Ruchita Dalvi
Virar
Summary
Data analytics consultant having ~9 years of experience in solving problems of businesses operating globally in diverse verticals i.e. e-commerce, finance, healthcare, travel & hotel vertical, etc., and helping them create opportunities through data-driven decision.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Manager
The Smart Cube
Mumbai
03.2022 - Current
- Leadership skills: Supervising a team of 7-8 employees and communicated effectively to prioritize tasks for each shift. Resolving issues swiftly by actively listening to concerns and working with the assistant manager to devise solutions.
- Project management: Building relationships with the client team to quickly understand requirements and business objectives. Advising client stakeholders their on key changes to jumpstart project pace and ensure timely completion.
- Digital analytics implementation for retail and other markets across the globe: Configured Adobe Launch and Google Tag Manager for website tracking utilizing data layer and CSS selectors. Worked across our global teams to drive effective problem and case resolution, collaborating to resolve highly complex technical challenges and escalations.
- Data analysis & insights: Analyzed the data, insights & commentary generation about the website performance, leveraging Adobe Analytics & Google Analytics. Performed anomaly detection by identifying data points, events, and/or observations that deviate from normal behavior and setting up alerts based on the business requirements.
- Reporting and presenting data in real-time: Dashboards built using various tools to help businesses make effective decisions. Created dynamic dashboards that can help businesses customize and look for in-depth insights.
- Personalized customer experience: Worked with the marketing team on personalized content using Adobe Target and Adobe Journey Optimizer to deliver rich and optimized experiences in real-time.
Team Lead
22Feet Tribal
Mumbai
09.2019 - 03.2022
- Development of the Analytics team, including recruitment to fill the vacancies, supervising induction program for new team members and driving training and development of technical skills within the team.
- Overall responsibility and accountability for the quality and timeliness of the project deliveries, resource management, technical support for team members, and communication of the progress to the senior leadership team.
- Managed day-to-day operations in the Analytics team alongside Lead Research Analysts, including prioritisation, project assignment, project pipeline, workload management, and risk management.
- Provided technical leadership and support to other team members through organized training sessions, ad hoc project advice and support on making technical decisions.
- Being accountable for the quality of the analytical deliveries and conducting and managing the quality assurance of the outputs produced by the Analytics team.
- Represented the Analytics team in various internal and external meetings to either present project work or provide analytical advice.
- Ensured knowledge and experience are shared within the team and the wider business.
Senior Analyst
Course5 Transformative Intelligence
Mumbai
08.2016 - 09.2019
- Managed digital analytics implementations for comprehensive data tracking.
- Developed and owned implementation documents. addressing both technical and business perspectives.
- Executed strategic tagging solutions in Google Tag Manager (GTM).
- Experienced with implementing advertising tools tags such as Google Ads, Facebook, etc.
- Conducted audits of existing tags, and created new tags, triggers, variables, and other elements.
- Hands-on experience in developing SDRs, and data layers, and implementing digital tagging strategies.
- E-commerce tag analysis and implementation experience, covering at least one full life cycle.
- Validated tags and ensure quality control using extensions.
Software Engineer
HCL Technologies Ltd
Hyderabad
06.2014 - 08.2016
- Involved in the design, coding, and testing phases of software development.
- Involved in writing client-side validations using jQuery and JavaScript and designing using CSS and CSS3.
- Involved in the development of various complex software requirements, troubleshooting of production issues, and application performance improvement initiatives.
- Hands-on experience with enterprise application design and programming.
- UI design experience with Win Forms.
- Exposure to Team Foundation Server: user stories, test cases, change requests, and task creations.
- Experienced in translating business requirements to technical specifications or designs; coding and maintaining application programs; performing, unit, integrated, and system testing.
Trainee
Housing Development Infrastructure Ltd, HDIL
Mumbai
07.2013 - 10.2013
- Involved in designing of tools for managing data of employees using Dot Net and SQL Database.
- Wrote maintainable and extensible code in team environment.
- Implemented designs, including experimentation and multiple iterations.
- Modified existing software to correct errors, upgrade interfaces, and improve performance.
- Stored, retrieved and manipulated data for close analysis of system capabilities.
Education
Bachelor of Engineering in IT -
Ramrao Adik Institute of Technology
01.2013
Science Education -
Higher Secondary School
01.2009
Maharashtra State Board -
Secondary School
05.2007
Skills
- Tool Management System Tools: Google Tag Manager, Adobe Launch, Dynamic Tag Manager, and Ensighten
- Reporting Tools: Google Analytics, Adobe Analytics, Webtrends, Plexure Analytics and Google Play Console
- Data Visualization Tools: Adobe Customer Journey Analytics, Adobe Workspace, Report Builder, Google Looker Studio, Excel, and Power BI
- Personalization Experience Tools: Adobe Target, Adobe Journey Optimizer and Google Optimize
- Session Replay Tools: Hotjar, ClickTale, and Microsoft Clarity
- Scripting Language: JavaScript, JQuery, HTML, and CSS
- Microsoft Software: Microsoft Word, PowerPoint, and Excel
Certification
- Adobe Certified Expert - Adobe Analytics Developer
- Google Analytics
Profile Link
https://www.linkedin.com/in/ruchitamhatre2908/
Timeline
Manager
The Smart Cube
03.2022 - Current
Team Lead
22Feet Tribal
09.2019 - 03.2022
Senior Analyst
Course5 Transformative Intelligence
08.2016 - 09.2019
Software Engineer
HCL Technologies Ltd
06.2014 - 08.2016
Trainee
Housing Development Infrastructure Ltd, HDIL
07.2013 - 10.2013
Bachelor of Engineering in IT -
Ramrao Adik Institute of Technology
Science Education -
Higher Secondary School
Maharashtra State Board -
Secondary School
- Adobe Certified Expert - Adobe Analytics Developer
- Google Analytics
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