Ritwik Mukherjee
Kolkata
Summary
Results-driven city leader with 8 years of experience in e-commerce, specializing in B2B, B2C and B2B2C markets. Expertise in navigating start-up challenges and fostering a culture of endurance and sustainability. Strong interpersonal skills facilitate effective teamwork and communication, leading to successful project outcomes.
Overview
10
10
years of professional experience
Work History
Senior Area Supply Manager (City Head)
Apollo Healthco Limited- Apollo 24|7
Kolkata
08.2022 - Current
- Led a high-impact team of 9 BDMs and 2 Sr. BDMs to achieve a monthly revenue of INR 2.5 Cr.
- Spearheaded franchise acquisition initiatives across diverse healthcare verticals.
- Implemented city P&L strategies focusing on cost optimization and revenue forecasting.
- Launched digital marketing packages to enhance doctor visibility, including GMB and SEO integrations.
- Led multiple parallel projects side by side, such as diagnostics, circle membership, and Apollo Tezz, at a pan-India level to ensure cross-pollination of revenue.
- Established strong customer relationships by proactively addressing needs and concerns.
Territory Sales Manager
AJIO Business, Reliance Retail
10.2021 - 08.2022
- Managed a sales team of 15 members and 1 ATSM to achieve monthly targets of INR 50 lacs consistently.
- Drove daily sales goals while ensuring maintenance of basic hygiene standards.
- Cascaded information on marketing campaigns to enhance team communication.
- Conducted weekly peak days to optimize GOV achievement and focus on collections.
- Executed frequent SO audits and retailer evaluations to assess information flow.
- Engaged with key wholesalers to boost high GOV and resolve previous issues.
Core Team Member
Indian Political Action Committee Pvt. Ltd.
Kolkata
03.2021 - 08.2021
- Cultivated relationships with panchayat committee members, constituency leads, and local stakeholders to gauge community sentiment.
- Planned and executed political campaigns at block and district levels to amplify party messaging.
- Organized block-level initiatives to engage constituents and secure votes for TMC party.
- Participated in team meetings to review project status and generate ideas for future initiatives.
- Oversaw War Room operations during election phases in Jhargram, Asansol, Howrah, and Malda.
Zonal Manager – East
Arzooo, Sterne India Pvt. Ltd
11.2019 - 01.2021
- Led team of 5 business development managers and 14 executives across West Bengal, 7 Sisters, Bihar, and Jharkhand.
- Empowered small and medium electronic retailers through e-commerce platform implementation.
- Executed B2B sales strategy for diverse electronics categories, including televisions and refrigerators.
- Customized region-specific combo deals to clear out LOF products.
- Sourced materials locally to reduce logistic expenses.
- Managed Profit and Loss Statement to monitor financial performance.
- Oversaw refunds and reconciled financials for the zone.
Area Sales Manager
Zomato Media Pvt. Ltd.
10.2017 - 09.2019
- Managed business development and logistics teams across Asansol, Durgapur, Bardhaman, CLW, and Puruliya, and oversaw operations for 300+ restaurants.
- Directed seven members, ensuring effective performance and accountability.
- Maintained profiles of 120 high-volume merchants to drive significant order flow.
- Resolved sensitive issues and disputes by engaging with stakeholders diplomatically.
- Developed region-specific meal offers to attract new customers at district level.
- Planned BTL and ATL activities to enhance user engagement.
Project Manager - East
VJ Media Works Pvt. Ltd.
11.2014 - 02.2017
- Facilitated client meetings and corporate negotiations to drive business growth.
- Collaborated with market leaders in OOH, POP, and visual merchandising.
- Traveled throughout Eastern India, focusing on West Bengal, Bhubaneswar, and Assam to enhance sales.
- Managed marketing and branding projects for major clients, including Reliance Health, IndusInd Bank, Berger Paints, OYO, Uber cab branding, Merlin Group, PS Group and IndiaBulls.
Education
Master of Science - Media Management
MAKAUT - ILEAD
Kolkata05-2017
Bachelor of Science - MCAJ
PTU - ILEAD
Kolkata01.2014
Class XII - Science
Aditya Academy Secondary
Kolkata03-2011
Class X -
Aditya Academy Secondary
Kolkata04-2009
MBA - Business Analytics
Symbiosis International University
PuneSkills
- Team leadership and project management
- Territory management and franchise acquisition
- Market analysis
- Sales strategy execution
- Customer relationship management
- Contract negotiation
- Revenue optimization
- Performance metrics
- Profit and loss analysis
- Crisis management and conflict resolution
Personal Information
Date of Birth: 10/10/1992
Father: Ashutosh Mukherjee; businessman
Mother: Saswati Mukherjee; homemaker, social activities, NGO
Languages
- English
- Hindi
- Bengali
Awards
- April 2024 - December 2024, Service Excellence Award by Apollo 24|7 for being the top-performing ASM
- Dec 2023, Top Performance Award by Apollo 24|7
- Dec 2022, Rock Star ASM by Apollo 24|7
- Oct 2022, winner of the Apollo Premier League
- In April 2019, the top-performing Tier 2 ASM, Zomato,
- Received a 60% scholarship based on academics and overall performance for a Master’s degree
Publications
- Research work on Kolkata Port Trust- Buy and Sell, 2014
- Murshidabad Culture- Murshidabad Heritage Society, 2013
- Europe on Ganges- Kolkata 360, 2012
Hobbies and Interests
- Reading- Political, Indian History and Geography
- Swimming
- Travelling
- Adventure and crime thriller Movies
- Pedagogy
Projects And Certifications
- Digital Ad Film Making
- Digital marketing
- JIRA
- Power BI tool expert
Timeline
Senior Area Supply Manager (City Head)
Apollo Healthco Limited- Apollo 24|7
08.2022 - Current
Territory Sales Manager
AJIO Business, Reliance Retail
10.2021 - 08.2022
Core Team Member
Indian Political Action Committee Pvt. Ltd.
03.2021 - 08.2021
Zonal Manager – East
Arzooo, Sterne India Pvt. Ltd
11.2019 - 01.2021
Area Sales Manager
Zomato Media Pvt. Ltd.
10.2017 - 09.2019
Project Manager - East
VJ Media Works Pvt. Ltd.
11.2014 - 02.2017
Master of Science - Media Management
MAKAUT - ILEAD
Bachelor of Science - MCAJ
PTU - ILEAD
Class XII - Science
Aditya Academy Secondary
Class X -
Aditya Academy Secondary
MBA - Business Analytics
Symbiosis International University
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