Rupa Ghosh
Kolkata, India | Available for Immediate Joining
Summary
Results-driven Data and Business Analyst with 4+ years of experience delivering business intelligence and advanced analytics solutions in both the UK and India. Skilled in analysing complex datasets, developing interactive dashboards, and translating data insights into strategic recommendations that drive business growth. Strong expertise in Power BI, Python, SQL, Excel, and ETL workflows, with hands-on experience in marketing analytics, performance reporting, and stakeholder engagement. Holds an MSc in Data Science and Artificial Intelligence and brings a strong combination of technical expertise and business understanding to solve complex analytical problems.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Business Analyst
Edinburgh Leisure
Edinburgh, Scotland
02.2025 - 02.2026
- Achieved strategic decision-making support through effective data analysis methodologies.
- Generated insightful reports with Power BI and Excel, yielding valuable insights.
- Enhanced membership and revenue through targeted, data-driven recommendations.
- Optimised ETL workflows, significantly reducing data processing time.
- Streamlined resource distribution via administration of TechnologyOne platform.
- Identified trends and opportunities for business improvements through analysis of complex datasets.
- Developed visualisation tools including dashboards and reports to facilitate data interpretation for non-technical stakeholders.
Data Analyst
Royal National Lifeboat Institution (RNLI)
Bournemouth, England
05.2024 - 12.2024
- Monitor, analyse, interpret, and report performance KPIs across all touch points in the supporter journey, including campaigns and digital activity.
- Make recommendations based on data analysis findings and interpretations to help develop supporter journeys, marketing activity, and digital strategy, working cooperatively with other internal and external teams.
- Create process models, specifications, diagrams, and charts to provide direction to developers and/or the project team, and develop prototypes of interfaces, capture/define business rules, and new or revised processes based on the user requirements.
- Using data analysis tools, e.g. Power BI, Faststats, Alteryx, SPSS, and Agile project management tool (Jira).
Data Science Intern
CodeClause
Remote
11.2023 - 12.2023
- Applied Python programming to analyse datasets, leveraging libraries such as Pandas and NumPy for thorough data interpretation.
Data Analyst Intern
MeriSKILL
Remote
09.2023 - 10.2023
- Presented and submitted reports with data, producing summaries, and flow charts to enhance presentations. Used Power BI to collate and evaluate project data, presenting findings to key stakeholders.
- Analysed and presented data extracted from databases using SQL, Excel, and Power Automate.
Data Generation Specialist
221 B Baker ST
Kolkata, India
03.2022 - 05.2022
- Performed data cleaning and transformation to ensure data quality and accessibility. Collaborated with cross-functional teams to identify and address data-related challenges.
- Responsible for the collection of market data and consumer intelligence from an array of diverse sources.
- Fetched B2B buyers for our clients in different markets that are best suited to their respective products or services. Clients: Tangocode's Chassis, Tangocode's Custom Marketing Automation Solutions.
Information Analyst, level III
IBC Consultants Pvt Ltd
Kolkata
03.2019 - 12.2021
- Created clear and concise reports using Excel and data visualisation tools to communicate data insights for tax, financial operations.
- Provided a centralised pool of business researchers that firms can tap into on a need basis for a diverse range of research requirements, including competitive intelligence, industry research, consumer research, market analysis, company profiling, list building, fact-finding, and many more.
Treasurer,
The Green Corner
Kolkata
10.2017 - 02.2019
- Reported on financial situation to guide decision-making and budget formulation.
- Managed accounts payable and receivables, raising invoices, reconciling accounts and processing cash transactions.
Research Intern,
Society For Socio Economic Studies and Services (SSESS)
Kolkata
08.2017 - 08.2017
- NITI Aayog study on Status on Women in Science among Select Institutions in India: Policy Implications’’ conducted by the Society for Socio-Economic Studies and Services (SSESS).
- I gathered, arranged, and corrected research data to create representative graphs and charts, highlighting results for presentations.
Education
MSC Data Science and Artificial Intelligence -
Bournemouth University
Bournemouth, United Kingdom01-2023
Master of Science - Economics -
Kalyani University
Kalyani, India01-2017
Bachelor of Science - Economics -
West Bengal State University
Kolkata, India01-2015
- https://www.linkedin.com/in/rupa-halder/
Accomplishments
- Programming & Data Analysis
Python (Pandas, NumPy, Scikit-learn), SQL - Business Intelligence & Visualization
Power BI, Tableau, KPI Reporting, Dashboard Development, Advanced Excel (Pivot Tables, VLOOKUP, Power Query) - Data Processing & ETL
Data Cleaning, Data Transformation, ETL Workflows, Data Validation - Machine Learning & Predictive Analytics
Predictive Modelling, Classification Algorithms, Deep Learning Basics - Cloud & Data Platforms
Microsoft Azure (Fundamentals) - Tools & Project Management
Alteryx, FastStats, Agile, Jira - Professional Skills
Stakeholder Communication, Problem Solving, Cross-Functional Collaboration, Analytical Thinking
Certification
- Tableau 2020 A-Z: Hands-On Tableau Training for Data Science, 2021, Udemy
Data visualizations, Transforming Raw Data into Strategic Insights including reporting and presenting.
- Business Analytics, IVY Professional School
Advanced Microsoft Excel (VLookUp), PowerPoint, R Programming, SQL, and Business Data Analytics
- Alteryx - Essentials Certification Webinar, IVY Professional School
Projects
Brain Tumour Detection Using Deep Learning
Application : Deep Learning Algorithms
- Developed a convolutional neural network (CNN) model to classify MRI images and detect brain tumours.
Liver Disease Prediction Among Indian Patients
Application :Machine Learning Algorithms
- Built machine learning models, including Random Forest, logistic regression, decision trees and Support Vector Machine and then compared their accuracy to predict liver disease risk.
Bank Marketing Dataset
Application :R (Decision Tree)
- Developed and trained a predictive model using machine learning algorithms to forecast client subscription to term deposits, achieving an accuracy rate of 85% and enabling targeted marketing campaigns for improved conversion rates.
The Quality Dataset
Application :R (Logistic Regression)
- Developed a classification model using logistic regression to identify patients receiving low-quality healthcare services. Evaluated model performance using a confusion matrix to support improvements in healthcare service delivery.
Timeline
Business Analyst
Edinburgh Leisure
02.2025 - 02.2026
Data Analyst
Royal National Lifeboat Institution (RNLI)
05.2024 - 12.2024
Data Science Intern
CodeClause
11.2023 - 12.2023
Data Analyst Intern
MeriSKILL
09.2023 - 10.2023
Data Generation Specialist
221 B Baker ST
03.2022 - 05.2022
Information Analyst, level III
IBC Consultants Pvt Ltd
03.2019 - 12.2021
Treasurer,
The Green Corner
10.2017 - 02.2019
Research Intern,
Society For Socio Economic Studies and Services (SSESS)
08.2017 - 08.2017
MSC Data Science and Artificial Intelligence -
Bournemouth University
Master of Science - Economics -
Kalyani University
Bachelor of Science - Economics -
West Bengal State University