Ritesh Kanodia
Manager
Summary
With to 4 Years of work experience. I have mastered skills in Category, Vendor & Inventory Management. Through my diverse working opportunities, I was able to uptick my skills In Google Analytics, Comscore, IRS, BARC. I was fortunate enough to work on brands from different fields like OTT, FMCG, HPC, Footwear, Creator Economy and short video platform. Some of the known brands that I have been associated to are Amazon, 24Mantra, Paragon and Xiaomi among others.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Manager - Growth
Wakao
01.2022 - Current
- Established Creator Acquisition Channel – 50+ Vendor Agencies to acquire 100+ creators on a daily basis
- Initiated marketing and acquisition through Youtube as a channel and acquired over 1500+ creators in 1 Month
- I have conducted a successful Pilot for New Content Categories – Rap Battle, HipHop Showdown
- Streamed line multiple processes of brand led campaigns and creator acquisition by developing quality SOPs
- Established a strong network of 300+ Vendor Agencies through which I was able to cut down 50% cost on creator acquisition in 2 Months.
Senior Category Executive
01.2021 - 01.2022
- Managed marketplace growth and brand awareness for clients in HPC and FMCG like 24 Mantra, Jiva Ayurveda & Specsmakers
- Grown business MoM by 50% for Jiva Ayurveda and 15% for 24 Mantra
- I have successfully launched SKUs and Products that went on to contribute 10% of overall sales and rank in top 100 among bestseller under HPC category
- Streamlined multiple marketplace process like product listing, Advertising Cohorts and Daily + Weekly reporting structures for the Jiva and 24 Mantra
- Involved in creation of dashboards for Jiva & Paragon which would populate and curate marketplace data into graphs and charts and help in churning out useful insights
- Contributed in research and competition analysis for business pitches
- Helped in planning and strategizing inventory for Jiva, 24 Mantra & Specsmakers across marketplaces and business models
- Through the use of tools like Pi Tool (Amazon) and Flipkart recommendations in dashboard, I was able to analyse and come up with insights on performance improvement and increase platform visibility
- Responsible of creating monthly sales and marketing plan, which included budget allocations and campaign way forward ideas
- Through the marketplace understanding I was able to help in creation and category expansion on the brands website which later on started contributing equally in terms of sales as compared to marketplaces.
Media Executive
IPG Media Brands
06.2019 - 01.2021
- As a media planner I was responsible to work on accounts like Amazon Prime Video, Amazon devices and Xiaomi
- I have worked on over 20+ campaigns including regional, niche and hindi
- I was able to manage campaigns budget worth 50+Cr during my time in IPG Media Brands
- Some of the famous campaigns I have worked for includes, Family Man, Jumanji, Joker & Sufiyum Sujathiyum
- I was able to help Prime Video in gaining higher subscriptions for the platform through competition analysis on OTT platforms including Netflix and Hotstar
- I was able to learn and deliver results within a strict timeline and benchmarked goals while using tools like Comscore, BARC & IRS
- May’19
- I was a branding intern who was responsible for helping in the creation of the website from a branding perspective
- I was also responsible for initiating their social media plan along with on-page SEO and strategizing to get offline customers on platform for the services
- I had also set up the Brand’s AdWords & Analytics Account.
Education
MBA - Brand Management
Symbiosis International University, Bangalore
01.2017 - 01.2019
BBA - Marketing
Calcutta University
01.2013 - 01.2016
Skills
Category Development
Category Marketing
Vendor Operations
Marketing
Google Analytics
Inventory Planning
Sponsored Brand Ads
Channel Expansion
Accomplishments
- HTTPOOL Certification for Paid Ads
- Amazon Sponsored Product Ninja
- Google Ads Search (Udemy)
Timeline
Manager - Growth
Wakao
01.2022 - Current
Senior Category Executive
01.2021 - 01.2022
Media Executive
IPG Media Brands
06.2019 - 01.2021
MBA - Brand Management
Symbiosis International University, Bangalore
01.2017 - 01.2019
BBA - Marketing
Calcutta University
01.2013 - 01.2016