Summary
Overview
Work History
Education
Skills
Software
Certification
Accomplishments
Hobbies
Timeline
Generic
Sai  Divya

Sai Divya

Marketing & Business Analyst
Chennai

Summary

Experienced professional with 9 years in customer relationship management, marketing, business analysis, and product management. Adept at project & stakeholder management, business process improvement, and customer lifecycle optimization.

Overview

12
12
years of professional experience
1
1
Certification
3
3
Languages

Work History

Business & Marketing Analyst

Zoho Corporation
07.2021 - 03.2025
  • Led multi-platform campaigns for Zoho across MEA, India, and the USA, increasing high-quality leads by 38%.
  • Developed GTM strategies for Zoho's global startup program, driving 21% product adoption growth in 15+ countries.
  • Hands-on with ZohoCRM, Marketing Automation, Backstage, PageSense, Sites, Mail, and WorkDrive — streamlined lead management and reduced sales cycle by 18%.
  • Collaborated across regions to host 55+ webinars, events, and workshops, boosting user engagement by 40%.
  • Managed social channels using Zoho Social and leveraged Zoho Analytics to improve campaign ROI by 28%.
  • Produced customer testimonial videos and served as Privileged Identity Management (PIM), ensuring audit and compliance readiness.

Product Expert

Zoho Corporation
03.2018 - 06.2019
  • Specialized in MarTech and Event Management solutions, offering solutions on Zoho CRM, Marketing Automation, Pagesense.
  • Delivered interactive product training, improving onboarding speed by 20%.
  • Identified customer trends using Zoho Analytics, contributing to a 15% increase in product adoption.
  • Established feedback loops, leading to a 20% boost in feature utilization.
  • Collaborated with cross functional teams to align product engineering, marketing, and support, enhancing client satisfaction to 97%.
  • Conducted bug testing and analyzed feedback to inform product improvements.

Technical Associate

Concentrix - Symantec
09.2017 - 03.2018

Evaluated emerging technologies to identify security risks and recommended effective solutions to mitigate potential threats for Symantec users. Managed incident responses during critical events, ensuring business continuity by identifying risks and implementing reliable backup strategies.

Senior Technical Associate

Sutherland - AT&T
05.2013 - 06.2016
  • Evaluated and integrated new workflows into existing systems to improve efficiency. Worked on a pilot hybrid service-sales model to balance tech support with revenue growth.
  • Handled complex technical (T3 & T4) issues for US-based hybrid sales customers, delivering personalized solutions that exceeded sales targets by 30%.
  • Mentored support teams as acting lead and created streamlined documentation, reducing resolution time by 22%.
  • Provided technical training and performance feedback, helping team members improve accuracy and confidence in handling complex issues.
  • Championed exceptional customer service, achieving a 96% customer satisfaction rating.

Education

Bachelor of Engineering - Computer Science

PB College of Engineering
04.2001 -

Skills

Project & Stakeholder Management

Software

Zoho suite of applications,

Salesforce CRM, Google Workspace,

Hub Spot, MS Office Suite,

My SQL, Mix Panel, Asana,

Balsamiq, Whimsical, Confluence,

Jira, Salesforce CRM, Canva

Certification

Nextleap - Product Manager Fellowship

Accomplishments

2021 | Active Member, Bhumi (NGO) - Organized workshops and events for underprivileged students. 2015 | Co‑Founder, Aura (NGO) - Delivered career counseling programs for students.

Hobbies

Cycling, Reading books, Trekking, Yoga & Meditation.

Timeline

Business & Marketing Analyst

Zoho Corporation
07.2021 - 03.2025

Product Expert

Zoho Corporation
03.2018 - 06.2019

Technical Associate

Concentrix - Symantec
09.2017 - 03.2018

Senior Technical Associate

Sutherland - AT&T
05.2013 - 06.2016

Bachelor of Engineering - Computer Science

PB College of Engineering
04.2001 -
Sai DivyaMarketing & Business Analyst