Saima Sayed
Bengaluru
Summary
I am a marketing and events leader skilled in designing and executing impactful campaigns and experiences that amplify brand presence and messaging. With expertise in branding, communication, and project management, I excel at handling complex events, while consistently delivering measurable results. Driven by creativity and a commitment to excellence, I am currently building influential platforms and foster meaningful relationships with C-level stakeholders, crafting strategic marketing initiatives that position organizations as leaders within technology and innovation ecosystems. My broad experience in client engagement and world-class event execution enables me to create lasting value and inspire audiences effectively.
Overview
10
10
years of professional experience
Work History
Manager- Ecosystem Enablement, India & Global
Zinnov
01.2024 - Current
- Lead global marketing strategy and client engagement initiatives, strengthening Zinnov’s market positioning and driving growth across technology and innovation ecosystems.
- Develop and execute integrated marketing programs that enhance brand equity, expand client reach, and position Zinnov as a trusted advisor to global enterprises.
- Build and nurture high-value relationships with global CXOs, industry disruptors, and thought leaders to drive collaborations, and create exclusive peer-learning platforms.
- Partner with sales teams to design impactful narratives and marketing assets, accelerating deal cycles, and enabling cross-sell opportunities.
- Spearhead C-level community building initiatives, including global summits, roundtables, and flagship conferences, ensuring world-class execution and stakeholder engagement.
- Drive thought leadership by enabling senior executives to share insights across influential forums, amplifying Zinnov’s brand visibility, and credibility.
- Support client branding and engagement strategies through CXO programs, elevating market presence and influence.
- Lead end-to-end program management of thought leadership summits, strategic events, and closed-door roundtables, delivering impactful experiences for industry visionaries.
- Design and execute go-to-market strategies, and exclusive CXO platforms, to maximize visibility, customer engagement, and industry influence.
- Successfully contribute to revenue growth, global market presence, and Zinnov’s recognition as a trusted partner for technology and innovation leaders worldwide.
Event Marketing Manager
Bessemer Venture Partners
01.2024 - 12.2024
- Conceptualising events to enhance our connect with relevant stakeholders, especially founders / CXOs of start-ups and tech enterprises that are aligned to our roadmaps.
- Execute events that will strengthen BVP's connect with the tech ecosystem including BVP Cloud 100 India, Consumer 100 India, Fintech for all etc.
- End-to-end responsibility for executing events that will strengthen BVP's connect with the tech ecosystem including Roadmap driven events linked to the areas where BVP invests & Events that aid deal sourcing.
- Organising events where we invite global LP / investors in the BYP Funds.
- Events to increase connect with the media fraternity e g. year-end media meet-ups.
- Conceptualise newer event engagement models.
- End to end responsibility for conducting these events - identifying high quality speakers/panelists, creating the event agenda, managing the invite process, picking the right venue, F&B, AV and other operational arrangements at the venue.
- Organize specific sessions strengthening BVP community.
- Plan events featuring activities like portcos leadership meet-ups, Knowledge sessions with Operating Advisors, etc.
- Plan and execute internal events including team off-sites and leadership.
- Owning the event calendar.
- Project managing all aspects of event execution.
- Ensuring adherence to the approved budgets for the event.
- Manage social media handles - Twitter & Linkedin.
- Work closely with content team and investment team members on articles and reports.
- Manage PR agency relations and monitor performance alongside internal stakeholders.
- PR is largely linked to the BVP events mentioned above. new investments made. Atlas articles released periodically and speaking engagements at major tech events.
Senior Manager - Events And Marketing
exchange4media
01.2020 - 12.2023
- Responsible for pre & post marketing activities of the projects.
- Create agenda for the conference & summits, and Corporate Communications.
- Maintain relationship with the clients and stay updated with the new trends of the market.
- Curating & executing media, marketing & advertising IP's (conference, webinars & awards).
- Efficiently handling revenues, brand positioning, marketing & operational aspects of events.
- Recruitment of top level eminent speakers & personalities for jury panels & conferences across various domains & industries (media houses, brands & publications across India & other international markets).
- Devising & executing event promotions and lead generation through digital marketing and across multiple marketing channels.
- Managing designing, content, budget, logistics & audience acquisition for all events & conferences.
- Leading, developing & successfully manage a team of professionals.
