RUTUJ SAGANE
Bangalore
Summary
Experienced professional with a dual degree in Mechanical Engineering and Economics from BITS Pilani. Brings extensive expertise in driving growth initiatives and managing strategic projects at Flipkart. Demonstrates a proven track record in scaling operations, formulating competitive pricing strategies, and launching innovative products.
Overview
5
5
years of professional experience
Work History
SENIOR MANAGER
FLIPKART
01.2024 - Current
- Leading Flipkart Minutes for Beauty, FMCG & General merchandise (BGM) categories. Taking the initiative from concept to execution (0 to 1) by defining strategy, building processes, and driving seamless implementation.
- Scaled BGM selection to 7k SKUs, from concept to execution in Flipkart Minutes. Driving growth initiatives, propelling BGM Minutes to a remarkable 50 crore GMV MRR milestone in just 6 months.
- Devised pricing strategies to combat hyperlocal players like Blinkit, Zepto, and Instamart to ensure FK's price advantage.
- Identified under-indexed verticals on Flipkart National and worked upon solving gaps by improving Customer Value Proposition(CVP) - Selection, Price, Speed & Visibility to deliver 40% growth in just one quarter
GROWTH MANAGER
FLIPKART
07.2022 - 01.2024
- Ideated and launched milestone reward based product - 'Streaks' to nudge customer for repeat transactions, resulting in a 4% Q4 vs Q2 3M TPC (Transaction Per Customer) growth for Consumables
- Collaborated with the Pricing Automation team to enhance model responsiveness to top-line and bottom-line performance. Developed comprehensive Business Requirement Documents (BRDs) with clear prioritization to guide product development.
- Launched Skin Analyzer product, leading to a 21% increase in conversion on products enabled with Skin Analyser. Achieved 25k hits within the first evening of launch in Glam up 23'
- Implemented Reseller Fee construct for High Confidence Resellers, improving bottom-line by 30bps.
ASSISTANT MANAGER
FLIPKART
07.2021 - 07.2022
- Successfully Ideated and launched Campaigns for Babycare category with RPC> 8 - Savings Pass, Browsers, Lapsers, Add to Cart (ATC), Returns campaign
- Babycare's new customer (OON) number moved from 22% in Q1 to 30% in Q3, even before the festive period.
- Launched Sunshine Box campaign with 1000+ Mom influencers, 20+ Mom communities to generate 70Lacs+ impressions
- Delivered 40% YoY growth in BBD'21
ASSOCIATE BUSINESS ANALYST
FLIPKART
07.2020 - 07.2021
- Managed Pricing for Babycare and delivering YoY GMV growth 58% with CM achievement of -7.3% against plan of -7.6%
- Key part of the discussion to bring boom-line goodness in brands like Huggies from by 700bps
- Day on Day managed the Customer Funnel and devised strategies to improve conversion by 10% for Babycare
Education
B.E. - MECHANICAL ENGINEERING (HONS.)
BITS Pilani
06.2020
MSC. - ECONOMICS (HONS.)
BITS Pilani
06.2020
Timeline
SENIOR MANAGER
FLIPKART
01.2024 - Current
GROWTH MANAGER
FLIPKART
07.2022 - 01.2024
ASSISTANT MANAGER
FLIPKART
07.2021 - 07.2022
ASSOCIATE BUSINESS ANALYST
FLIPKART
07.2020 - 07.2021
MSC. - ECONOMICS (HONS.)
BITS Pilani
B.E. - MECHANICAL ENGINEERING (HONS.)
BITS Pilani
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