ROBIN JAIN
Bengaluru
Summary
Business and growth professional, currently driving platform growth and event-led businesses at Reliance Retail (Tira Beauty), with prior experience across Myntra and Flipkart.
Expert in platform growth, event strategy and execution, buying and selling, category expansion, asset allocation, and CRM-led customer journeys, working closely with Category, Tech, CRM, Marketing, and Operations teams across BAU and peak events.
Highly data-driven, skilled at converting insights into clear, actionable plans, with hands-on expertise in SQL, Excel, Tableau, statistical modeling, Adobe Omniture, Amplitude, Looker Studio, and Google Analytics to drive scalable and sustainable growth.
Overview
12
12
years of professional experience
Work History
Senior Manager
AJIO Beauty-Reliance Retail Limited
04.2026 - Current
- Building AJIO Beauty business from 0→1, leading the Beauty AOP and owning the 100% growth charter across key business levers.
- Leading Power Brand Growth charter covering brands contributing ~60% of platform revenue, along with Beauty CRM and event strategy to drive incremental growth.
- Driving Selection & Merchandising strategy through market-sizing, competitive price benchmarking, and selection-gap analysis; established banner allocation frameworks to optimize brand visibility.
- Leading Beauty analytics, Top Seller & business operations charters, building critical dashboards, optimizing inventory/DOH and availability with Planning, and driving Finance reconciliation to ensure business accuracy.
Senior Manager
Tira Beauty- Reliance Retail Limited
Bangalore
02.2024 - 03.2026
- Defined the platform-wide event strategy and translated it into execution by building a centralized event charter (Pre-Buzz, Opening Deals, Flash Deals, Focus Deals) in partnership with Category, Tech, CRM, and Brand teams; events contributed 22–25% of total platform revenue.
- Established a structured framework for event revenue risk management, benchmarking offers against historical performance and competitive intensity, and driving timely course corrections to sustain the 22–25% event revenue contribution.
- Designed and enabled CRM-led customer journey strategy across abandoned cart, new customer, and repeat customer journeys by driving tech changes and cross-team alignment; contributed 20–25% of BAU revenue and 27–30% of event revenue.
- Scaled platform revenue through strategic IP-led initiatives, helping conceptualize and operationalize recurring IPs such as 14 Days of Beauty, 15 Days of Festive, and Gifting, driving sustained revenue uplift and customer engagement.
- Built the site analytics capability from the ground up, defining the right metrics, benchmarking against competition, creating dashboards, and deploying automated emailers to enable data-backed decision-making.
- Created and implemented a platform-wide asset allocation and visibility strategy, ensuring the right brand received the right exposure and enabling brands to consistently achieve performance targets.
- Set up a Finance dashboard for GM% tracking and reconciliation of VF and performance spend.
Manager -PnL- Home
Myntra
Bangalore
09.2022 - 02.2024
- Managed 100+ brands, onboarding 150+ in 10 months, driving category growth from 10% to 45% in 3-4 months.
- Scaled key national brands ,boosting growth by up to 100%, while increasing kitchen and decor sales by 150% and 45%, respectively.
- Led strategic initiatives for B2B expansion and warehousing optimization, driving operational efficiency for large and fragile items.
- Developed a growth roadmap to double category size, improving CRM, visibility, and customer penetration from 1.5% to 1.9%.
- Set up a unique commission model with Finance to onboard 150+ brands, negotiating higher commission rates to improve GM%.
- Managed Revenue-to-GM% levers with Finance and Planning, optimizing OTB, ageing inventory, commission rates, and monetization to improve GM% and CM%.
- Built a Finance model to evaluate the impact of commission reduction on Revenue and GM%, enabling data-driven commission decisions.
Manager-(Business Analyst) Beauty & Personal Care
Myntra
10.2019 - 08.2022
- Led strategy, planning, and forecasting for emerging categories, creating value propositions for sales events and coordinating between category, demand, and marketing teams.
- Drove customer cohort modeling and demand planning, increasing monthly active users through acquisition and retention strategies.
- Managed strategic initiatives to improve key metrics like basket size, AOV, customer retention, and pricing, driving a 76% increase in sales and 5-6% GM impact.
- Optimized pricing bundles through market basket analysis, contributing 12-15% sales of categories, and automated reporting to provide senior leadership with actionable insights.
- Drove category growth from 360 CR to 1000 CR, maintained 85%+ top seller status and 90% on-shelf availability,and right pricing intervention.
- managed CRM/email campaigns, and created a visibility calendar for optimized merchandising.
Ecommerce Manager- (OnePlus.in & Amazon.in)
OnePlus
Bangalore
05.2019 - 10.2019
- Led strategy and operations for OnePlus.in and Amazon, driving sales and optimizing demand, supply, and inventory management.
- Launched instant discount and no-cost EMI programs with 11 banks, enhancing customer acquisition and brand visibility.
- Designed and executed merchandising strategies, improving conversions and streamlining product lifecycle management.
- Utilized data insights to optimize payment solutions, campaign performance, and customer engagement initiatives.
Senior Executive - (Mobile Category- Planning)
Flipkart
Bangalore
04.2014 - 05.2019
- Led mobile sales planning and performance tracking using Omniture, Power BI, and FDP, automating dashboards to save 3-4 hours/team member and deliver real-time insights.
- Optimized pricing and promotions, reducing costs and enhancing system efficiency through cross-functional collaboration.
- Managed a team of 8, overseeing SME seller loans, data coordination, and recovery with top lenders.
RELATED SKILLS
- Event Setup End to End
- Growth & Category Management
- Categories & Revenue Management
- Insight & Analytics
- SQL, Tableau, Google Analytics,Looker Studio,Excel & Google sheet
- Data Analysis & Modelling
- P&L,Pricing, growth and Supply Chain
- AOP,MOP Planning
- Selection, building, buying, and warehouse Management
- Strong Team Handling Skills
- Public speaking
- 0-1 and 1-2
- Cross-Functional Leadership
- Forecasting
Accomplishments
- Scaled and setup Event charter for Tira and Myntra Beauty business 3.5x, significantly boosting revenue and outperforming BAU targets.
- Doubled Home business growth and delivered Rs.100 Crores GMV through FOS channel within 6 months.
- Created an automated dashboard for Mobile category, streamlining reporting and saving 3-4 hours per team member.
Education
Bachelor of Technology in Computer Science & Engineering,Rajasthan Institute of Engineering and Technology, Jaipur Raj.-2012
Timeline
Senior Manager
AJIO Beauty-Reliance Retail Limited
04.2026 - Current
Senior Manager
Tira Beauty- Reliance Retail Limited
02.2024 - 03.2026
Manager -PnL- Home
Myntra
09.2022 - 02.2024
Manager-(Business Analyst) Beauty & Personal Care
Myntra
10.2019 - 08.2022
Ecommerce Manager- (OnePlus.in & Amazon.in)
OnePlus
05.2019 - 10.2019
Senior Executive - (Mobile Category- Planning)
Flipkart
04.2014 - 05.2019