
Area Sales Manager leading distributor-wise expansion across 21+ zones, merchant onboarding, and field sales execution across FMCG and e-commerce territories. Delivered 2,500–3,000 merchant onboardings per distributor area while managing 42 team members and reviewing daily performance against targets. Strengthened outlet coverage, negotiation outcomes, and MS Excel-based tracking to keep sales activity moving.
Territory management
Key account management
Channel sales
Lead generation
Sales forecasting
Route planning
Channel partner management
Vendor management
Logistics operations
Distributor management
Market expansion
Client relationship management
Go-to-market planning
Distributor onboarding
Merchandising execution