ROSHAN RATHOD
Mumbai
Summary
Seasoned Digital Marketer with a 9+ years of Experience.
As a dynamic and forward-thinking digital marketing specialist, I am deeply passionate about creating cutting-edge strategies that drive tangible results for businesses across diverse sectors.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Associate Vice President
Schbang
Mumbai
10.2020 - Current
- Was responsible for leading digital brand strategy and brand solutions.
- Worked on 30+ Brands: Asus, Skybags, Upstox, Dabur Chyawanprash (plus 5 other Dabur Brands), Amazon, Hajmola, Ashok Leyland.
- Led a team of 25+ members and 30+ Brand Retainers and projects.
- Collaborated with cross-functional teams to develop solutions for complex business problems.
- Social media strategy and solutions for brands on platforms like Facebook, Twitter, Instagram, YouTube, and others.
- Was responsible for creating a team culture that is built on quality, trust, and effective teamwork.
- Defined SOPs, budgets, processes, TATs, and set expectations, streamlining the communication functions.
- Managing and tracking monthly, quarterly, and annual budgets for brand activities.
- Cross-selling and up-selling are integrated strategies for brands that drive business value.
- Manpower mapping and Salary Budgeting.
- Identify opportunities within the teams to take up more business and work with BD to plug the gaps.
- Implementing a robust schedule for estimate and invoice tracking, KPI sheets for the clients, P&L management for the team.
Group Account Manager
Indigo Consulting
Mumbai
02.2020 - 10.2020
- Helping brands with digital and social media marketing strategy, plans, and campaigns.
- Team Leadership: Was responsible for cross-functional collaboration within the agency, such as creative, strategy, and analytics, to ensure seamless execution of campaigns and projects.
- Acted as a leader and guided the account manager, reporting to me.
- Campaign Planning: Worked with internal teams to develop project plans, timelines, and budgets.
- Brands: Pharmeasy, Bajaj, Reliance Fresh.
Account Manager
Gozoop
Mumbai
12.2017 - 02.2020
- Major Responsibilities: Acted as the primary point of contact between the client and the digital marketing agency.
- Oversee the execution of digital marketing campaigns to ensure they align with the client's objectives.
- Monitor and analyze campaign performance, making adjustments as needed for optimization.
- Client Retention: Build strong, long-term relationships with clients to encourage repeat business and client loyalty, anticipate client needs, and provide proactive solutions.
- Provide clients with regular reports that highlight key performance metrics and demonstrate the value of the agency's services.
- Brands: Kalpataru Reality, Beardo, M-Power, Aditya Birla Group +More
Senior Executive
WATConsult
Mumbai
02.2016 - 12.2017
- Developing and executing digital marketing strategies for various brands
- Brands: Mumbai Indians, SBI Life Insurance
Senior Sales Executive
Rustomjee Group
Mumbai
07.2014 - 12.2014
- Handled Real Estate Sales responsibilities.
Sales Executive
Oberoi Realty
Mumbai
04.2013 - 07.2014
- Handled Real Estate Sales responsibilities.
Education
MBA - Marketing
Indian Education Society (IES) - Mumbai University
Mumbai, India05-2013
Bachelor of Management Studies (BMS) - Marketing
H.R College Of Commerce And Economics
Mumbai, India04-2010
H.S.C -
V.G. Vaze College
Mumbai03-2007
S.S.C
SES High School
Thane03-2005
Skills
- Digital Marketing
- Marketing
- Social Media Marketing
- Digital Marketing Strategy
- Business Planning
- Marketing Planning
- Google Analytics
- Google AdWords
- Data Analysis
- Microsoft Excel & Powerpoint
Languages
- English
- Hindi
- Marathi
Certification
Advanced Course In Digital Marketing
Timeline
Associate Vice President
Schbang
10.2020 - Current
Group Account Manager
Indigo Consulting
02.2020 - 10.2020
Account Manager
Gozoop
12.2017 - 02.2020
Senior Executive
WATConsult
02.2016 - 12.2017
Senior Sales Executive
Rustomjee Group
07.2014 - 12.2014
Sales Executive
Oberoi Realty
04.2013 - 07.2014
MBA - Marketing
Indian Education Society (IES) - Mumbai University
Bachelor of Management Studies (BMS) - Marketing
H.R College Of Commerce And Economics
H.S.C -
V.G. Vaze College
S.S.C
SES High School
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