ROBIN SAMUEL
Thane,Maharashtra
Summary
I am a skilled advertising consultant with expertise in managing operations for key Channels and being able to thrive in a competitive cutthroat environment. I am dedicated and who excel at using proven methods and cutting-edge technology to successfully cut on the costs, streamline operations and increasing productivity. Assertive and enthusiastic, with extensive knowledge of process optimization and an unsurpassed worth ethics. Possessing a proven ability to provide value for money to clients and promoting their business and communicating the message they want to send to their intended audience through perfect planning. I am looking for suitable advertising role with a media company that will challenge my problem-solving skills and allow me to develop my knowledge & potential. A result driven, self-motivated, and resourceful individual, seeking new responsibilities irrespective of reward and recognition. Thank you for your time and consideration.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Senior Executive - AD Sales Operations
Star Suvarna TV, Suvarna HD & Suvarna Plus, Star India Pvt Ltd
Mumbai
03.2013 - Current
- Client Servicing and Revenue Maximization for the channels-SUVARNA TV, PLUS and Suvarna TV HD
- Maintaining effective communication with the agencies and helping them out in getting their campaigns executed with accuracy for Suvarna TV, Plus and Suvarna TV HD
- Ensuring the campaigns are executed as per the schedule for the respective channels
- Revenue Reporting for Suvarna TV, Plus and Suvarna TV HD
- Commercial Inventory Management- Generate Strategic inputs for Revenue Maximization
- To ensure timely execution of campaigns and follow up for realization of payments
- Inventory Management for the channels Suvarna TV, Plus and Suvarna TV HD
- Keeping a track of the ad campaigns and daily providing solutions to fill the inventory for the channels daily
- Billing & Reconciliation: Ensuring accurate mapping of data
- Providing solutions to billing queries / disputes
- Provide required information and reports to the clients/agencies
- Creating support MISs for pre-sales procedures and sales forecasting
- Preparing presentations to report issues and achievements of the team to higher authorities
- Co-ordinating with finance for getting the invoices and guiding them with the agreed timelines
- Operating software for MIS/data entry
- Proper upkeep of personal records and checking the same from time to time
- Putting records in place of various Release Orders and making various reports for the Sales Team
- Responsible for the total Operational part of the channel
- Entering the Release Orders in the Excel Booking Status & also in the System Software
- Worked with the Star Sports Team on Live logs of World Cup – 2015 for the Regional feed for Asianet Movies.
Sr. Sales Executive
Star Suvarna and Suvarna Plus, Asianet Communications Ltd, Star India Pvt Ltd
Mumbai
08.2011 - 03.2012
- Responsibility focuses on driving revenues within a set of accounts by selling our advertising solutions to media agencies and marketers
- Leverage key relationships with clients/agencies to drive high value deals, complex negotiations and maximize market share and revenue
- To ensure timely execution of campaigns and follow up for realization of payments
- Strategy to meet target on sales of airtime
- An understanding of market intelligence to develop sales strategies to maximize market share, delivering maximum value on deals by collaborating with cross functional teams (PRS, Sales Operations) and accountability of deal execution, client servicing and post campaign evaluations.
Executive Sales Coordinator Operations
Pearl Media, CCL Venture
Mumbai
06.2008 - 07.2011
- Operations
- Key Role in Inventory Management
- Handling the entire inventory & revenues of the Company, this includes the FCT Management
- Increasing the revenues of the company by shifting the FCT’s of performing programs to non performing programs
- Fulfill the daily allowed inventories by adjusting the FCT’s to avoid the drop page of the total billing
- Key Role in Operations
- Responsible for the total Operational part of the company
- Entering the Release Orders in the Excel Booking Status & also in the System Software
- Manage the daily FCT’s / Programs Schedule
- Generate the Q Sheets & Fax it to Chennai office for the Capsuling of the program
- Interact with the agencies for the Make good of the spots
- Interact with the Chennai Guys regarding the commercials & Daily Logs
- Generating the Bills during the end of each month
- Strategy to meet target on sales of air time
- Collection from Agency with co-ordination of Collection team
- Periodic feedback to accounts on outstanding and solving problem areas
- Personally meeting People and sorting foreseen problems.
- Coordinating with operation team and helping them with their filing and up-keep of Release Orders
- Operating software for booking status
- Proper upkeep of personal records and checking the same from time to time
- Putting records in place of various Telecast Certificate and making various reports and recording the
- Receipt of Telecast Certificate
- Making reports of receipt and receivables of such
- Program telecast certificate.
Business Development Executive
Serve & Volley
Mumbai
05.2008 - 06.2008
- Generating Inventory & revenues of the Company by meeting the clients
- Doing all kinds of operational works by communicating with the agency and the Dealers of billboard, Signage’s etc
- Key Role in Operations
- Responsible for the total Operational part of the company
- Examining the sites and helping in co- ordination with client and dealer as per required
- Generating the Bills during the end of each month.
Education
T.Y.B.com -
Mumbai University
H.S.C - undefined
S.S.C - undefined
Skills
MS Office
Sales operations
Leading team operations
Sales campaigns
Sales process
Sales strategizing
Timeline
Senior Executive - AD Sales Operations
Star Suvarna TV, Suvarna HD & Suvarna Plus, Star India Pvt Ltd
03.2013 - Current
Sr. Sales Executive
Star Suvarna and Suvarna Plus, Asianet Communications Ltd, Star India Pvt Ltd
08.2011 - 03.2012
Executive Sales Coordinator Operations
Pearl Media, CCL Venture
06.2008 - 07.2011
Business Development Executive
Serve & Volley
05.2008 - 06.2008
T.Y.B.com -
Mumbai University