Sai Ganesh

• Led the monetization team for South India market for CereOne’s platforms: WeTransfer, YahooDSP, FreeWheel, Native, Rich-media & Content
• Conceptualized and implemented strategies for region’s optimized market coverage & positioning
• Leadership responsibilities like Hiring, Training & Helping the sales team in excelling in the complete sales process
• Played a pivotal role in opening conversations with leadership teams of Clients and Agencies across South India region
• Succeeded in new business development, key account management & agency partnerships which resulted in ~25% growth in QoQ

• Led the Snapchat India monetization team for the South India market, driving a 20% YoY growth in ad revenue
• Achieved over $10M in ad sales by securing long-term partnerships
• Built and nurtured client relationships, closing major deals with top-tier agencies and brands
• Developed market penetration strategies for new verticals, resulting in successful campaigns in the CPG, Beauty & Gaming sectors
• Managed team training and performance, ensuring continuous learning and achievement of KPIs
• Forecasted quarterly growth, strategically planning sales pipelines and leading competitive market analysis

Led the TikTok, Helo India BFSI Key Accounts monetization team for the South India market

• Achieved over $5M in ad sales within 3 months by securing long-term partnerships with top BFSI clients for TikTok and Helo platforms
• Facilitating higher campaign conversion rates.
• Exceeded bi-monthly sales targets by 60%, maintaining a healthy growth in revenue pipeline
• Played a pivotal role in ByteDance’s expansion into the Southeast Asia market, collaborating with key fintech brands and setting up monetization teams in these countries

• Led the Outbrain India monetization team for the South India market
• Grew revenue by 200% YoY in native advertising for South India by securing top-tier key accounts
• Engaged clients in strategic discussions on the advantages of native advertising, leading to long-term partnerships
• Enhanced brand visibility by partnering with key media agencies
• [Outbrain India]

• Led the B2B Content Solutions Sales for IT giants in India
• Met CMO’s of IT/ITES fortune 500 companies across India and showcased B2B content solutions
• Participated in several content workshops and networking events executed by IMAI
• Built revenue pipeline for the newly launched B2B content solutions department

• Led the Ad Sales monetization team for South India Market
• Delivered consistent 150% YoY growth in ad sales across multiple properties, including Naukri.com, Jeevansaathi.com, Shiksha.com and 99acres.com
• Developed and executed ad strategies that resulted in a 400% growth in the education vertical(e-learning)
• Established strong relationships with digital media agencies, improving campaign acquisition processes

• Was part of the Event Sponsorship team for Bangalore Market
• Succeeded in managing and executing key events for the company like Startup City, Franchise City & Digital Gadget Show
• Undertook online ad space selling for startup founders to showcase their portfolio’s to the VC’s
• Led of the bi-monthly US Magazine sponsorship team for CIOreview.com generating $8M in sponsorships in my tenure