RINIL K

Managing annual business portfolio exceeding
₹110 Crores across South India.
• Improved regional business growth from ₹79 Cr
to ₹87 Cr achieving 102% target performance.
• Chennai and Bangalore branches achieved
top Google ratings across ECOS branches.
• Improved own-car utilization from 75% to 92%,
increasing operational margins.
• Exceeded gross margin targets through cost
optimization and operational efficiency initiatives

Operations Head
• Established Refex Eveelz in the airport taxi segment at Bangalore International Airport from inception.
• Scaled airport bookings (City to Airport), growing market share from 2% to 35%.
• Led and managed a team of 50+ staff across:
o A 200-car capacity charging hub
o Terminal and parking operations
o Fleet management of 660+ company-owned EVs
• Implemented geo-boundary tracking, improving dispatch efficiency and achieving a 99% fulfillment rate.

Strategy & Marketing Head
• Accelerated app growth from 700 to 65K+ downloads in under a year through targeted campaigns and partnerships.
• Forged strategic alliances with BLR Pulse, NoBrokerHood, MyGate, and AdOnMo, boosting brand visibility and user engagement.
• Introduced a 100% advance payment model, cutting cancellations from 20% to 1%.
• Enhanced app UI/UX with regular feature rollouts, increasing customer retention and app ratings.

Spearheaded operations across airports, metros, and malls in multiple cities
Led a 60+ member team, ensuring seamless on-ground execution
Managed ₹20+ crore GMV per month, driving operational excellence

Category Manager Roles and Responsibilities

• Lead and oversee the growth and performance of key categories including Ola Rental, Ola Outstation, and Ola Lux, taking ownership of their development.
• Drive the launch and management of luxury car categories, overseeing the entire process from inception to execution.
• Lead the category planning process, identifying growth opportunities and devising strategies to achieve business targets across all categories..

Successfully managed Flipkart & Amazon seller accounts, driving online sales growth.

• Onboarded 1 Lakh+ sellers, contributing to Flipkart’s e-commerce expansion.
• Awarded Employee of the Month multiple times for excellence.