Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Ravi Gupta

Summary

Strategy and Result oriented digital marketer with an experience of 12 years across all paid channels,providing top-notch strategic inputs to help brands achieve their business objectives. An established media planner and visionary team Leader with a entrepreneurial mindset, passionate to contribute in business goals with effective solutions.

Overview

11
11
years of professional experience

Work History

AVP, Media Buying

LS Digital Pvt Ltd
Gurugram
10.2018 - Current
  • Managed Department PNL from New Business alond with Existing Clientele.
  • Managed end to end Integrated Media Strategy and Servicing for top brands such as Adidas, goMMT Group(MMT,goibibo & Redbus),Country Delight, Tata AIG,Wakefit,Smartcoin,HDFC Life,Zomato,Paytm UPI,Nokia & Realme,Optimum Nutrition,SBI Life,Reckit,Himalaya & Emcure Phermacutical.
  • Actively participated in onboarding new clients, overseeing end-to-end media consolidation by managing outlays worth 150 CR in strategy, and operations.
  • Kickstarted the Delhi Market, subsequently expanding to the South market by initiating the media department for the North, West, and South regions, followed by the UAE market.
  • Negotiated contracts with almost 500 vendors and suppliers to maximize value and revenues of the agency
  • Leading a team of 20 people across zones and coordinating cross-functional teams in order to deliver large scale projects within agreed timelines.
  • Monitored financials including budgets, forecasts, actuals., ensuring accuracy of information provided by subordinates.
  • Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.

Sr. Media Manager

Grapes Digital
New Delhi
10.2016 - 09.2018
  • Effectively supervised a team of 8 working on diverse brands like Nexa, Blackberries, Lacoste, Volvo Eicher and Mankind Pharma.
  • Contributed to the success of the award winning campaigns like Balleno Ingame Integration through effective integrated media planning.
  • Assisted in developing creative concepts and ideas for various marketing initiatives.

Media Executive

Publicis Groupe India – Razorfish
04.2015 - 09.2016
  • Managed end-to-end planning responsibilities for clients SunPharma and Maaruti as an individual contributor.
  • Developed and implemented effective media strategies to maximize brand awareness.
  • Created and executed digital advertising campaigns for targeted audiences across multiple platforms.
  • Managed budgets for all media activities ensuring cost effectiveness of campaigns.

Sales Manager

JK Green Pvt Ltd
08.2013 - 03.2015
  • Served as the team leader for a group of 3-4 members
  • Increased client reach through conducting site visits and facilitating onboarding process

Education

Master of Science - Electrical, Electronics And Communications Engineering

MDU
Rohtak,Haryana
06-2013

Skills

  • Media Relations
  • Crisis Management
  • Strategic Growth planning
  • Operational leadership
  • Customer Service Management
  • Business Forecasting
  • Department Oversight

Accomplishments

  • Balleno Ingaming Integration Campaign - by Digix
  • India’s Top Digital Planner Award - Season3 , Sponsered by DB
  • 30 under 30 Media Planner Award by Social Samosa
  • Nominee - Top 3 Media planners awards by Silverpush
  • 30 under 30 Media Planner Award by Social Samosa

Timeline

AVP, Media Buying

LS Digital Pvt Ltd
10.2018 - Current

Sr. Media Manager

Grapes Digital
10.2016 - 09.2018

Media Executive

Publicis Groupe India – Razorfish
04.2015 - 09.2016

Sales Manager

JK Green Pvt Ltd
08.2013 - 03.2015

Master of Science - Electrical, Electronics And Communications Engineering

MDU

Similar Profiles

CREATE PROFILE
Ravi Gupta