Sujib Bhattashali
Area Sales Manager
Kolkata
Summary
Accomplished Area Sales Manager with over 19 years of experience driving revenue growth and market expansion within the FMCG and Telecom sectors. Proven track record in managing large-scale distribution networks, optimizing channel sales budgets, and leading high-performing teams of up to 46 members. Expert in strategic market analysis and partnership building, with a track record of successfully implementing enhanced distribution systems aligned with corporate growth objectives.
Driven Area Sales Manager with 19+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
3
3
Languages
19
19
years of professional experience
Work History
Area Sales Manager
Trimurti Fragrances Pvt Ltd
03.2025 - Current
- Drive the Sales Team to achieve primary and secondary sales targets
- Manage Trade Relationships
- Expand Sales Coverage
- Lead and Coach field Sales Team, SO, SSO
- Monitor day-to-day Beat-wise sales and take corrective action accordingly.
- Ensure timely settlement of damages.
- Handling a Team of 43 Salesmen, 6 sales officers, and 3 senior sales officers.
- Grown By 286% in just 6 months from 3.8 Cr /pm to 10.9 Cr /pm
- Adding and recruiting new resources to the system for a smooth run of the business.
- Track and monitor competition activity and act accordingly to counter them.
Business Development Executive
Nivea India Pvt Ltd.
06.2023 - 12.2024
- Maintain optimal distribution across designated territory zones.
- Manage implementation of standards and initiatives in alignment with specified policies.
- Focused on key retail partners for enhanced value and volume.
- Ensured new products were distributed following company standards.
- Developed and introduced enhanced distribution systems as needed.
- Facilitated seamless coordination between Management and Logistics.
- Managed company's planning process for annual growth.
- Facilitated comprehensive training workshops for sales force support.
- Supervised 10 DSR team members.
- Conducted comprehensive market analysis to inform competitive strategies and product development.
- Facilitated workshops and training sessions for DSR on new business development strategies and tools.
- Identified market gaps for new and updated products and services.
- Prepared reports and presentations detailing business development activities and outlining new initiatives.
- Engaged in strategic planning with senior management to align channel sales objectives with company goals.
- Monitored and managed channel sales budget, optimizing spend for best return on investment.
Area Sales Manager
UNITED DISTRIBUTORS NEPAL PVT LTD
08.2021 - 11.2022
- Responsible for delivering targeted volume of primary and secondary of defined territory/ Channel/ Trade.
- Managed and motivated sales teams to increase sell-out rates in retail locations.
- Established and nurtured relationships with key stakeholders at the partner level.
- Fostered positive engagements with primary stakeholders for successful partnerships.
- Account reconciliation and process implementation management.
- Ensured compliance with product placement guidelines.
- Ensured correct blend of offerings across locations.
- Performed periodic reviews ensuring high standards of cleanliness at channel level.
- Assessed strategies for expanding brand distribution.
- Brand business analysis channel wise, territory wise
- Created strategic sales plans, designed to increase sales, customer loyalty and market awareness.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Negotiated favorable terms with suppliers and partners, reducing costs and improving profit margins.
- Negotiated contracts with major accounts, securing favorable terms that enhanced profitability.
- Monitored team performance metrics, implementing corrective actions to address underperformance.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Generated monthly and annual sales reports to determine growth and areas requiring improvement.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Area Sales Manager
KARUNA MANAGEMENT SERVICES LTD, SAMSUNG MOBILES
05.2018 - 03.2021
- Provided leadership for sales team alongside collaboration with channel and trade partners.
- Managed multiple target levels including credit control.
- Forecasting, stock Planning Stock Management
- Manage Investment adequacy and R.O.I management
- Manage Channel Hygiene - Complaisance and Audit
- Liaise with sell-out team, logistics team and Accounts team
- Manage Infra as per norms and wreath of Distribution
- Monitor and Report Industry and Market development
- Implement Company system and Processes
- Build, Train, Equip and motivate a winning team
- Identify sources of growth, develop areas of concern, and implement business strategies
- Driving volume and growth in the given territory basis the distribution norms of placement, zero stock, Stock Coverage & sellout trend
- Launch new category and models
- Handling a Team of Sales Officer and TSE and sales promoter (Under Unnati Project)
- Generated sales across telecom, FMCG, IT, and other sectors by visiting retail outlets.
- Business development by appointing New Dealers/ Distributors and increase the depth in existing channel
- Analyzing marketing trends and tracking competitor's activities
- Running Special Drive Work plan in those Areas where coverage and penetration is less, so that brand awareness & brand loyalty can be increased
- Maintain high standards of outlet appearance.
- Cultivated a culture of self-improvement within the team.
