Renganathan C

Spearheaded sales strategies to identify key markets for bulk refined wheat flour in food industries.

Developed customer segmentation based on price sensitivity and quality, enhancing targeted marketing efforts.

Built and maintained relationships with distributors and wholesalers to ensure long-term retention.

Implemented competitive pricing strategies, resulting in 12% sales growth in first quarter.

Utilized digital marketing techniques for lead generation, increasing online visibility by 30%.

• Achieved 10x business growth by implementing targeted sales strategies, optimizing team performance, and expanding key accounts within the assigned territory.
• Launched Mambalam Iyers and Thaayar food products in major regional chains including Zepto, BigBasket, and Reliance.
• Delivered a 15% sales growth by executing strategic acquisition plans and continuously evaluating competitor activities.
• Drove business expansion across South India through meticulous client relationship management, securing large contracts.
• Led a team in providing customer education and product training, resulting in improved brand loyalty.

• Strengthened distribution channels for the consumer care segment, enhancing product visibility and availability across key regions.
• Planned and implemented Go-to-Market (GTM) strategies that resulted in a 10% increase in market penetration.
• Managed and reviewed ROI for channel partners, streamlining supply chain processes and reducing operational inefficiencies.
• Coordinated monthly sales estimation, achieving a consistent 95% sales target across all channels.

• Expanded the distribution footprint by improving general trade and modern trade channels in North Chennai.
• Collaborated with distributors to optimize inventory and ensure on-time deliveries, reducing stockouts by 20%.
• Implemented promotional strategies that increased brand awareness and monthly revenue by 18%.

• Managed a sales turnover of ₹6 crore per month across a network of 45 distributors and 8 sales personnel.
• Achieved a 20% growth in edible oil sales through effective deployment of marketing activities and distributor management.
• Led the launch of new product lines, increasing market share by 7%.

• Oversaw a beverage distribution business with 4 lakh cases annually, coordinating with 8 distributor sales personnel.
• Successfully increased market share in Trichy by 7.2 percentage points by executing AOP targets.

• Grew revenues and enhanced customer satisfaction by streamlining sales processes across 5 distributors and 2 franchise-owned stores.

• Directed non-food category management for 14 stores, implementing promotional plans and SKU analysis for better product placement and sales growth.

• Led a team handling ₹75 lakh in monthly business, achieving consistent sales growth and exceeding regional retail targets.