Ruchika Dubey
Gurugram
Summary
Max Erhman in his Poem Desiderata said " everyone has a story to tell" and marketer's like me took it seriously, from Pragatee's corporate gifting stories, Xperto's Student's first stories to busy founder's vacay stories I did it all. From news bytes, opinionated articles to video scripts and production I am quite a storyteller in disguise.
Overview
3
3
years of professional experience
Work History
Content Strategist
Xperto
06.2024 - 01.2025
- Conducted keyword research to guide content creation and optimize reach.
- Collaborated with influencers and other content creators to expand brand visibility.
- Planned, produced, and edited video projects to maximize engagement.
- Curated content for social media platforms.
- Managed multiple writing projects simultaneously to meet tight deadlines.
Marketing Executive
Pragatee International
Kolkata
06.2023 - 06.2024
- Established and maintained effective communications channels with stakeholders to ensure transparency and alignment on marketing initiatives.
- Generated leads through direct mailers or other outreach methods like cold calling or emails.
- Conducted market research to identify trends, customer needs, and competitive landscape.
Business Journalist Intern
Business World
04.2022 - 05.2022
- As a business journalist Intern, my role was to collect information from resources and articulate a business story from it
- I worked primarily for the FMCG, banking, and industry sectors.
Education
B.A. (H) - Media and Communications
Adamas University
03-2023
Skills
- Content writing
- Search engine optimization
- Content strategizing
- Influencer outreach
- Community engagement
- Video editing
- Social media management
- Video content creation
- Audience engagement
- Visual storytelling
- PR and Communication
Awards
- Clocked 1.5 Million LinkedIn Impressions in 2021-22
- Semrush Certified
- Hubspot Academy Certified
- Social Media Strategist recommended and awarded
Languages
- English, Full work Proficiency
- Hindi, Native Proficiency
- Bengali, Regional Proficiency
Timeline
Content Strategist
Xperto
06.2024 - 01.2025
Marketing Executive
Pragatee International
06.2023 - 06.2024
Business Journalist Intern
Business World
04.2022 - 05.2022
B.A. (H) - Media and Communications
Adamas University
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