Ritesh Parikh
Mumbai
Summary
Dynamic sales leader with a proven track record at Puratos Food Ingredients India Pvt. Ltd., driving revenue growth and launching over 19 products. Expert in sales strategy and team leadership, I excel in key account management and market expansion, consistently exceeding targets and fostering strong client relationships.
Overview
22
22
years of professional experience
Work History
Bakery Chain Manager
Puratos Food Ingredients India Pvt. Ltd.
Mumbai
05.2013 - Current
- Achieved revenue growth of 15%–46% across Mumbai, Gujarat, and MP regions.
- Increased Mumbai's business contribution from 40% to 54% in West region.
- Launched over 19 products and organized customer innovation days.
- Managed team of 4 Sales Executives, 1 CSTM, and 2 Technical Advisors.
- Implemented CRM (C4 HANA) and field automation tools to enhance efficiency.
- Contributed to national CRM and digital sales transformation initiatives.
- Scheduled interviews and conducted reference checks for prospective candidates.
- Coordinated cross-functional teams for successful execution of projects related to large scale accounts.
Sales Officer
Foods Fats & Fertilizers (3F Group)
South Gujarat
09.2011 - 04.2013
- Managed the fats business in HoReCa; handled over 300 outlets.
- Appointed three distributors and exceeded Mello brand targets.
- Analyzed customer feedback to improve product offerings.
- Prepared weekly reports summarizing current sales performance metrics.
Area Sales Officer
Sancheti Associates
Gujarat
02.2010 - 08.2011
- Introduced saffron and food color lines across Gujarat.
- Appointed 6 distributors; exceeded sales targets by 53%.
- Secured key accounts like TGB, Havmor, and Vadilal.
Sales Officer
Mother Dairy – Safal
South Gujarat
04.2008 - 12.2009
- Managed frozen vegetables business across 400+ outlets.
- Delivered 12% annual growth through structured coverage.
Pilot Sales Representative
Adani Wilmar Ltd.
Surat
08.2003 - 03.2008
- Handled edible oil and bakery product sales across South Gujarat.
- Developed strong retail and bakery channel relationships.
- Developed and maintained relationships with customers to ensure repeat business.
- Created detailed reports on daily, weekly, and monthly sales activity.
- Managed inventory levels by ordering sufficient stock for each account.
Education
B.Com -
Gujarat University
Diploma in Web Design -
Technical Board, Gandhinagar
12th -
10th -
Skills
- Sales Strategy and Execution
- B2B and Channel Sales
- Team Leadership and Capability Development
- P&L Ownership and Budgeting
- CRM & SFA Tools
- Product Launch and Innovation
- Key Account Management
- Territory and Market Expansion
Languages
- English
- Hindi
- Gujarati
- Marathi
Personal Information
- Date of Birth: 12/01/83
- Nationality: Indian
- Marital Status: Married
Accomplishments
- Achieving highest % grosss Margin deleiverd 11 5% growth
Timeline
Bakery Chain Manager
Puratos Food Ingredients India Pvt. Ltd.
05.2013 - Current
Sales Officer
Foods Fats & Fertilizers (3F Group)
09.2011 - 04.2013
Area Sales Officer
Sancheti Associates
02.2010 - 08.2011
Sales Officer
Mother Dairy – Safal
04.2008 - 12.2009
Pilot Sales Representative
Adani Wilmar Ltd.
08.2003 - 03.2008
B.Com -
Gujarat University
Diploma in Web Design -
Technical Board, Gandhinagar
12th -
10th -
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