Summary
Overview
Work History
Education
Skills
Websites
Tools
Timeline
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Rashmi Das

Growth Marketing Manager
Bengaluru

Summary

Experienced Growth Marketing Manager with expertise in leading go-to-market product strategies, team development, and consumer insights analysis to drive product lead growth and B2B success. Demonstrated ability to identify and capitalize on market opportunities, resulting in revenue growth and increased brand loyalty. Known for collaborative approach, adapting to evolving business needs while maintaining focus on achieving targets through effective communication and leadership. Skilled in developing innovative strategies to achieve business goals.

Overview

6
6
years of professional experience

Work History

Growth Manager

Flashcall.me
05.2025 - Current
  • Led marketing initiatives as a core team member, driving accelerated company growth through innovative strategies.
  • Initiated and managed a free trial outreach to identify potential leads via LinkedIn and social media, expanding the qualified lead pipeline.
  • Executed B2B LinkedIn sales, WhatsApp marketing campaigns, push notifications (PN), and proactive customer outreach to build strong relationships and drive conversions.
  • Implemented targeted notification strategies across channels to improve user engagement and retention.
  • Connected regularly with creators to understand their challenges, gather feedback, and implement suggestions for product and service improvement.
  • Optimized homepage and landing pages to enhance user experience and improve customer retention based on key performance insights.
  • Refined pricing structures to balance profitability with customer value perception, ensuring sustainable business growth.

Growth Marketing Manager

Freelancer
02.2024 - 11.2024
  • Boosted brand awareness and generated leads via Linkedin marketing.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Managed 300+ potential leads every day.

Growth Marketing Manager

OTTPlay
08.2022 - 10.2023
  • Implemented notification, SMS, and WhatsApp strategies, contributing to a 25% increase in Daily Active Users DAU
  • Collaborated with cross-functional teams, including sales, product management, and engineering, to ensure seamless product launches
  • Analyzed consumer data to identified areas of opportunity for new product marketing strategy which led to a direct revenue
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Senior Expert

Khatabook
08.2020 - 08.2022
  • Achieved a 5% increase in funnel conversion through strategic experimentation
  • Led end to end go-to-market strategy through 3 product launches
  • SEO research and Blogs.
  • Collaborated with cross-departmental teams in developing cohesive strategies aimed at achieving long-term organizational goals.

Senior Associate

ShareChat
02.2019 - 08.2020
  • Supported the execution of campaigns that resulted in a 25% increase in user engagement
  • Increased user engagement by 15% through the implementation of audio chatrooms and the creation of targeted campaigns.
  • Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
  • Trained and supported new team members, maintaining culture of collaboration.
  • Analyzed customer data to identify trends and anticipate customer needs.

Education

Master of Arts - Mass Communication

Tezpur University
04.2001 -

Skills

  • Go-to-market strategy
  • Collaborative leadership
  • Digital marketing strategy
  • CRM expertise
  • Marketing automation expertise
  • Community building
  • Data-driven decision making
  • Collaborative team management
  • Sales approach optimization
  • SEO
  • Prompt engineering

Tools

  • Trello/Airtable/Notion
  • Ahrefs/Semrush
  • Moengage/Clevertap/GA4
  • Tableau/Looker
  • Canva
  • Figma/ Trello
  • Metaads
  • Looker/ Tableau

Timeline

Growth Manager

Flashcall.me
05.2025 - Current

Growth Marketing Manager

Freelancer
02.2024 - 11.2024

Growth Marketing Manager

OTTPlay
08.2022 - 10.2023

Senior Expert

Khatabook
08.2020 - 08.2022

Senior Associate

ShareChat
02.2019 - 08.2020

Master of Arts - Mass Communication

Tezpur University
04.2001 -

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Rashmi DasGrowth Marketing Manager