Sai Prasanth Chilekampalli

• Achieved overall Revenue(September 2020 to December 2020) of 40.59Cr against a target of 40 Cr (101.4% achievement)
• Handled the onboarding of 4 new clients onto the Ads platform which drove a revenue of ~1Cr
• Consumption rate stands at 99.5%(against a target of 95%) and the quality of execution stands at 90.5%(against a target of 90%)
• As of December 2020, successfully restricted the 45 day payment due bucket value at 7% value against a target of 30%
• Achieved 87% of collection for Q4 2020 against a target of 70% with 100% end of month invoicing readiness
• Onboarded 96% of the clients onto the BSS platform (Brand Self Serve Search platform) by Dec 2020
• In Dec 2020, lead the Supercoins discussion, a new ad construct/offering, with top 20%(spenders) of my clients and affected 35 lakhs investment
• Facilitated the DSP onboarding session to top 50% of clients(spenders) and affected 1.2Cr investment

Business Management

• Leading account management team for the 'Non-Endemic' business in the US market. Managing 250+ advertisers with annual revenue of $300MM+ across sponsored ads and display ads
• Manage a team of 15 Campaign delivery and performance managers
• Liaison with a team of 30 account managers, 5 M1s and M2s catering to account/campaign management and optimization needs of top and long tail advertisers in the US market
• Established the delivery and revenue risk mitigation goals for the WW teams and established mechanisms to mitigate $200MM+ revenue risk across WW advertisers in FY'23 and FY'24
• Partnered with the Account Management teams in launching the optimization support for the US mid-market (video focus ads team). Created launch mechanisms for audience insights, optimizing the video ads and retaining the advertisers, leading to 54 advertiser launches and retentions on video ads in FY'23
• Created relaunch pitches and mechanisms for the Automotive, restaurants and retailer advertisers in the US locale. Implemented the mechanism and pitches with the teams and assisted the account management teams with an up sell of $15MM+ in FY'23 and FY'24

People Management

• Progression – Promoted 2 account specialists to the account manager role and 2 tenured advertising account managers to senior Account manager role within a span of 2 years
• YTD Job satisfaction and manager satisfaction score of 4+ in FY'24
• Helped in recruiting 15 L4 employees to the AST organization in FY'23 and FY'24

Project Management

• Partnered with the product team in creating the logic for automated optimization recommendations for the managed DVA campaigns/orders. Alongside, helped create the priority score for the recommendations.
• Helped achieve the FY'22 VP goal of action rate to improve the adoption of the aforementioned automated recommendations leading to 100% adoption of the automated recommendations thus driving an efficiency gain of over 25%
• Created the Director goal for budget utilization and revenue risk mitigation for the FY'23. Created dashboards and mechanisms to help mitigate $100MM+ in FY'23
• Identified the inventory issue for the Fire product orders and helped create mechanism to mitigate $15MM revenue risk on Fire orders in FY'24
• Created the optimization SOP for Twitch direct orders and the pitch decks for the digital signage ad product
• Liaisoning with the WW Prime Video Ads product, sales and account management teams (Tiger Team) to help mitigate the inventory issues of the prime video ad products

• Managing a team of 12 associates in the US market place
• Helped improve the through put of the team by ~10% (H1 2019 to H2 2019) and the quality by ~6% (H1 2019 to H2 2019)
• Promoted one associate from L2 to L3 and another associate from L3 to L4 in 2020 Talent Review
• Identified functional areas of improvement for one of the direct reports and helped him through his developmental plan in Q3 2019
• Monitored performance and conducted weekly 1:1s for providing feedbacks
• Conducted 40+ interviews for account specialists and account managers
• Hired 6 account specialists and 2 account managers

• Optimized Amazon Sponsored Ads performance of the US and the UK advertisers with an aim of either driving sales & brand awareness or reducing the cost of advertising
• In 2018, as a part of a proactive optimization pilot, managed Amazon Sponsored Ads campaigns of 72 UK softline advertiser accounts
• Up sold 15 advertisers on the new Ad product - sponsored Brands - in 4 weeks and affected a 85% increase in the aforementioned advertisers overall budgets
• Improved the implementation rate of the Sponsored Ads optimization recommendations of these UK softline advertisers by 500 bps (52% to 57%) through consistent and clear advertiser correspondence and data driven recommendations
• Conceptualized and implemented a new standard process for optimizing and creating new campaigns for the NA and EU5(UK,DE,FR,IT & ES) advertisers during BFCM 2018 event
• This process was used to optimize 2235 advertisers over 2 months
• These accounts drove an indirect revenue of $1.12M and generated $9.74M in sales
• Conceptualized a prioritization model using the marketing science signals and account performance metrics to proactively prioritize the accounts for optimization
• Helped create a work flow and a process to identify the optimization opportunities in such identified accounts
• Conceived and implemented a process to reactivate and relaunch the inactive advertisers in the US market place
• With a run time of 3 months, 25 advertisers were reactivated/launched on the Amazon sponsored Ads and the relaunched advertisers drove $0.2M(approx.) in ad spend - With a return on investment of $4
• Created a standard operating procedure of optimization, client communication and sales pitches accommodating the inventory levels, revenue levels and client sensibilities in response to the effects of pandemic on the online business
• Created a workflow process for the optimization teams to create the Sponsored Brands campaigns for the advertisers (Prioritization - Campaign creation - Pitching the campaigns - Reporting mechanism)

• Conceptualized a Transition specific cognitive search solution to optimize the RFP response time & quality to the client
• Reduced the client's effort to monitor the quality of knowledge transfer
• Worked in liaison with Cross Functional team of Solution Leads, product developers & Business Leads to develop SOPs for the solution
• Rolled out the solution and trained a team of 60 on the tool
• Constructed and delivered a new revenue stream to the T&T team using the conceptualized solution
• Created the Transition Audit plans to gather data on the execution of the proposed solutions
• Analysed & Leveraged the audit data using Watson Analytics to investigate the deviations in the execution projects to create corrective measures to the pain areas during transition execution
• Achieved an improvement in mitigating the risks of transition for the client
• Formulated the Transition plans- Application & Service, for 20 opportunities with a least deal value of $2Mn
• Responsible for developing the pricing of Transition, devising the staffing plan of support team, strategizing the rebadging and defining the service & operational processes for clients to improve their IT management
• Responsible for managing all in scope transition executions through to completion - forming the governance, managing the support team etc

• Analyzed the circuit behavior of the Transmission Control Unit of the car at extreme conditions using the MathCad tool
• Managed an analysis team of 5 to deliver the circuit analysis solution to the customer which reduced the customer effort of analyzing and creating requirement adherence reports by almost 10 hours a week
• Coordinated and organized weekly meetings with the customer teams and counterpart teams to review and improve the circuit design based on the requirement analysis and inputs from the analysis team
• Maintained and supervised the basic working of the module & its implementation and testing in customer projects