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RATNESH MISHRA
Business Head | Bike Taxi & Food Marketplace
Bengaluru,Karnataka
Websites
Quote
"Insanity is doing the same thing over and over again and expecting different results."
Albert Einstein
Summary
Management graduate with 12+ years of experience in Supply Scaling, Business Operations, Strategic Marketing and P&L Management for an Indian Hyperlocal Tech-Logistics company; Revenue & Portfolio Oversight for an Indian Hospitality giant; Sales & Distribution for an Indian Mobile Handset player; and Supply Chain Management for a global Vehicle Manufacturer
Overview
12
12
years of professional experience
5
5
years of post-secondary education
1
1
Certification
5
5
Languages
Work History
Associate Director
Shadowfax Technologies
9 2021 - Current
- Led recruitment and management of food delivery riders to meet the demand for clients such as Swiggy, Zomato, Zepto, BB Now, and others, overseeing a team of 120+ across Supply, Operations and Marketing
- Attained highest performance rating, 'Exceeds Expectations,' in all PMS cycles, securing two elevations
- Achieved a 22% increase in topline, surpassing INR 200 crore, driven by a 33% increase in overall DAU
- Boosted contribution margin by 79% through client commercial renegotiations, optimizing rider cost and marketing budget, and introducing three new products generating a cumulative monthly revenue of ~50L
- Elevated gross margin by 67% by evaluating and optimizing teams based on skills, performance, and impact
- Streamlined the supply funnel despite the highest onboarding fees in the market, achieving a 55% Activation-to-DAU conversion for referral leads and 35% for organic leads, boosting new rider hiring
- Developed a segment-wise fleet management system for the regional operations team using WhatsApp marketing at nearly zero cost, boosting new rider retention by 57%
- Launched and established operations in over 15 Tier-2 cities, achieving around 2.5 lakh orders and delivering a monthly revenue of approximately INR 1.25 crore
- Instrumental in setting up a new vertical, Bike Taxi, in collaboration with Uber, growing from zero to 10,000 trips per day
- Directed pilots in four selected cities to test product and tech flow, and designed and implemented operational SOPs
- Initiated female rider onboarding in Bengaluru, leading to over 20,000 female riders across the top 7 cities
- Conducted over 30 rider meetings, feedback sessions, and competition analysis to continuously improve rider experience metrics (FM/LM, Cowt, Tfo, EPH, etc.), successfully reducing weekly attrition from 31% to 22%
- Governed 20+ digital campaigns, including new product launches, rider engagements, remarketing, and peak dates offers
- Designed go-to-market strategies, segmented communication plans, and content strategies
- Enhanced 6 in-app real estates, boosting click-through rates (CTRs) by up to 400% and maximizing reach
- Implemented feature & policy updates, FAQs and best practices, reducing daily suspension from 14% to 9%.
Project Head
OYO Rooms
09.2018 - 09.2021
- Oversaw a portfolio of around 55000 hotel rooms across five states (NCR, Punjab, UK, HP and J&K) attaining monthly earnings of approx
- INR 70 crore
- Spearheaded regional program strategies, ensuring effective implementation and performance tracking across all hubs to achieve regional targets
- Earned top performance rating, 'Exceeds Expectations', in 2021 PMS cycle for the third straight year
- Collaborated closely with the business development unit to realize the highest net addition of around 2,100 rooms by refining pitches, assisting in closing negotiations, and conducting weekly performance reviews
- Supervised the operations team to achieve the lowest Check-in-Denies (CIDs) rate in Pan India at 0.4%, with three cities from the region ranking in the top 5 nationwide for the lowest CIDs
- Executed a branding project in Jaipur, making it the first and fastest city in Pan India to achieve 50 murals
- Awarded the Tenet Award and Hall of Fame for leading the region to consecutive victories in Big Bash
- Accomplished this by adding 2,000+ rooms, maintaining CIDs under 0.5%, and excelling in over 60% of revenue and operations metrics like VAS, Walk-ins, LID/UMC, etc
- Received a special CEO award for collaborating with nodal and compliance officers to resolve hotel association and police escalations.
Zonal Manager
Lava International
05.2016 - 08.2018
- Managed 10 channel partners across 12 districts in Madhya Pradesh, producing monthly revenue of INR 5 crore, coordinating a team of 22 members to execute primary, secondary and tertiary sales
- Secured top rating of 'Exceed Expectations,' in all 4 performance cycles, leading to a promotion
- Strategized and deployed 5+ product launch activities in the market
- Monitored and improved promoter productivity by 1.5x further boosting the retail placement score
- Obtained highest ever primary revenue of INR 13 million in Feb'18 and was ranked 1st in the state
- Ranked in the Top 25% of managers pan-India for four months by achieving secondary sales target and leading in the retail placement adherence and tertiary sales.
Executive Purchase
Chevrolet Sales India
08.2011 - 04.2015
- Administered 40 suppliers and over 3500 products across car lines including Spark, Beat, Cruze, Tavera
- Contributed to managing one of the largest vehicles recall campaigns in India, involving 1.14 lakh Taveras
- Increased the inventory turnover ratio from 3.8 to 4.4 (Jul'13-Sept'13)
- Reduced the logistics cost by 11% (Feb'14-Apr'14) by establishing strategic alliances with logistics partner
- Won, twice, the 'Best Team (Local Purchase)-VSSM Aftersales' award in 2013 and 2014 for achieving the KPIs and extra efforts in vehicle recall campaigns for Tavera, Sail and Beat.
Education
PGPM - Marketing and Operations
Great Lakes Institute of Management
05.2015 - 05.2016
BE - Production Engineering
Sinhgad College of Engineering
08.2007 - 05.2011
Skills
Supply Growth
Business Process
Business Planning
Revenue Management
P&L Management
Data-Driven Insights
Cross-Functional Management
New Initiatives
Portfolio Management
Generative AI Tools
Strategic Marketing
Product Launch Campaigns
Digital Communication
Team Management
Content Strategy
Brand Marketing
Product Marketing
GTM
Customer Acquisition & Retention
Customer Engagement
Key relationship management
Operations management
Business Development
Certification
Indian School of Business (ISB), Executive Education, Product Management, 06/2022, 09/2022
Personal Information
Age: 34 years
Software
Google Workspace
Generative AI Tools
Power BI
Accomplishments
- Received top rating of "Exceeds Expectation," in all my job roles throughout 12+ years
- Promoted in each of my last 3 organizations
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementStock Options / Equity / Profit SharingHealthcare benefitsTimeline
Project Head
OYO Rooms
09.2018 - 09.2021
Zonal Manager
Lava International
05.2016 - 08.2018
PGPM - Marketing and Operations
Great Lakes Institute of Management
05.2015 - 05.2016
Executive Purchase
Chevrolet Sales India
08.2011 - 04.2015
BE - Production Engineering
Sinhgad College of Engineering
08.2007 - 05.2011
Associate Director
Shadowfax Technologies
9 2021 - Current