Ravi Chandran Selvaraj
Coimbatore
Summary
Results-oriented business leader with 20 years in automobile marketing, specialising in sales and after-sales management for commercial vehicles. Oversaw domestic and international markets, driving revenue growth. Developed strategic marketing initiatives that enhanced brand visibility and customer engagement while fostering team development.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Mahindra Trucks & Bus Ltd
Coimbatore, India
11.2023 - 09.2025
- Managed heavy commercial vehicle business for ROTN, excluding Chennai & Salem Region
- Achieved 400% volume increase over previous fiscal
- Acquired 15 competitive customers and added 2 key accounts
Regional Head
Causis Group
Accra, Ghana
03.2022 - 10.2023
- Managed projects and retail operations across East, West & Central Africa in electric buses, renewable energy, and financing solutions sectors, driving regional business growth.
- Engaged with Ghanaian and Sierra Leonean governments to advance BRT projects, fostering partnerships and facilitating project development.
- Developed and executed training sessions for staff development, improving team skills and morale.
- Reviewed reports, recommendations and requests from subordinate leadership.
- Facilitated regular team meetings to communicate targets, strategies, and company updates.
Area Manager
ASHOK LEYLAND(IO)
Accra, Ghana
12.2017 - 02.2022
- Business In Charge - Anglophone & Cameroon. Driving Sales, Service Spare Parts & Power Solutions Business
- Enhanced market penetration through strategic dealer partnerships in Sierra Leone and Cameroon, resulting in measurable business expansion.
- Achieved highest retail sales in Ghana with a significant increase of 9% Market Share.
- Executed strategic sales initiatives in spare parts sector, culminating in sales worth $1.6 million for FY 22-23.
- Developed and documented cross-functional procedures to ensure compliance and improve overall business performance.
Territory Sales Manager
TATA MOTORS
Thiruvananthapuram, India
10.2016 - 12.2017
- Business Incharge - Driving Sales of Intermediate & Light Commercial Vehicles for South Kerala
- Increased ILCV market share from 2% to 20% through strategic analysis and targeted process improvements.
- Recognised as best TSM in ILCV for H1 FY16-17, highlighting strong performance and leadership.
Area Sales Manager
MAHINDRA & MAHINDRA AUTOMOTIVE
Coimbatore, India
01.2015 - 10.2016
- Managed small commercial vehicle operations in West and South Tamil Nadu.
- Implemented financial management techniques to transform working capital from a deficit of 106 lakhs INR to a surplus of 5 lakhs INR, improving liquidity.
- Executed marketing initiatives for Alfa passenger across TN, increasing market share from 6% to 35% during fiscal year 15-16.
Deputy Manager
ASHOK LEYLAND INDIA
Multiple, India
09.2005 - 12.2014
- Developed service process for altrux, integrating vehicle inspection protocols and customer interaction guidelines to enhance service delivery.
- Executed initiatives to elevate cargo market share from 2% to 20% within Chennai market during FY2011-13, resulting in significant market penetration.
- Drove initiatives that increased cargo market share from 6% to 24% during FY2013–14 through market analysis and customer engagement strategies.
Education
MDP - Sales & Marketing
Indian Institute of Management
Kozhikode, KL07-2025
DME - Mechanical Engineering
Coimbatore Institute of Technology
Coimbatore04-2005
Skills
- Customer engagement
- Sales strategy
- Leadership excellence
- Mentoring and coaching
- Business development
- Presentations and proposals
- Brand building
- Customer Service
- Customer service excellence
- Sales planning
- Decision making
- Business development and planning
- Sales training
- Performance monitoring
- Employee training
- Negotiation expertise
- Strategic planning
- Ability to present the company
Accomplishments
- A certified ISO TS 16949 Auditor
- Completed Advance Finance Course from IFMR
- Played Cricket at District level in Coimbatore
Custom Section
Coimbatore
Interests
Cricket Carrom Chess Badminton Poem Writing
Languages
Tamil
Proficient
C2
English
Proficient
C2
Hindi
Advanced
C1
Malayalam
Advanced
C1
French
Beginner
A1
Certification
- Internal Auditor from IRS
- Advanced Finance from IFMR
Interests
- Professional Cricketer
- Tamil Literature - Blogs / Poems
- Carrom
- Chess
Timeline
Area Sales Manager
Mahindra Trucks & Bus Ltd
11.2023 - 09.2025
Regional Head
Causis Group
03.2022 - 10.2023
Area Manager
ASHOK LEYLAND(IO)
12.2017 - 02.2022
Territory Sales Manager
TATA MOTORS
10.2016 - 12.2017
Area Sales Manager
MAHINDRA & MAHINDRA AUTOMOTIVE
01.2015 - 10.2016
Deputy Manager
ASHOK LEYLAND INDIA
09.2005 - 12.2014
MDP - Sales & Marketing
Indian Institute of Management
DME - Mechanical Engineering
Coimbatore Institute of Technology