SAGAR R WANKHEDE

Responsibilities

Primary & secondary sale plan & achievement, stock management with forecasting as per organisation norms.

• Deliver key financial targets (NSV, GP, GTN, P&L, ROI).
• Working on strong tracks for volume growth & weak tracks to build brand image & generate growth.
• Develop effective long-term relationships with internal & external key stake holders, customers and distributors
• Development of team through motivation, counseling, skills development.
• Identified new business opportunities within the region through networking activities.
• Establish the process of monitoring the performance of individual and team by proper reporting involving sales reports, cyclical sales meetings etc. and individual growth plans.
• Plan & execute consumer centric activities – focus on generating trials and increase penetration of products.
• Delivering improved premium mix.
• Optimize promotional plans through the year with implementation of the ROI strategy and goals.
• Relentlessly drive a pay for performance-based approach with Key Customers.

Responsibilities

• Implementing the pre/post launch sales promotional activities for the brand and market development.
• NRM planning by outlet wise and brand wise.
• Achieving Primary, secondary & NSV targets with brand wise and segment wise.
• Market Data analysis and planning accordingly on that basis for share growth.
• Brand wise and segment wise sales and Marketing activity Planning.
• Availability of all brands and MSL as per Outlets Category.
• Supervise all marketing activities.
• All Distributors Claims check and submit in given timeline.

• Establishment of new product in strong beer industry and making strong presence in the market.
• Setting a target for Primary & Secondary Sales with phasing wise forecasting.
• Workings in retail segment to ensure the availability and visibility of products at each shelf.
• Maintaining adequate stock Managing freshness of stock in retail outlet.
• Maintaining company owned Visi-cooler purity at outlets.
• Managing distributor and his routine operations, Supervising, leading, training and motivating distributor workforce - Sales Force, Technical Teams, Office team.
• Regular interaction with key customers across all channels and sales analysis for expected growths.
• Introduction of new schemes with products & relevant customers.
• Planning and Executing Marketing Promotions and Events.