Rudrakshi Arora
Senior Business Analyst
Patiala,PB
Summary
Versatile and solutions-driven analyst with over 2+ years of experience in improving business and operational processes by leveraging natural analytical abilities and a background in computer science. Meticulous and disciplined, with a gift for analyzing business requirements and delivery a quality product to the customer.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Sr. Business Analyst- Process/ Performance/ Growth
AblySoft Pvt Ltd
Mohali, Punjab
03.2021 - Current
- Liaise between business and technical personnel to ensure a mutual understanding of process and applications.
- Requirement Gathering and documenting the requirements in order to explain the workflow
- Planning the backlog for product develop and execution by agile methodology.
- Creating flow chats/ DFDs and wireframes.
- Ensure timely delivery of the set deliverables
- Evaluate risk related to project execution, testing processes, project communication and maintaining the ROI of the project
- Resource Management and allocation
- Gap analysis between different departments and filling the same by implementing new processes or streamlining the existing ones.
- Complete in-depth analysis of the business processes.
- Preparing monthly/ quarterly/ annual financial and process related organization level reports by using tools like Power BI and presenting the same to senior management with depth analysis and observations.
- Implementing an Account Management Process for the after delivery services/ client retention and trained the team members.
- Team Management & Mentoring: Managing the team of Process/ Performance/ Growth
- Oversaw daily operations to ensure high levels of productivity.
Sales and Marketing Analyst
AblySoft Pvt Ltd
Patiala, Punjab
06.2019 - 02.2021
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
- Delivered key metrics for sales, credit and warranties to drive success of business.
- Automated data reporting by implementing different tools like Hubspot and Hotjar.
- Gathered, organized and analyzed data, resolved discrepancies and modeled information.
- Advised business partners on how to best leverage reported information and drive actionable insights.
- Generated bar graphs, trend lines and pie charts to represent sales data.
- Drove adoption of new commercial resources through end user education, training and onboarding.
- Developed tools and processes to help improve operational efficiency and enhance sales team productivity.
- Increased market share by devising plans based on research findings and data.
- Produced scheduled and ad hoc reports and presenting the same to senior management.
- Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Tracked key metrics and developed spreadsheets and data models.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Collaborated with product development team to effectively modernize and update promotions.
- Client handling and requirement gathering.
- Documenting the requirements in the form of HRDs and FRDs
Education
Associate of Science - Information Technology
GGDSD College
Sector 32, Chandigarh 04.2017 - 04.2019
Associate of Science - Computer Science
DAV College
Sector 10 D, Chandigarh 04.2014 - 04.2017
Skills
Project Lifecycle Management
SDLC
Agile Methodology
Scrum Framework
Process and performance improvement
Operational processes performance knowledge
Business process mapping
Project Management
Ms- Excel
My SQL
Wireframing
Documentation
Accomplishments
Sales and Marketing Tool Development
- The tool was designed to automate the sales and marketing monthly/q quarterly/ annually reports. So as to optimize the manual efforts of the team.
- Planned and maintained backlog in order to start the execution.
- Documented the flow and the tables/ reports required.
- Integrated Hubspot CRM and Google Analytics to fetch the data in the tool.
- Used various excel functions to get the reports
- Conducted daily scrum meetings with the team inorder to achieve the goals within the stimulated timeline.
- Risk analysis at every step of the project.
- Weekly report were prepared and shared with management
- UAT performed for the tool and delivered the end product to the team and the management.
- This tool has saved 40% of the occupancy of the team which was earlier spent in the manual report preparation and data cleaning.
Timeline
Sr. Business Analyst- Process/ Performance/ Growth
AblySoft Pvt Ltd
03.2021 - Current
Sales and Marketing Analyst
AblySoft Pvt Ltd
06.2019 - 02.2021
Associate of Science - Information Technology
GGDSD College
04.2017 - 04.2019
Associate of Science - Computer Science
DAV College
04.2014 - 04.2017