Rashid Khan

• Lead Commercial Excellence initiatives across APAC, supporting country sales teams with actionable insights and performance analytics.
• Manage in-market and to-market sales data, performing macro-to-micro level analysis to identify growth drivers, risks, and opportunities.
• Design and maintain end-to-end Power BI dashboards covering sales performance vs. targets, opportunity pipeline and win/loss analysis, key account performance and segmentation, and distributor sales, inventory, and market coverage.
• Own Salesforce CRM administration and analytics, including sales activity and call reporting analysis, opportunity funnel health and conversion metrics, and sales rep productivity and coverage effectiveness.
• Conduct a customer visit vs. sales outcome analysis, linking field activity to revenue impact and ROI.
• Manage sales incentive plans, including scheme logic validation, performance tracking, and payout accuracy, and transparency.
• Monitor distributor and market inventory, ensuring optimal stock levels, minimizing expiry risks, and improving sell-through efficiency.
• Partner with regional and country leadership to provide monthly, quarterly, and ad-hoc performance reviews, with clear recommendations.
• Enable data-driven sales decisions by translating complex datasets into simple, business-ready insights.

KEY ACHIEVEMENTS

• Built standardized Power BI and Tableau dashboards that were adopted across multiple Asia markets, improving visibility and decision-making speed.
• Improved sales activity effectiveness by correlating call quality and frequency with actual sales outcomes.
• Enhanced incentive governance through structured tracking and analytics, reducing disputes, and improving trust.
• Strengthened distributor performance monitoring, helping sales teams proactively manage inventory and market execution.
• Supported leadership with early risk identification through trend and variance analysis.

TOOLS & TECHNOLOGY

• BI & Analytics: Power BI, Advanced Excel (Power Query, Power Pivot, DAX basics).
• CRM: Salesforce (Admin support, reporting, dashboards)
• Data Management: Large datasets, multi-country sales data.
• Presentation: Executive dashboards, leadership-ready insights.

CORE COMPETENCIES

• Commercial Excellence and Sales Strategy
• In-Market (Sell-In) and To-Market (Sell-Out) Analytics.
• Salesforce CRM (Sales Activity and Opportunity Analysis)
• Power BI Dashboard Development and Automation.
• Sales Performance and Productivity Tracking
• Call Reporting and Sales Effectiveness Analysis
• Sales Incentive Plan Design and Tracking.
• Distributor and Channel Performance Management.
• Inventory and Stock Health Analysis
• Key Account Segmentation and Coverage Models
• Forecasting, Trend, and Variance Analysis
• Stakeholder Management (Sales, Leadership, Finance).

• Analyzed and optimized distribution channels to improve product reach and market penetration
• Collaborated with cross-functional teams to develop and implement channel strategies aligned with organizational goals
• Conducted inventory analysis to optimize distributor inventory levels and maintain fast-moving inventory
• Managed cost effectiveness initiatives to improve profitability while ensuring high-quality service delivery
• Led process improvement projects to enhance productivity and efficiency within channel operations
• Developed and delivered training programs to educate team members on channel optimization strategies

• Implemented and managed CRM systems, overseeing data migration, customization, and integration with other systems.
• Developed lead management strategies to capture, qualify, and nurture leads through sales funnel.
• Created reports and dashboards to track performance metrics, analyze trends, and identify improvement opportunities.
• Provided user training and support for optimal CRM system utilization.
• Collaborated with Sales, Marketing, and IT teams to align CRM processes with business objectives.
• Conducted regular audits of CRM data to ensure accuracy, implementing data hygiene best practices.

• Oversaw the entire supply chain operations including procurement, inventory management, and logistics
• Managed order portfolio to ensure timely and accurate order processing and fulfillment
• Led a team of 2 in executing day-to-day operational activities and achieving departmental goals
• Implemented process improvements to enhance efficiency and reduce costs throughout the supply chain
• Collaborated with cross-functional teams including Sales, Finance, and Customer Service to align operations with business objectives
• Conducted regular performance evaluations and provided coaching and feedback to team members to foster professional growth

• Managed the processing and fulfillment of customer orders in a timely and accurate manner
• Addressed customer inquiries and concerns promptly and professionally via phone, email, and in-person communication channels
• Coordinated with internal teams such as Sales, Warehouse, and Logistics to expedite order fulfillment and resolve issues
• Maintained meticulous records of orders, shipments, and customer interactions in the company's database system
• Proactively identified opportunities for process improvement to enhance order management efficiency and customer satisfaction
• Provided product information, pricing, and availability to customers, assisting them in making informed purchasing decisions

• Gathered, analyzed, and interpreted data from various sources to generate reports for management decision-making
• Developed and maintained databases to ensure accurate and up-to-date information for reporting purposes
• Created dashboards and presentations to visualize data and communicate insights effectively to stakeholders
• Automated reporting processes to streamline workflows and improve efficiency
• Provided support to internal teams by troubleshooting data-related issues and providing technical assistance
• Collaborated with cross-functional teams to identify information needs and develop solutions to meet them

• Assisted sales team in managing customer accounts, including processing orders, tracking shipments, and resolving customer inquiries
• Prepared and distributed sales reports, forecasts, and presentations for management review
• Coordinated sales meetings, conferences, and events, including scheduling, logistics, and agenda preparation
• Maintained CRM system to ensure accurate and up-to-date customer information and sales records
• Collaborated with marketing team to develop promotional materials and campaigns to support sales efforts
• Provided administrative support to sales managers, including scheduling appointments, preparing documents, and managing correspondence

• Managed the processing of Customer Activation Forms (CAFs), including verifying customer information, activating new connections, and barring/unbarring numbers as per customer requests
• Analyzed customer churn patterns and identified factors contributing to customer attrition
• Implemented strategies to reduce churn, such as targeted retention campaigns and improved customer service processes
• Monitored customer accounts for unusual activity or usage patterns and took proactive measures to address potential issues
• Collaborated with cross-functional teams including Sales, Customer Service, and Finance to ensure seamless customer activation and retention processes
• Maintained accurate records of CAFs and customer interactions for reporting and analysis purposes