Sahil Chhatwal

Key responsibilities: -

• To achieve overall sales and contribution targets, Prepare sales plan for the BU to drive flawless execution of sales, merchandising & trade marketing programs and activities through sales teams Drive organization strategic business agenda.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
• Ensure timely listing of new products with CSD.
• Execute sales operations & build a highly capable & competent sales team.
• Achieve sales & collection targets
• Monitor outstanding & Inventory on regular basis to ensure that working capital deployed is within norms.

Forecasting & Planning

• Plan & implement strategies to gain market share in CSD canteens.
• To prepare sales & procurement plan for CSD business.
• Focus on weak canteens/ depots and make strategies to gain share.
• To prepare plan for Marketing, Collections in CPC (Central police canteens) business.

Sales Administration

• To monitor performance of SKUs & take corrective actions for improvement.
• To negotiate & finalize discounts & prices with BU and CSD HO.
• Regular visits to CSD depots, RM offices and canteens to bridge and gap in services rendered
• To ensure price revisions & new product introductions for better profitability.

People Management

• To motivate and guide team to ensure best output from them.
• To provide feedback to team from time to time about their performance, areas of strength and improvement.
• Competitor Analysis
• Analyze the internal & Competitors data in order to keep pace being proactive.

Branding & Promotion

• - Build the Brand in canteens & coordinate with the Marketing team for promotional requirements.
• Monitor supply chain activities and take corrective
• Built lasting relationships with clients through outstanding customer service interactions
• Expanded market share 7 % by increasing sales to CSD / CPC Canteens

• After Completion of PGDM Marketing joined As Trainee Area Sales Executive in April 2016 was confirmed as Area Sales Executive in 2017 . Was promoted to Assistant Manager 2020 and Elevated to Area Sales Manager in 2022.
• Food Services Division- HORECA, Army, , Navy & CSD-CPC -Established Strong Relationships with Major Key Decision makers To Increase Sale in Designated Portfolio of Defense Accounts
• Key account management, annual contracts, sales planning & forecasting, channel management, distributor planning & mapping, quotations, negotiations, costing, stock planning, sales training, distributor claims settlement, payments tracking, sales report, product development, achieving sales target, trading commodity, Vendor management, pre-tender meetings, bidding & tender finalization, pricing of annual contracts, costing, account reconciliation, sales planning, operations & supply chain management, product management, competition analysis, demand planning, inventory management, liaison with government departments & officers, registrations with government organization