Hi, I’m
Saikat Chakraborty
National Sales Head Credit Card (LG Vertical)
Mumbai
Summary
With over 20 years of experience in the banking and financial services industry, am a seasoned leader in the payments domain, with expertise in alternative channels, relationship management, and multi-business strategy. Currently, am the National Head and Senior Vice President of the LG Business Vertical at SBI Card, India's second-largest credit card issuer.
In this role, provide strategic direction and influence a complex web of external stakeholders to achieve the intended impact in new accounts acquisition, P&L management, and business planning. Also own the governance, vertical structure, and capability building of the organization, and deploy state-of-the-art technology to enhance the competitiveness of the business. Have a successful track record of building businesses from scratch and taking them to meaningful scale, creating clear and compelling business plans, and building and managing high-caliber teams to drive outcomes. Am passionate about driving the vision of sustainable and profitable business growth, using data to monitor and guide business decisions, and delivering value to customers and stakeholders.
Overview
26
years of professional experience
3
years of post-secondary education
Work History
SBI CardMumbai
National Head (LG Vertical)
10.2022 - Current
Job overview
- Providing strategic direction in influencing complex web of external stakeholders to achieve intended impact in new account acquisition.
- Secure alignment of Senior Management with vision and strategy and formulate specific business plans.
- Ownership on governance, vertical structure and capability building.
- Formulating forward looking policies and improving processes for effective delivery
- Deployment of state-of-the-art technology for competitiveness of organization
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Achieved established KPI for company, national team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support and customer engagement strategies
SBI Card
Senior Vice President & Regional Director
02.2020 - 10.2022
Job overview
- Complete ownership on New Accounts acquisition, Business planning, P&L and business strategy
- Manage the single largest acquisition model/channel in the industry, spanning the largest workforce in the financial domain
- Ownership on Providing leadership to the creation and execution of the Annual Sales Plans to meet agreed product goals and revenues
- Lead the development of all regional forecasts with respect to New Accounts/Cost of Acquisition/Customer Segmentation/Customer Profitability amongst others
- As a key stakeholder, manage, motivate, and develop the sales team by setting clear goals, effective coaching, evaluation, and feedback on performance
- Execute the adoption of the latest digital technology in customer acquisition programs
- In collaboration with the CSO, Human Resources and all other relevant functional teams - set annual sales targets, annual incentives, and reviewing progress vs target
- Grow market share and build market leadership
- Manage the unique ‘Open Market Sales Channel” by creating and supporting network across merchants/corporates and co brand partnerships spanning Fuel/Travel/Airlines/Electronics/Grocery formats
- Manage all Sales channels for customer acquisition in West for the Organization (tele sales/ cobrands/ POS/DSA and digital.)
- Maintaining awareness of the competitive market landscape, expansion opportunities, industry developments, digital initiatives in customer onboarding.
- Identified opportunities to improve business process flows and productivity.
YES Bank LimitedMumbai
Group Executive Vice President
04.2016 - 02.2020
Job overview
- Part of the core team which was involved with building the lending business from the ground up for credit cards
- Manage the entire Profit Centre and Income creation from Core Branch Banking Channels - Ownership across Sales, credit, risk for the region
- Formulate and execute business plans and implementation programs as agreed with the Business Head to achieve performance targets
- Ensure portfolio growth through new acquisitions and expansion of existing relationships
- Manage BUs across Bank (digital /service etc.) to streamline fulfillment process
- Design marketing strategies to create campaigns, incentive plans with the overarching strategy of meeting the laid down business plan.
- Managed financial, operational and human resources to optimize business performance.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Monitored key business risks and established risk management procedures.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Formulated and executed strategic initiatives to improve product offerings.
- Created succession plans to provide continuity of operations during leadership transitions.
Axis Bank LimitedMumbai
National Head (Retail Assets Cross Sell)
08.2012 - 03.2016
Job overview
- Responsible for INR14,000 Crore of Retail Assets Business through the branch banking network Pan India
- Ownership on complete branch banking network on the sales operations on Retail Assets
- Set up of processes and strategic framework to manage scale
- Responsible for resource activation and percentage penetration of RA in existing liability base of the bank.
