Roopali Arora

• Developed and implemented strategic plans to achieve company objectives.
• Managed vendor relationships through contract negotiations and ensured timely delivery of goods and services.
• Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
• Analyzed market trends and competitor activity to inform business strategy.
• Facilitated regular staff meetings to discuss progress and identify improvement areas.
• Assigned tasks to team members based on skills and expertise.
• Conducted performance evaluations, providing feedback and coaching for team development.
• Sourced and executed orders from India for customers including At Home, Walmart, Dollar General, Chewy, Staples, BJ’s.

• Conducted market research to identify trends and target audiences effectively.
• Developed marketing strategies to enhance brand visibility and engagement.
• Managed social media platforms to increase follower engagement and interaction.
• Analyzed campaign performance data to refine future marketing efforts.
• Assisted in planning events to promote services and connect with clients.

For Departments: Apparels, Home Textiles and Accessories “Managed turnover of 45 million Euros across multiple departments.”

Managed and led a team of 10, including Sr. Merchandiser, Merchandisers, and Production Controller.

Ensured smooth operation of the department.

· Established strong commercial relationships with customers and developed effective working processes.

Identified buyer needs and aligned team sourcing with retail market demands.

· Maintains the right level of communication, relationship with buyers & suppliers.

Managed supplier capacity and conducted performance reviews.

Coordinated Auchan sourcing and order executions from India, Bangladesh, Pakistan, and Sri Lanka, liaising with buyers and suppliers across multiple countries, primarily focusing on India and Pakistan.

Involves traveling to different countries in Europe, Asia & UAE for meeting customers, business development, market

research & sourcing. Visiting International fair like Texworld(Paris) Hemtextil (Frankfurt) & Macef (Milan) etc…

Managed turnover of Euro 18 million Coordinated with buyers, suppliers, and our Hong Kong office for prestigious accounts like Real Germany (Hyper Market), Makro/Metro C&C stores, and Praktiker (DIY Store) Kaufhof (departmental stores), Adler, Inno & Intrade.

• Analyzed sales trends to optimize inventory levels and product placement.
• Developed and maintained product displays to enhance customer engagement.
• Collaborated with suppliers to ensure timely delivery of merchandise.

Coordinated U.S. buyers for approvals, information, order processing, sampling, and new developments to streamline communication.

Executed sampling and order fulfillment for buyers, including Chadwick's of Boston, J.C. Penney, Walmart, Sears, and Blair to ensure timely delivery.

Promoted to the position of Merchandiser, which included added responsibility for interacting with buyers.

Collaborated with fabrics, trims, production, checking, and finishing departments to achieve seamless execution of merchandising plans.

• Collaborated with fabrics, sampling, merchandising, quality control, and production departments to improve operational knowledge and workflow integration.