- Created quite a few successful IP's and curated content at exchange4media such as e4m play ott awards and conference, pride of brands awards and conference, e4m real time programmatic advertising awards and conference, GameOn Summit, e4m India Design excellence awards, e4m commerce media summit, e4m Xaxis programmatic summit and a few more.
- Provided administrative support to the team with ongoing activities related to Event Management.
Senior Manager - Events And Activations
The Branding Company
11.2017 - 01.2020
- Collaborated closely with Director of Marketing in the development and execution of all demand generation activities including marketing campaigns and events.
- Lead marketing activities and policies to promote products and services.
- Planned and launched innovative, creative and effective communications campaigns, such as zest money outdoor campaign which resulted in excellent user acquisitions for the brand.
- Planned and executed all aspects of trade shows and customer events, from venue, booth design, AV, catering, etc., while meeting all deadlines, and tracked all expenses to manage budgets.
- Coordinated trade shows, media buying and planning, sales promotions, seminars.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee best time and cost effective delivery of all marketing communications materials.
- Developed campaigns, led design and tracked results.
- Planned and executed events and marketing programs, producing five times target number of qualified leads.
- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Asst. Manager - Events & Activations
Bluemushroom Infozone Pvt Ltd.
05.2017 - 10.2017
- Regulated certain exclusive solutions, associations & activities for clients in the form of sports, entertainment events along with films and television.
- Assisted in creating a new product segment called Residential Branding for 'direct to door' BTL activities.
- Assisted in getting the agency to associate with medium owners for In-Stadium for international cricketing series held in India and Sri Lanka in 2017. My role with property included the acquisition of the property as well as the sales.
- Associated with the management of Pro-Kabadddi league and IPL teams to increase inventory in the sports branding vertical.
- Made strategic alliances with production houses and agencies for FILM BRANDING and did sales for the same.
Marketing Executive
I Ads & Events
01.2016 - 04.2017
- Created and maintained an organized database to develop promotional sales.
- Assisted in designing advertisements, tradeshows banners and signage from concept through completion.
- Main responsibility comprised new client acquisitions, team management, strategic planning, monthly revenue growth and client servicing.
- Use email, ad words and other electronic marketing techniques to inform customers of new events and generate sales.
- Develop business strategies and achieve performance targets.
- Assisting Events Head in conceptualizing events and exhibitions and getting sponsor on board.
- Meeting prospective clients, giving the product presentation and representing the company at trade shows.
- Tapping business opportunities by identifying prospects and evaluating their position in the event industry.
Education
Bachelor of Commerce -
Yashwant Rao Chavan Maharashtra Open University
Nashik04-2015
SECONDARY SCHOOL -
Lala Lajpat Rai Institute of Management
Mumbai01.2012
Brand Management & Strategic Communication -
MICA
Skills
- Marketing
- Event Curation
- Brand Management
- Event Marketing
- Experiential Marketing
- Business Development
- Sponsorship Sales
- Strong Communication
- Attention to Detail
- Client Relations
- Team Management
- Leadership
- Problem Solving
- Punctuality
- Microsoft Office
- Travelling
- Reading
- Singing
- Dancing
- Music
- Sports - Badminton
Hobbies and Interests
- Travelling
- Reading
- Singing
- Dancing
- Music
- Sports - Badminton
Languages
- English
- Hindi
Professional Expertise
- Marketing
- Event Curation
- Brand Management
- Event Marketing
- Experiential Marketing
- Business Development
- Sponsorship Sales
Timeline
Manager- Ecosystem Enablement, India & Global
Zinnov
01.2024 - Current
Event Marketing Manager
Bessemer Venture Partners
01.2024 - 12.2024
Senior Manager - Events And Marketing
exchange4media
01.2020 - 12.2023
Senior Manager - Events And Activations
The Branding Company
11.2017 - 01.2020
Asst. Manager - Events & Activations
Bluemushroom Infozone Pvt Ltd.
05.2017 - 10.2017
Marketing Executive
I Ads & Events
01.2016 - 04.2017
Bachelor of Commerce -
Yashwant Rao Chavan Maharashtra Open University
SECONDARY SCHOOL -
Lala Lajpat Rai Institute of Management
Brand Management & Strategic Communication -
MICA