Reena Singh

Key Responsibilities:

Sales & Profit Growth

• Increased sales and profit through strategic planning and execution.
• Amazon: FY23–24: +5% sales, +7% margin; FY24–25: +23% sales, +4% margin.
• Shopify: FY24–25: +11% sales, +8% margin.

Marketing & Growth Optimization

• Allocated marketing budget to best-performing channels.
• Tracked sales/traffic to cut ACOS and improve ROI.
• Researched high-traffic keywords via Amazon PI.
• Planned and executed discounts, promotions, and ads.

Inventory & Supply Chain

• Balanced stock levels to avoid shortages/overstock.
• Cleared excess and prevented dead stock.
• Reduced returns by analyzing causes and fixing issues.
• Coordinated with warehouses/logistics for smooth flow.

Pricing & Profitability

• Researched competitor prices to stay competitive.
• Applied dynamic pricing tools to boost margins.
• Negotiated with vendors for better deals.

Product & Catalog Management

• Expanded catalog with high-demand products.
• Optimized listings with correct categories, A+ content, and SEO.
• Partnered with vendors for better visibility.

SEO & Content Automation

• Automated content management to save time.
• Collected product details/images from official sources.
• Enhanced listings using Amazon PI insights for better rankings.
• Managed brand store pages and updated descriptions.

Technology & Automation

• Built product comparison tool (features & pricing).
• Set up automated competitor price tracking.
• Created content automation database for product details/images.

Financial & Data Management

• Prepared monthly reports (sales, returns, expenses, reimbursements).
• Built data tools to improve decision-making.
• Created competitor benchmarking reports for strategy optimization.

Cross-Platform & Account Health

• Coordinated with account managers for growth and issue resolution.
• Monitored account health, reviews, and feedback to protect reputation.

• Catalog & Listing Management: Oversee product listings, ensure accuracy, and maintain an organized catalog for better discoverability.

• Vendor Coordination: Work closely with vendors to onboard new products and expand the catalog with relevant offerings.

• Website Management: Handle operations for Kids Super Store, ensuring smooth functionality, and an engaging user experience.

• Category Management: Manage key categories, including Kids' Clothing, Shoes, and Kids' Jewelry, optimizing product selection and sales performance.

• E-commerce Platform Management: Oversee operations for Amazon.in and IndiaRush, ensuring seamless catalog and listing management.

• Catalog and Listing Management: Manage product listings, maintain catalog accuracy, and coordinate with vendors for new product onboarding.

• Returns and Reimbursement Claims: Monitor product returns, process claims, and apply for reimbursements to minimize financial loss.

• Marketing Coordination: Collaborate with IndiaRush marketing managers to implement strategies for boosting sales and brand visibility.

• Category Management: Handle clothing and jewelry, optimizing assortment, pricing, and promotions to enhance category performance.

Responsibilities as an Office Administrator:

• Billing and Invoice Management: Handle billing processes, verify invoices, and ensure timely payments.

• Quotation Review: Check and validate quotations for accuracy, and compliance with company policies.

• Expense Reporting: Prepare and maintain expense reports, tracking operational costs for financial planning.

Experience: Internal Auditor, Cumballa Hill Hospital.|

CROSSWORD and AIRCEL Warehouse:

• Billing & Financial Audits: Verified patients' bills, OPD bills, and pharmacy vendor payments to ensure accuracy and compliance

• Charge Sheet Review: Conducted daily checks on patient charge sheets, ensuring correct entries in the system

• Tax Compliance: Ensured TDS deductions on contractor and professional payments were processed correctly and on time.

• Vendor Payment Audits: Reviewed pharmacy vendor bills and payments for accuracy, and timely processing.

• Reporting and Compliance: Prepared monthly audit observation reports and submitted them to hospital management for review and corrective actions.