
- Recognised as the Campus Ambassador for My Country Run, Bangalore, 2019
Certification
AI White belt
Timeline
Sr.Business Associate
Tech Mahindra
07.2025 - Current
Digital Marketing Manager
Andro Games
04.2022 - 08.2022
Digital marketing freelancing
Avadh Farms
10.2021 - 07.2023
Summer Intern
VaidyaRx
06.2019 - 07.2019
Marketing manager
Highesta Services
01.2019 - 03.2019
PGDM - Marketing & Strategy
International Management Institute
Graduation -
Center For Management Studies
12th -
Maharani Gayatri Devi Girls' School
10th -
Maharani Gayatri Devi Girls' School