Summary
Overview
Work History
Education
Skills
Certification
Languages
Tools
Timeline
Generic
Sahil Arora

Sahil Arora

Vadodara

Summary

Computer Engineer turned into an Integrated Certified Media Planner / Buyer with over 4+ years of rich experience in working with some well reputed accounts spanning across the industries like E-Commerce, Real Estate, Eyewear, Fashion & Beauty, Furniture, Online Learning and Music.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Team Lead - Ad Operations

Black Coffee Media
Vadodara
02.2021 - Current
  • Supervised the Ad Operations team, overseeing their performance and ensuring the successful execution of advertising operations tasks or projects.
  • Led and executed performance marketing projects for diverse clientele, spanning across industries such as E-commerce, Real Estate, Pet Care, and Jewelry.
  • Served as a Client Success Executive, functioning as the primary interface between clients and the organization.
  • Focused on understanding client objectives and played a key role in the strategic planning and execution of performance marketing strategies, specializing in Meta and Google ads.

Manager - Business

Lodestar Media - IPG Mediabrands
Mumbai
09.2021 - 02.2022
  • Media Strategy and Planning (Traditional Media) for Spotify.
  • Understanding and Working closely on achieving Business KPIs - Organic Installs & Paid Subscriptions.
  • Worked as a client interface.

Senior Executive

Starcom Media - Publicis Groupe
Mumbai
04.2019 - 08.2021
  • Media Strategy and Planning for Godrej & Boyce, Nykaa, Zivame, Lenskart, Radio Mirchi and Udemy.
  • Implementation of several marketing campaigns on various media for the mentioned clients.
  • Interaction with Clients and Media broadcasters on a daily basis, Understanding client's data needs and servicing upon them.

Education

MBA - Communication Management

Symbiosis International University
Bangalore
04-2019

Bachelor of Engineering - Computer Science

Savitribai Phule Pune University
Pune
03-2017

Skills

  • Performance Marketing
  • Strategic Media Planning
  • Media Buying
  • Client Management

Certification

  • Meta Certified Media Buying Professional
  • Meta Certified Media Planning Professional
  • Amazon Sponsored Ads
  • Google Ads (Search, Video, Display)

Languages

Hindi
First Language
English
Intermediate (B1)
B1
Gujarati
Intermediate (B1)
B1
Spanish
Elementary (A2)
A2

Tools

  • Meta Ads Manager
  • Google Ads
  • Google Analtyics
  • Looker Studio
  • Shopify
  • IRS/BARC/TGI/RAM/Comscore

Timeline

Manager - Business

Lodestar Media - IPG Mediabrands
09.2021 - 02.2022

Team Lead - Ad Operations

Black Coffee Media
02.2021 - Current

Senior Executive

Starcom Media - Publicis Groupe
04.2019 - 08.2021

MBA - Communication Management

Symbiosis International University

Bachelor of Engineering - Computer Science

Savitribai Phule Pune University

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Sahil Arora