Ravindra Narsale
Sales Officer
Dombivli East
Summary
- Strong FMCG leadership track-record of 12+ years’ experience with long tenure and internal promotions. Strategic Planning experience in FMCG sales & Distribution In ground Multiple New Brand Launch and Category Extensions. Demonstrated region specific leadership across distribution.
- An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, negotiation & organizational abilities. Expert in negotiating
- with customers, suppliers & distributors. Have immense knowledge in using all required sales & marketing theories & strategies. Attended many trainings & trained many teams in sales fundamentals, marketing, team management etc. Believes in building brands & profits through distribution & visibility.
- v Managing Distributor’s Return on Investment (ROI) by rationalizing Investments, budgetary control and driving efficiency of costs leading to consistently growing business
Overview
12
12
years of professional experience
1
1
Certification
1
1
Language
Work History
Sales Officer
Zydus Wellness
03.2024 - Current
- Recruited and build a strong team of 12 salesman along with 4 Merchandiser handling 2 direct Distributors for Central Mumbai locations.
- Responsible for Primary & Secondary Sales, product display and availability in the respective market. Responsible for coach Sales team to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.
- Channel Partners and Team Handling with monthly turnover of 65 Lac.
- Sales planning and forecasting, implementation, supervision, administration.
- Ensuring the successful distribution of NPD’s/EPD’s. Providing inputs and support on conception & development of innovative marketing program that drive sell out
- Giving on classroom training to field force related to Sales Call, Arteria Software, PDA usage, & about the new plans executed in company.
- Analyzing the Sales, ECO, Bill Cuts & to take corrective action to improve the sales efficiency. Monitoring competitor's activity, tracking daily sales and monitoring the effectiveness of secondary schemes. On job training to sales team, focus on distributor stock, FIFO policy supply goods with POP materials quantity.
- Ensuring the execution of Trade activities like branding, merchandising and visibility in the territory through banners, posters, boards, product sampling on regular basis. Route Planning, DB Claim and ensuring timely deliveries & Payment and stock availability in the market & DB point as well. Handling coverage expansion, brand awareness.
- Retail Audits, Sales tracking of top multi brand retail outlets on monthly basis. Responsible for availability and visibility of all brands & SKU of the Product
Territory Sales Incharge
Reckitt Benckiser India Pvt Ltd.
03.2022 - 03.2024
- Handling sales representatives’ team of 14+
- Manage Primary & Secondary, New Product Launch New Market Setup, Infrastructure Setup Controlling Sales team Implementation of reporting daily/weekly/monthly reports, Roll out of all Sales initiatives (Trade schemes, secondary schemes, consumer initiatives) Creation of Sales/Distribution & Marketing & GTM strategies/Cost to Sales Ratio for each Department.
- Channel Partners and Team Handling with monthly turnover of 1.60cr
- Planning,Manpower Dimensioning, Hiring, Training, New town Launches, Product, Channel Selection and Identification Criteria, Go to Market Strategy, Appointment of frontline Sales Representative for market
- Drive Numeric Distribution & expand new outlets & Claim Management Execute high-class visibility as per defined norms across retails outlets & Wholesalers, Manage inventories, FIFO, freshness of stock & Inventory Health Index as per company norms, ensure continuous availability and regular rotation, Taking care of route operations, create secondary claim to company, promote in shop activities, Managing Distributors Return on Investment (ROI) by rationalizing Investments and driving his secondary sales
Customer Executive
PepsiCo India Holding Pvt Ltd. (Food Division)
01.2019 - 03.2022
- Responsible for delivering Primary and Secondary sales targets in market GT market for all wholesalers & Retailers., Ensure best-in-class visibility execution of the portfolio in market, Drive channel sales programs like Wholesale Loyalty, DB Engagement, etc. To achieve targeted brand wise coverage and penetration
- Handling sales representatives’ team of 11+
- Channel Partners and Team Handling with monthly turnover of 1.25cr
- Analyzing the Sales, ECO, Bill Cuts & to take corrective action to improve the sales efficiency.
- Reviewing the performance of sales team on regular interval to improve efficiency & making them capable in sales profile.
Sales officer
Parle Biscuits Pvt Ltd
04.2014 - 12.2018
- Responsible for delivering Primary and Secondary sales targets in market GT market for all wholesalers & Retailers., Ensure best-in-class visibility execution of the portfolio in market, Drive channel sales programs like Wholesale Loyalty, DB Engagement, etc. To achieve targeted brand wise coverage and penetration
- Handling 2 Distribution Network & 8 Salesmen
- Responsible for designing market-based schemes on a daily/monthly basis to counter
- competition. Tracking volume as well as value targets.
- Maintain a high level of visibility of the product in the outlet.
- Conducting training programmed for Distributers salesmen.
- Responsible for growth and business development.
- Successfully developed the distribution network in the territory.
- During the Tenure achieved the targets and earned the incentives
Education
Bachelors of Commerce -
Mumbai University
Mumbai, Maharashtra01-2011
Intermediate -
Mumbai University
Maharashtra01-2008
SSC -
Saraswati High School
Maharashtra01-2006
Skills
Sales & Distribution
Primary & Secondary
Business Development
Planning, Budgeting & Forecasting
Urban & Rural Market Developments
Growth in Market Share
Focus Brand Distribution
Distributor Management
Merchandising - Branding
Recruitment & Training
GTM Strategy Formulation
NPD Launch & Distribution build up
New Market & Assortment Expansion
Recruitment & Training
Strategic Alliances & Partnerships
ROI - Return on Investment
Certification
Well versed with MS-Office (Word, PowerPoint, Excel, (V Lookup, Pivot Table, etc.), & Internet Applications.
Interests
Socializing with Friends, Playing Cricket
Timeline
Sales Officer
Zydus Wellness
03.2024 - Current
Territory Sales Incharge
Reckitt Benckiser India Pvt Ltd.
03.2022 - 03.2024
Customer Executive
PepsiCo India Holding Pvt Ltd. (Food Division)
01.2019 - 03.2022
Sales officer
Parle Biscuits Pvt Ltd
04.2014 - 12.2018
Bachelors of Commerce -
Mumbai University
Intermediate -
Mumbai University
SSC -
Saraswati High School
Declaration
I hereby declare that the information furnished in this form is true to my knowledge and beliefs. Place: - Dombivli