Rekha Tanwani
Bangalore
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
Work History
Module Lead
TAGFact Services Pvt Ltd
04.2023 - Current
- Analysing news articles across online, print, broadcast, and social media outlets and tracking relevant topics, messages & spokesperson, and determining the overall sentiment of the clients in the news articles
- Content Exaction and Downloading of relevant articles using the Citrix software
- Preparing the weekly work plan for the Analyst
- Data quality assurance processes
- Oversee day-to-day operation
- Discovered training needs and provided coaching
- Cross-trained and provided backup support for organizational leadership
- Set clear team goals and delegated tasks and set deadlines.
Senior Media Analyst
TAGFact Services Pvt Ltd
12.2020 - 03.2023
- Working for media intelligence and data technology companies like Isentia, Meltwater, Carma etc
- Analyzing News articles from Print, Online, Broadcast, and Social Media
- Tracking media coverage of products or services, and reporting to media buyers, and corporate executives about the buzz surrounding the company
- Using various numerical and IT tools for analyzing campaigns; entering data into client databases, and observing and examining whether media coverage was positive or effective
- Use data, tools, and technology to gain impact of Communication on the target audience and to determine the Tone of media coverage from targeted News publications from different platforms
- Researching the location and designation of the spokesperson speaking in the Media coverage
- Analyzed Sentiments with the message quoted (maybe Negative, very negative, neutral, positive, and very positive) depending on the context of the content.
Media Analyst
TAGFact Services Pvt Ltd
12.2020 - 03.2022
- Media monitoring and measurement which involves media research, content analysis, sentiment analysis, quality control, report writing, and analysis for international brands through various media intelligence platforms by using qualitative and quantitative research tools such as questionnaires, focus groups, interview schedules, etc
- Reading press releases and broadcast coverage and assess whether stories are favorable or detrimental to clients.
Classroom Teacher
Narayana Education Society
05.2017 - 12.2020
Special Education Teacher
Eurokids International
07.2018 - 07.2019
HR Recruiter
Tritium Consulting Pvt Ltd
01.2017 - 05.2017
- Design and update job descriptions
- Source potential candidates from various online channels
- Screen incoming resumes and application forms
- Interview candidates (via phone, video, and in-person)
- Advertise job openings on company's careers page, social media, job boards and internally.
Education
MBA, HR & Marketing -
Awadhesh Pratap Singh University, Rewa, Madhya Pradesh
07.2012
B,Com -
Awadhesh Pratap Singh University Rewa, Madhya Pradesh
07.2010
Skills
- Analytical skills
- Media Analysis
- Sentiment Analysis
- Project Management
- Media Monitoring
- Communication Skills
- Content Management
- Report Writing
- Content Writing
- Media Research
- Problem Solving
- Team Management
Languages
English
Hindi
Sindhi
Punjabi
Awards
Best Performance Award of the year based on quality and efficiency, TAGFact Services Pvt Ltd.
Projects
TikTok, Sports NZ, ACT Government, Ipswich City Council, City Renewal Authority, Australian Rail Track Corporation (ARTC), Kmart, Cancer Council of Victoria, City of Gold Coast Council.
Timeline
Module Lead
TAGFact Services Pvt Ltd
04.2023 - Current
Senior Media Analyst
TAGFact Services Pvt Ltd
12.2020 - 03.2023
Media Analyst
TAGFact Services Pvt Ltd
12.2020 - 03.2022
Special Education Teacher
Eurokids International
07.2018 - 07.2019
Classroom Teacher
Narayana Education Society
05.2017 - 12.2020
HR Recruiter
Tritium Consulting Pvt Ltd
01.2017 - 05.2017
MBA, HR & Marketing -
Awadhesh Pratap Singh University, Rewa, Madhya Pradesh
B,Com -
Awadhesh Pratap Singh University Rewa, Madhya Pradesh
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