Riya pahuja

• Effectively supervised team performance by implementing measurable metrics to assess delivery of requirements.
• Developed and implemented successful digital marketing campaigns to drive customer engagement, increase brand awareness and generate revenue.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Built and deployed strategic approaches in marketing and branding to enhance product sales.

• Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.
• Analyzed sales, profitability and market conditions and presented findings in cohesive format.
• Collaborated with internal business partners to implement commission arrangements.
• Analyzed open orders, backlog, and sales data to provide sales team with insights.
• Collaborated with teams in product line transition to streamline certain developments.

• Determined costs for media campaigns and delivered this information in reports to clients.
• Maximized ROI of advertising google ad campaigns through continual analysis of performance, response-rates and results by using effective techniques and delivering maximum possible clicks on every brand offer.

Crafted and implemented strategies to increase search visibility and website traffic.

• Developed and deployed content marketing strategies to improve organic search traffic.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.