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Quote
Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Software
Accomplishments
Work Availability
Work Preference
Timeline
BusinessAnalyst
RATNESH MISHRA

RATNESH MISHRA

Business Head | Bike Taxi & Food Marketplace
Bengaluru,Karnataka

Websites

Quote

"Insanity is doing the same thing over and over again and expecting different results."
Albert Einstein

Summary

Management graduate with 12+ years of experience in Supply Scaling, Business Operations, Strategic Marketing and P&L Management for an Indian Hyperlocal Tech-Logistics company; Revenue & Portfolio Oversight for an Indian Hospitality giant; Sales & Distribution for an Indian Mobile Handset player; and Supply Chain Management for a global Vehicle Manufacturer

Overview

12
12
years of professional experience
5
5
years of post-secondary education
1
1
Certification
5
5
Languages

Work History

Associate Director

Shadowfax Technologies
9 2021 - Current
  • Led recruitment and management of food delivery riders to meet the demand for clients such as Swiggy, Zomato, Zepto, BB Now, and others, overseeing a team of 120+ across Supply, Operations and Marketing
  • Attained highest performance rating, 'Exceeds Expectations,' in all PMS cycles, securing two elevations
  • Achieved a 22% increase in topline, surpassing INR 200 crore, driven by a 33% increase in overall DAU
  • Boosted contribution margin by 79% through client commercial renegotiations, optimizing rider cost and marketing budget, and introducing three new products generating a cumulative monthly revenue of ~50L
  • Elevated gross margin by 67% by evaluating and optimizing teams based on skills, performance, and impact
  • Streamlined the supply funnel despite the highest onboarding fees in the market, achieving a 55% Activation-to-DAU conversion for referral leads and 35% for organic leads, boosting new rider hiring
  • Developed a segment-wise fleet management system for the regional operations team using WhatsApp marketing at nearly zero cost, boosting new rider retention by 57%
  • Launched and established operations in over 15 Tier-2 cities, achieving around 2.5 lakh orders and delivering a monthly revenue of approximately INR 1.25 crore
  • Instrumental in setting up a new vertical, Bike Taxi, in collaboration with Uber, growing from zero to 10,000 trips per day
  • Directed pilots in four selected cities to test product and tech flow, and designed and implemented operational SOPs
  • Initiated female rider onboarding in Bengaluru, leading to over 20,000 female riders across the top 7 cities
  • Conducted over 30 rider meetings, feedback sessions, and competition analysis to continuously improve rider experience metrics (FM/LM, Cowt, Tfo, EPH, etc.), successfully reducing weekly attrition from 31% to 22%
  • Governed 20+ digital campaigns, including new product launches, rider engagements, remarketing, and peak dates offers
  • Designed go-to-market strategies, segmented communication plans, and content strategies
  • Enhanced 6 in-app real estates, boosting click-through rates (CTRs) by up to 400% and maximizing reach
  • Implemented feature & policy updates, FAQs and best practices, reducing daily suspension from 14% to 9%.

Project Head

OYO Rooms
09.2018 - 09.2021
  • Oversaw a portfolio of around 55000 hotel rooms across five states (NCR, Punjab, UK, HP and J&K) attaining monthly earnings of approx
  • INR 70 crore
  • Spearheaded regional program strategies, ensuring effective implementation and performance tracking across all hubs to achieve regional targets
  • Earned top performance rating, 'Exceeds Expectations', in 2021 PMS cycle for the third straight year
  • Collaborated closely with the business development unit to realize the highest net addition of around 2,100 rooms by refining pitches, assisting in closing negotiations, and conducting weekly performance reviews
  • Supervised the operations team to achieve the lowest Check-in-Denies (CIDs) rate in Pan India at 0.4%, with three cities from the region ranking in the top 5 nationwide for the lowest CIDs
  • Executed a branding project in Jaipur, making it the first and fastest city in Pan India to achieve 50 murals
  • Awarded the Tenet Award and Hall of Fame for leading the region to consecutive victories in Big Bash
  • Accomplished this by adding 2,000+ rooms, maintaining CIDs under 0.5%, and excelling in over 60% of revenue and operations metrics like VAS, Walk-ins, LID/UMC, etc
  • Received a special CEO award for collaborating with nodal and compliance officers to resolve hotel association and police escalations.

Zonal Manager

Lava International
05.2016 - 08.2018
  • Managed 10 channel partners across 12 districts in Madhya Pradesh, producing monthly revenue of INR 5 crore, coordinating a team of 22 members to execute primary, secondary and tertiary sales
  • Secured top rating of 'Exceed Expectations,' in all 4 performance cycles, leading to a promotion
  • Strategized and deployed 5+ product launch activities in the market
  • Monitored and improved promoter productivity by 1.5x further boosting the retail placement score
  • Obtained highest ever primary revenue of INR 13 million in Feb'18 and was ranked 1st in the state
  • Ranked in the Top 25% of managers pan-India for four months by achieving secondary sales target and leading in the retail placement adherence and tertiary sales.

Executive Purchase

Chevrolet Sales India
08.2011 - 04.2015
  • Administered 40 suppliers and over 3500 products across car lines including Spark, Beat, Cruze, Tavera
  • Contributed to managing one of the largest vehicles recall campaigns in India, involving 1.14 lakh Taveras
  • Increased the inventory turnover ratio from 3.8 to 4.4 (Jul'13-Sept'13)
  • Reduced the logistics cost by 11% (Feb'14-Apr'14) by establishing strategic alliances with logistics partner
  • Won, twice, the 'Best Team (Local Purchase)-VSSM Aftersales' award in 2013 and 2014 for achieving the KPIs and extra efforts in vehicle recall campaigns for Tavera, Sail and Beat.

Education

PGPM - Marketing and Operations

Great Lakes Institute of Management
05.2015 - 05.2016

BE - Production Engineering

Sinhgad College of Engineering
08.2007 - 05.2011

Skills

Supply Growth

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Certification

Indian School of Business (ISB), Executive Education, Product Management, 06/2022, 09/2022

Personal Information

Age: 34 years

Software

Microsoft Office

Google Workspace

Generative AI Tools

Power BI

Accomplishments

  • Received top rating of "Exceeds Expectation," in all my job roles throughout 12+ years
  • Promoted in each of my last 3 organizations

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Company CultureWork-life balanceCareer advancementStock Options / Equity / Profit SharingHealthcare benefits

Timeline

Project Head

OYO Rooms
09.2018 - 09.2021

Zonal Manager

Lava International
05.2016 - 08.2018

PGPM - Marketing and Operations

Great Lakes Institute of Management
05.2015 - 05.2016

Executive Purchase

Chevrolet Sales India
08.2011 - 04.2015

BE - Production Engineering

Sinhgad College of Engineering
08.2007 - 05.2011

Associate Director

Shadowfax Technologies
9 2021 - Current

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RATNESH MISHRABusiness Head | Bike Taxi & Food Marketplace