Ashwani Goyal
BHOPAL
Summary
Results-oriented sales leader with expertise in driving growth in automotive consumables, lubricants, and equipment. Builds channel demand and fosters strong customer relationships while exceeding sales targets and protecting margins. Provides training and guidance that enhance product knowledge and selling skills.
Overview
2
2
Languages
16
16
years of professional experience
Work History
Area Sales Manager
WUERTH INDIA PVT LTD
BHOPAL
11.2019 - Current
- Achieved and exceeded sales targets, supporting company growth and profitability.
- Managed direct sales and marketing initiatives for automotive lubricants, equipment, and value-added services, driving brand awareness and customer engagement.
- Established direct and channel sales for all product and services in-region.
- Developed lubricant reseller, direct, online, retail, and value-added service segments.
- Built relationships with OEM and multi-brand customers to spot new opportunities.
- Motivated the sales team to meet monthly sales and collections targets.
- Conducted regular training sessions for sales staff, improving product knowledge and sales techniques, resulting in increased confidence and performance.
- Led a 4-member team, enhancing individual capabilities and fostering collaboration to achieve business growth.
- Managed day-to-day teamwork, including reviews, meetings, training, and recognition.
- Maintained sales volume, product mix, and selling prices using market trends.
- Placed products through secondary demand events like mechanics, painters, and retail meetings.
Territory Manager – Sales (MP Region)
ATS ELGI LTD
BHOPAL
06.2012 - 10.2019
- Managed sales and collections for MP, driving revenue through engagement with dealers and customers.
- Achieved sales and collection targets by implementing consistent tracking and follow-up strategies.
- Handling Dealers and increasing sales through them.
- Conducted regular visits and follow-ups with workshops and service centres, strengthening relationships with dealers.
- Built strong relationships with OEMs including Maruti, Hyundai, MFC, and M&M.
- Performed regular tours throughout MP to enhance market presence and customer relations.
- Collected receivables from all customers to ensure timely cash flow.
- Handling Tyre shop Manpower and increasing sales in Tyre shop segment.
- Executed sales and marketing strategies for special products in the west region of Mumbai over a one-year period.
Business Development Manager
WAXOYL - Opulent Auto care Pvt. Ltd.
Mumbai
03.2011 - 05.2012
- Contributed to the Aurangabad deal, selling 150 Mercedes cars in one day.
- Tracked performance through daily reports and coaching to enhance sales growth.
- Cultivated strong relationships with dealer management to enhance collaboration.
- Manage supervisors and technicians supporting dealer operations and sales delivery.
- Appointed Mahindra and Honda dealers across Mumbai region to expand market presence.
- Oversaw billing system and managed payment follow-ups to ensure timely dealer operations.
Sales Consultant / Marketing Executive.
Mercedes-Benz – B U Bhandari Motors Pvt. Ltd.
Pune
08.2010 - 02.2011
- Contributed to Aurangabad deal, facilitating the sale of 150 Mercedes cars in one day.
- Conducted cold calls to elite customers, successfully booking showroom appointments to drive sales opportunities.
- Managed vehicle enquiries through phones, walk-ins, references, and events, ensuring timely follow-up for enhanced customer engagement.
- Arranged test drives for customers to support informed buying decisions.
- Executed pre-delivery inspections and post-delivery follow-ups for customer satisfaction.
- Coordinated E-Cabriolet launch and press conference at showroom, promoting brand visibility and generating customer interest.
Education
PGDM (MBA) - Marketing, Finance
International Institute of Management Studies
Pune01-2010
Bachelor of Commerce (honors) - Management
Barkatullah University
Bhopal01-2008
Higher Secondary School -
Bharti Vidhya Mandir
Bhopal01-2005
Senior Secondary School -
St. John's School
Bhopal01-2003
Skills
- Lubricant strategy
- Sales forecasting
- Channel sales
- Channel partner engagement
- Sales performance analysis
- Business development
- Decision authority
- Presentation skills
- Team collaboration
- Cooperative and adaptable
- Integrity and responsibility
Languages Known:
English
Proficient
C2
Hindi
Proficient
C2
Hobbies and interests
- Travelling and exploring new places.
- Learning New Skills
- Driving & Road Trips
- Listening to Music
Accomplishments
- Best Sales Performance Award – International Strategy Council (StratCon) 2026: Recognized for outstanding sales performance at the International Strategy Council Meeting held in Vietnam in July 2026.
- Top Club Award – International Tour: Led and developed team members who qualified for the prestigious Top Club Award (International Tour) in 2020, 2021, and 2022.
- EBS (ELGI Business System) Excellence Award – FY 2017–18: Recognized for excellence in business performance and process implementation.
- All India Sales Excellence Award – FY 2015–16: Awarded for outstanding sales performance and contribution at the All India level.
Timeline
Area Sales Manager
WUERTH INDIA PVT LTD
11.2019 - Current
Territory Manager – Sales (MP Region)
ATS ELGI LTD
06.2012 - 10.2019
Business Development Manager
WAXOYL - Opulent Auto care Pvt. Ltd.
03.2011 - 05.2012
Sales Consultant / Marketing Executive.
Mercedes-Benz – B U Bhandari Motors Pvt. Ltd.
08.2010 - 02.2011
PGDM (MBA) - Marketing, Finance
International Institute of Management Studies
Bachelor of Commerce (honors) - Management
Barkatullah University
Higher Secondary School -
Bharti Vidhya Mandir
Senior Secondary School -
St. John's School