Axis Bank LimitedMumbai
Vertical Head Sales (Co-brand Credit Card)
02.2007 - 04.2012
Job overview
- Develop a marketing plan and sales execution strategy for the market that ensures attainment of company sales goals and profitability for the vertical
- Strategizing for Credit Cards Acquisition Program Pan India
- Tracking program performance Pan India on parameters set forth
- Develop a marketing plan and execution strategy for the Pan India market that ensures attainment of company sales goals and profitability for the vertical
HDFC Bank LimitedChennai
Sr. Manager (Customer Retention)
01.2006 - 02.2007
Job overview
- Monitor service index and implement strategies across various service delivery frameworks
- Conceptualization, roll out and management of various Customer Retention programs Pan India
- Liaison with service quality team Pan India in order to Track program performance Pan India on parameters set forth
- Support to Product, Brand, Retention, Sales functions Pan India:
- Regular inputs to the Product / Retention / Brand / Sales team about the enhanced expectations of Customers and constantly upgrade the retention program.
IDBI Bank Limited
Zonal Head
02.2004 - 01.2006
Job overview
- Personal Loans
- Responsible for overall business volumes for the East Region
- Managing and driving all sales channels (Tele/DST/Branch) for business procurement
- Responsible for creating sales opportunities for specific customer segments.
TATA AIG General Insurance Co LtdKolkata
Manager and Head
07.2003 - 01.2004
Job overview
- Strategizing opportunities for sales in Corporate and Retail domain for GPA and Travel related policies
- Responsible for overall Premium Target for the region for different lines of the business
HDFC Bank limited
Manager Sales
05.2002 - 06.2003
Job overview
- Credit Cards
- Owning and managing sales budget for the market
- Ensuring productivity of Sales force dedicated to the Market
- Responsible for Branch Activation for credit cards cross sell
ICICI Bank Limited
Manager Customer Service
08.2000 - 05.2002
Job overview
- Credit Cards
- Managing Service deliverables for the Centre
- Ensuring all Credit Cards Operational Processes as laid down are strictly adhered to
- Managing productivity at Call Centre Cross Sales for other Bank products
- (E
Citicorp Credit Services LimitedJamshedpur
Assistant Quality Manager
05.1997 - 08.2000
Job overview
- Responsible for managing ' Six Sigma' “Pareto” and “Fish Bone” analysis on “Inbound Credit Card Service Calls.”
- Channel Management for the Offsite location
- Applied coaching techniques and tools to support managers and team members in improving performance.
- Determined quality department standards, practices, and procedures.
Across Different Job Profiles
Achievements and Accomplishments
09.2002
Job overview
- Attended 'Supervisory Skills' Seminar of Citibank
- Selected as Guest Speaker on Channel Management by IISWBM, Kolkata
- Attended several VISA Seminars on Prepaid and Corporate Cards
- Exceptional Promotion in short span in Current Organization
Education
St Xavier's CollegeKolkata
Bachelor of Science from Applied Economics
03.1992 - 03.1995
University Overview
- Elected to St Xavier's Debating Society for student fraternity in 1992
- Professional development completed in Economics, Mathematics and Statistics.
Skills
Business development and planning
undefinedTimeline
National Head (LG Vertical)
SBI Card
10.2022 - Current
Senior Vice President & Regional Director
SBI Card
02.2020 - 10.2022
Group Executive Vice President
YES Bank Limited
04.2016 - 02.2020
National Head (Retail Assets Cross Sell)
Axis Bank Limited
08.2012 - 03.2016
Vertical Head Sales (Co-brand Credit Card)
Axis Bank Limited
02.2007 - 04.2012
Sr. Manager (Customer Retention)
HDFC Bank Limited
01.2006 - 02.2007
Zonal Head
IDBI Bank Limited
02.2004 - 01.2006
Manager and Head
TATA AIG General Insurance Co Ltd
07.2003 - 01.2004
Achievements and Accomplishments
Across Different Job Profiles
09.2002
Manager Sales
HDFC Bank limited
05.2002 - 06.2003
Manager Customer Service
ICICI Bank Limited
08.2000 - 05.2002
Assistant Quality Manager
Citicorp Credit Services Limited
05.1997 - 08.2000
St Xavier's College
Bachelor of Science from Applied Economics
03.1992 - 03.1995
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