Riley Senter

I came into marketing through the trades — years of field sales, home inspections, and chimney sweeping before I ever touched a CRM — and that background shapes everything about how I approach this work. I've stood in a lot of driveways and a lot of living rooms, and that perspective follows me into every campaign and every data decision I make. Over the past two years I've built a full marketing function from the ground up at a residential HVAC company, and the most defining part of that work has been uncovering how tightly marketing and daily operations are connected. When the data is right, the board fills. When the campaigns are timed well, the slow weeks disappear. Helping ownership see and act on those connections has been as rewarding as any campaign result.

That intersection of marketing, operations, and the technology that ties them together is where I do my best work. Right now I'm leading an end-to-end AI implementation that connects autonomous customer conversations directly to our live dispatch board — the kind of project that takes equal parts strategic thinking and hands-on platform fluency. I'm a fast learner, I care about the people I work alongside, and I'm at my best when the goal is making the team around me measurably more effective.