SAHANA R
Account Executive
Bengaluru
Summary
Results-driven Account Executive with 4.9 years of experience in enterprise B2B SaaS sales and consultative selling within the EdTech sector. Proven ability to manage end-to-end sales cycles—from lead generation and product demonstrations to multi-stakeholder engagement and deal closure—with institutions across India. Strong expertise in pipeline management, strategic negotiations, pricing discussions, and objection handling to consistently drive revenue growth and shorten sales cycles. Certified in Introduction to Negotiation (Coursera, Yale University), bringing a structured and value-based approach to closing complex deals.
Overview
5
5
years of professional experience
1
1
Certification
4
4
Languages
Work History
Senior Sales Associate
HOOPSTR (formerly Vaave)
04.2023 - Current
- Own and manage the complete sales cycle for educational institutions, from lead qualification to closure.
- Deliver tailored product demonstrations aligning alumni engagement solutions with institutional goals.
- Consistently exceed sales targets through strategic account management and proactive follow-ups.
- Handle complex objections around pricing, ROI, and implementation to accelerate deal closures.
- Build relationships with senior stakeholders including principals, IT heads, and management teams.
- Mentor junior team members and collaborate cross-functionally with marketing and product teams.
Business Development Executive
HOOPSTR (formerly Vaave)
07.2021 - 03.2023
- Generated and qualified leads across India through outbound efforts and LinkedIn research.
- Conducted discovery calls to identify institutional challenges and position solutions effectively.
- Built and maintained a strong sales pipeline with consistent follow-ups and stakeholder engagement.
- Supported negotiations and commercial discussions contributing to successful deal closures.
- Maintained CRM hygiene and supported forecasting through detailed reporting.
Business Development Intern
Exposys Data Labs
05.2021 - 06.2021
- Conducted cold outreach and introduced clients to company offerings.
- Assisted in identifying new business opportunities and maintaining prospect databases.
Education
Bachelor of Engineering - Information Science & Engineering
Vemana Institute of Technology
Bengaluru01-2021
Skills
Enterprise Sales
Consultative Selling
Product Demonstrations
Lead Generation
Account Management
Stakeholder Management
Negotiation
CRM & Pipeline Management
Objection Handling
Pricing Strategy
Business Development
Relationship Management
Certification
Introduction to Negotiation – Coursera (Yale University)
TOOLS & TECHNOLOGIES
- CRM Tools
- LinkedIn Prospecting
- Microsoft Excel
- PowerPoint
- Google Slides
- MS Office Suite
Timeline
Senior Sales Associate
HOOPSTR (formerly Vaave)
04.2023 - Current
Business Development Executive
HOOPSTR (formerly Vaave)
07.2021 - 03.2023
Business Development Intern
Exposys Data Labs
05.2021 - 06.2021
Bachelor of Engineering - Information Science & Engineering
Vemana Institute of Technology