RUCHI JAIN
Noida
Summary
Seasoned Category Marketing Head with 17 years of success in the fast-moving electrical goods industry. Proven expertise in end-to-end category ownership, driving P&L, market share, and top-line growth across domestic and international markets. Skilled in brand strategy, product lifecycle management, consumer-led innovation, and 360° marketing. Known for building strong brands, leading cross-functional teams, and delivering sustained business growth.
Overview
17
17
years of professional experience
Work History
DGM- Category Head | Modular Switch | EWA
Havells India Ltd.
Noida
03.2024 - Current
- Responsible for developing the category roadmap and strategy by aligning marketing plans with business goals, identifying growth opportunities, and defining GTM for new launches.
- Owning the category P&L, along with sales and product management of the modular switch category.
- Managing a product portfolio through market-driven innovation, lifecycle planning, and segment-specific strategies.
- Lead brand communication by defining USPs, messaging, and ensuring consistent brand visibility across ATL, BTL, and digital platforms.
- Drive consumer and market insights to shape product and design choices based on HNI aspirations, interior trends, and competition benchmarking.
- Plan channel and trade marketing by creating dealer engagement programs, sales tools, and targeted campaigns for different channels.
- Ensure cross-functional collaboration with R&D, CXD, Sales, marcom, Finance, and Supply Chain to drive effective execution and business outcomes.
DGM- Category Head | Electric Fans | Kitchen Appliances
Usha International Ltd.
Gurugram
08.2020 - 03.2024
- Led P&L, top-line growth, gross margin, and market share for electric fans and kitchen appliances.
- Defined category vision and strategy, driving the product lifecycle from ideation to launch.
- Championed consumer-led innovation and collaborated with cross-functional teams (R&D, NPD, sales, and supply chain).
- Developed competitive pricing and promotional schemes to drive profitability.
- Executed multi-year marketing strategies, combining digital, ATL, and BTL campaigns for impactful 360° visibility.
- Managed media buying, agency coordination, and the creation of marketing collaterals across channels.
- Delivered strong trade engagement and marketing ROI through efficient budget allocation and execution.
DGM- Marketing Head | Smart Home Appliances | Lighting | Electrical Accessories
Tuya Smart India Pvt. Ltd.
Gurugram
08.2019 - 04.2020
- Built and scaled an IoT-based smart product portfolio for the Indian market across multiple categories.
- Led revenue growth, market share, and P&L ownership for smart appliances and lighting.
- Integrated IoT features in products through partnerships with OEMs, retail chains, and institutional clients.
- Created go-to-market strategies, pricing, and robust training modules for stakeholders.
- Developed and implemented brand and marketing strategies focused on ROI and awareness.
- Managed ATL/BTL initiatives, and executed annual communication plans.
AGM- Category Manager | Beauty & Personal Grooming | Water Heater
Havells India Ltd.
Noida
07.2016 - 08.2019
- Launched and scaled the Beauty and Personal Grooming category to ₹50 Cr in revenue in 2 years.
- Owned complete P&L, portfolio strategy, and GTM execution for domestic and international markets.
- Led cross-functional development with R&D, packaging, design, and factory teams.
- Planned and executed 360° marketing campaigns across TV, print, digital, retail, and events.
- Managed export markets in Africa, SAARC, and the Middle East, with country-specific innovations and pricing.
- Elevated the Water Heater category to a market leader position by 2019 through product and brand leadership.
Deputy Manager- Business Development | Kitchen Appliances | Personal Grooming | Home Entertainment
Philips India Ltd.
Gurugram
06.2008 - 07.2016
- Managed distribution & dealer network for small appliances & grooming in Delhi NCR.
- Launched Philips Beauty & Grooming in cosmetic retail, establishing an FMCG-style channel.
- Drove visibility through impactful BTL activities, POSM, and local campaigns.
- Translated consumer insights into actionable retail and product strategies across multiple channels.
- Developed and executed new business verticals, including modern trade and e-commerce.
Education
PGP - Marketing + International Business
Indira School of Career Studies
Pune01.2008
Bachelor of Arts -
V.R.A.B College
Tikamgarh01.2005
Skills
- Business strategies and revenue growth
- Category management
- Product portfolio management
- Budgeting, P&L management
- New product development and launch
- Market research, consumer insight
- Marketing communication
- Brand management
- Campaign management: ATL, BTL, and digital
- GTM strategy and channel management
Languages
English, Hindi
Accomplishments
- Best SE Award (2009, 2011, 2015), Shot Gun Award (2011), Performance Plus, and Excellence in Distribution Awards (2012)
- Letter of appreciation for B2B market research initiative, 2009
- Launched 20+ product lines and 50+ products, generating over ₹500 Cr in cumulative revenue
- Secured top three players market positions for Usha in mixer grinders through focused 360° campaigns
- Achieved market leadership in Havells water heaters by 2019
- Established Havells Beauty and Personal Grooming category with ₹50 crore revenue in 2 years
- Pioneered the IoT smart product category for Tuya in India across key verticals
- Built a new FMCG channel for Philips Grooming in Delhi NCR with award-winning performance
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
DGM- Category Head | Modular Switch | EWA
Havells India Ltd.
03.2024 - Current
DGM- Category Head | Electric Fans | Kitchen Appliances
Usha International Ltd.
08.2020 - 03.2024
DGM- Marketing Head | Smart Home Appliances | Lighting | Electrical Accessories
Tuya Smart India Pvt. Ltd.
08.2019 - 04.2020
AGM- Category Manager | Beauty & Personal Grooming | Water Heater
Havells India Ltd.
07.2016 - 08.2019
Deputy Manager- Business Development | Kitchen Appliances | Personal Grooming | Home Entertainment
Philips India Ltd.
06.2008 - 07.2016
PGP - Marketing + International Business
Indira School of Career Studies
Bachelor of Arts -
V.R.A.B College
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