Ravi Kant Yadav
Sales and Marketing
Lucknow
Summary
Results-driven and strategic sales professional with over 13 years of experience leading high-performance business operations. Currently serving as an Area Manager at Bajaj Auto Ltd. (Pro-biking – KTM & Triumph), with a strong track record of driving sales growth, optimizing channel performance, and leading cross-functional teams. Seeking a managerial role in Sales or Channel Management within a dynamic and growth-oriented organization.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
Work History
Area Sales Manager- Pro Biking
Bajaj Auto Limited
08.2023 - Current
- Providing business consultancy and strategic inputs to selling partners of UP and Uttarakhand.
- Devising a go-to-market strategy for new brands and products, including brand building, positioning, and product launch strategy.
- Strategize to improve end-customer experience, retention, and satisfaction (NPS/Rides).
- Ensuring long-term relationships and growth of selling partners by providing timely, accurate, and profitable recommendations to achieve ABP, revenue, market share, business growth, and P&L goals.
- Devising a strategy to drive upselling and cross-selling to partners and end customers.
- Planned and executed a digital outreach program to increase brand awareness and inorganic leads.
- Leading recruitment, training, and motivation of the field sales team.
Senior Manager- Used Vehicle Sales
Tata Motors Limited
08.2020 - 08.2023
- Responsible for Tata OK, TML Commercial Vehicle.
- Managing network of 24 channel partners of UP‑ East with 32 outlets.
- Handling the team of 50+ employees across the dealer network.
- Scaled used vehicles sales by 45% in last financial year accounting to profit of 1.92 CR.
- Expanded used vehicle operations to 8 new districts in last 2 years.
Senior Manager- Sales
Tata Motors Limited
01.2020 - 07.2020
- Responsible for sales and marketing of commercial vehicle business unit‑ CV passenger in UP East entire region.
- Ensuring dealer development intrinsically as well as financially.
- Assistant dealer in resource planning for achieving sales volume target and market share target.
- Product training to dealer sales team and their review on regular basis to achieving sales target.
- Keeping close watch on competitors activities and counter them by organising various marketing and promotional activities.
- Maintaining healthy relation with Key Customers, Financers and opinion makers.
Senior Sales Engineer
M/s Atlas Copco India Limited
02.2011 - 12.2014
- Was responsible for sales and marketing of Construction Equipment division ‑ Portable Energy in Atlas Copco and was taking care of complete East region.
- Setting up target for channel partners.
- Estimating the dealer network spread and addition required.
- Rendering guidance and monitoring the sales team at dealers location in achieving targets.
- Review dealer performance through product managers and implementing strategies to improve the same.
- Ensuring the accomplishment of sales target by the management.
- Maintaining rapport and establishing regular contact with existing and new customers.
Education
Bachelor's degree in Engineering- B.Tech - Mechanical Engineering
JNTU
Hyderabad 06.2004 - 07.2008
Masters in Business Administration - Marketing
Balaji Institute of Telecom And Management
Pune, India 06.2009 - 06.2011
Skills
Sales team supervision
Relationship building
Territory management
Accomplishments
- Was awarded the best TSM for FY 21-22 in Tata OK in India.
- Received facilitation of Gold Certificate based on four merit - product, sales capability, market share and retail in TML in Q4 financial year 19-20.
Interests
Cooking
Plantation
Origami
Personal Information
- Date of Birth: 06/02/86
- Gender: Male
- Nationality: Indian
Timeline
Area Sales Manager- Pro Biking
Bajaj Auto Limited
08.2023 - Current
Senior Manager- Used Vehicle Sales
Tata Motors Limited
08.2020 - 08.2023
Senior Manager- Sales
Tata Motors Limited
01.2020 - 07.2020
Senior Sales Engineer
M/s Atlas Copco India Limited
02.2011 - 12.2014
Masters in Business Administration - Marketing
Balaji Institute of Telecom And Management
06.2009 - 06.2011
Bachelor's degree in Engineering- B.Tech - Mechanical Engineering
JNTU
06.2004 - 07.2008
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