Chandrashekhar Parsendiya

Responsible for direct sales of 18cr+ annually across GT

• Managing a team of 6 direct reports & Feet on Street of 48 salesmen
• Ensuring strong sales & distribution network with 18 distributors, 154+ Sub-distributors and outlet footprint of 12000+ across urban and rural market
• Ensuring healthy ROI of channel partners for maximum extraction at fixed margin

• Managing Team of Three Sales Officer & 1 PSR Which are on Company Pay Roll.
• Accounting to an annual turnover of 3.24 cores and Geographical area is entire Vidharbha & Chhattisgarh
• Delivering Sales Target assigned to Zone /Area
• People Management – Maintaining a conducive professional relationship with all business partners.
• Managing Team – Keeping them motivated, providing guidance, monitoring performance.
• Driving Local sales promotion schemes, Visibility campaigns and new product launches.

• Company Overview: (Nykaa)
• Managed Team of BDE, Area Trainer, Beautician, 21 BA, Which Were on Company Pay Roll and off roll.
• Accounting to an annual turnover of 2.4 cores and Geographical area is entire Vidharbha & Chhattisgarh

• Company Overview: (Brand Name-Biotique)
• Managed Team of Four Sales Officer & 1 CRE Which are on Company Pay Roll.
• Accounting to an annual turnover of 3.5 cores and Geographical area is entire Vidharbha & Chhattisgarh.
• Delivering Sales Target assigned to Zone /Area
• People Management – Maintaining a conducive professional relationship with all business partners and Specially with Key Outlet.
• Driving Local sales promotion schemes, Visibility campaigns and new product launches.
• Managing Depot – ensuring proper claim management, handling compliance issues.

• Managed Direct distributor of Nagpur & Chandrapur City.Accounting to an annual turnover of 8 cores.
• Also managed Super stockiest & 50 sub distributors. Accounting to an annual turnover of 3.5cores and Geographical area is entire Vidharbha.
• Increase sales by- increase sales in existing outlets and Expanding distribution
• Other critical responsibilities- Beat Planning / PJP for DSRs and PSRs, Sales forecasting & DB Stocking Norms &Manage Visibility and merchandising

• Managing Rural Division with 3 Re-Distribution stockiest (RS) accounting to an annual turnover of 25 crores and Geographical area of Washim & Yawatmal.
• Managing a team of 13 RSSM
• Sales Delivery:
• Quality Execution:
• Sales Managing Environment:

• Company Overview: (P&G DISTRIBUTOR, WESTERN MP)
• Promoted to Sales Team Leader based on outstanding performance in terms of over-achieving sales targets and delivering superior execution of visibility and distribution.
• leaded a team of 4 sales executives covering the top 500 retail outlets (India 2 Channel) in Indore handling a monthly sales of Rs 40 lakhs.
• Responsible for delivering sales targets, achieving coverage and visibility / distribution targets in the channel.

• Financial planning of client
• Maintaining Relationship with Existing Clients and new Clients.
• Maintaining database (Client Detailed, Pay in, Payout)