Connectivity Sales Lead
Reliance Strategic Manpower Solution Ltd
09.2015 - 01.2018
- Responsible for creating the platform of 4G business in the assigned territory
- Distributor short-listing & appointment as per the norms, manpower recruitment as per the norms & training, new retail mapping & on boarding
- Secondary distribution network, activation & billing to achieve the day to days target
- Signage & merchandise planning & installation in terms of shop front Glow Signs and other visibility items
- Responsible for the training and development of the DSM (on the job training guiding and reviewing their performance regularly)
- Driving performance from them as per laid down KPI's and KRA's
- Recommendation for growth and promotions based on the performance
- Planning of strategies & promotions to achieve sales targets
- Recruitment & training of sales team (FOS) in terms of product orientation, schemes & policies
- Handling a Team of 46 (Including 1 onroll Connectivity Support, 15 DSE & 30 CDSS) Responsible for the Primary & secondary targets Distributor, Associate Distributor, and Retail wise
Relationship Manager
VODAFONE SOUTH LIMITED
09.2012 - 09.2015
- Responsible to Gain CMS & RMS by get the leader ship on GAS over competition
- Responsible for day to today achievement of targets
- Responsible for the training and development of the DSM (on the job training guiding and reviewing their performance regularly)
- Driving performance from them as per laid down KPI's and KRA's
- Recommendation for growth and promotions based on the performance
- Handling & coordinating with Channel Partners on date, for primary secondary & tertiary sales and net adds
- Distributor short-listing & appointment, Manpower recruitment & training, Retail mapping & secondary distribution network activation & billing
- Signage & Merchandise planning & installation in terms of shop front glow signs & other visibility items
- Recruitment & training of sales team (FOS) in terms of product orientation, schemes & policies
- Planning of strategies & promotions to achieve sales targets
Channel Sales Manager (Specialist)
MTS (SYSTEMA SHYAM TELESERVICES LTD)
12.2011 - 09.2012
- Develop Short term & long-term sales objectives through effective use of sales data
- Application of structured selling process & negotiation techniques to achieve the business targets
- Monitor Hygiene of Documentation, adherence of visibility templates
- Ensure closure to grievances immediately
- Ensure adherence to stock policy in the trade
- Developing Customer organization
- Analyze how to improve the competitive position in the market through improved customer service for customer
- Acquire new Customer by placing Smart Phone at target retailers
TERRITORY SALES MANAGER
DISHNET WIRELESS LTD (Aircel)
09.2009 - 12.2011
- Handling primary, secondary and tertiary sales
- Implementation of trade and consumer scheme, launching new product
- Training and development of ISR and salesman and tracking their secondary Distributor handling and orientation of market network
- To maintain administration of the company and conducting All Promotional activities
Sales Officer
AGROTECH FOODS LTD - SOUTH CENTRAL KOLKATA
12.2008 - 09.2009
- Handling given primary and secondary sale target
- Responsible for New Channel partner Appointment as per the requirement of the organization
- Implementation of trade and consumer scheme, launching new product
- Training and development of ISR and salesman and tracking their secondary Distributor handling and orientation of market network
- To maintain administration of the company and conducting All Promotional activities
Territory Sales Supervisor
HENKEL INDIA LIMITED
12.2006 - 12.2008
- Handling given primary and secondary sale target
- Responsible for New Channel partner Appointment as per the requirement of the organization
- Implementation of trade and consumer scheme, launching new product
- Training and development of ISR and salesman and tracking their secondary Distributor handling and orientation of market network
- To maintain administration of the company and conducting All Promotional activities
- Ensure Route wise Working and delivery, and create route plan accordingly
- Ensure 100% outlet to be covered under the same route
Education
Bachelor Degree - Business Management
Bangalore University
Bengaluru, KA01-2001
Skills
Channel Sales
Partnership building
Promotion development
Growth tracking
Budget formulation
Performance monitoring
Revenue development
Salesforce
Product knowledgeability
Target achievement focus
Market analysis
Sales trend analysis
Relationship development
Problem Solving ability
Cross-Selling proficiency
Key account handling
KPI monitoring and analysis
Sales forecasting tools
Channel Sales
CONTACT
- Address: Kolkata, India 700009
- Phone: 9732913600
- Email: sujib.bhattashali78@gmail.com
- Date of birth: 01/07/1978 Nationality: Indian Marital status: Married Gender: Male
PERSONAL INFORMATION
- Date of birth: 07/01/78
- Nationality: Indian
- Marital status: Married
- Religion: Hindu
Timeline
Area Sales Manager
Trimurti Fragrances Pvt Ltd
03.2025 - Current
Business Development Executive
Nivea India Pvt Ltd.
06.2023 - 12.2024
Area Sales Manager
UNITED DISTRIBUTORS NEPAL PVT LTD
08.2021 - 11.2022
Area Sales Manager
KARUNA MANAGEMENT SERVICES LTD, SAMSUNG MOBILES
05.2018 - 03.2021
Connectivity Sales Lead
Reliance Strategic Manpower Solution Ltd
09.2015 - 01.2018
Relationship Manager
VODAFONE SOUTH LIMITED
09.2012 - 09.2015
Channel Sales Manager (Specialist)
MTS (SYSTEMA SHYAM TELESERVICES LTD)
12.2011 - 09.2012
TERRITORY SALES MANAGER
DISHNET WIRELESS LTD (Aircel)
09.2009 - 12.2011
Sales Officer
AGROTECH FOODS LTD - SOUTH CENTRAL KOLKATA
12.2008 - 09.2009
Territory Sales Supervisor
HENKEL INDIA LIMITED
12.2006 - 12.2008
Bachelor Degree - Business Management
Bangalore University