SAIRAM KARADI
Hyderabad
Summary
Dedicated Programmatic Advertising and Digital Marketing professional with experience managing end-to-end PMP, Managed Services, and campaign operations across leading SSPs, DSPs, and ad tech platforms. Proven history of meeting company goals through consistent, organized, and data-driven practices. Skilled in campaign setup, optimization, reporting, troubleshooting, and managing budgets up to $1M while working effectively under pressure and adapting quickly to new challenges.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Ad Operations Manager
Dopamin Strategic Consultants Private Limited
Bangalore
08.2022 - Current
- Led DSP onboarding and demand expansion initiatives across Smaato and PubNative SSPs, successfully launching new buyer integrations by coordinating seat IDs, deal IDs, bid testing, inventory mapping, and troubleshooting end-to-end bid flow issues.
- Owned the complete lifecycle of PMP and Managed Service campaigns from campaign setup and PMP deal creation to optimization, reporting, troubleshooting, and post-campaign analysis ensuring flawless execution across multiple high-priority accounts.
- Managed programmatic campaigns across leading SSPs and DSPs including Xandr, LKQD, VGI CTV, Smaato, PubNative, PubMatic, Magnite, DV360, and Platform 161.
- Oversaw monthly media budgets ranging from $500K to $1M, consistently achieving pacing, KPI, and margin goals through proactive optimization and data-driven decision making.
- Drove performance for several marquee advertisers including Apple, Disneyland, Chick-fil-A, Aldi, Frito-Lay, Shell, UPS, Centro, and Sentry Insurance, handling complex campaign requirements and large-scale programmatic buys.
- Built and analyzed Looker-based performance reports daily to identify pacing risks, uncover optimization opportunities, and ensure campaigns delivered against budget and client KPIs.
- Delivered PMP and Managed Services margin analysis reports to senior leadership, providing actionable insights into revenue, profitability, and campaign performance.
- Partnered with the BI team to convert manual Excel reporting into automated Tableau dashboards, significantly reducing reporting turnaround time and improving operational efficiency.
- Worked closely with Sales and Account Management teams, regularly joining client calls to provide strategic campaign insights, strengthen relationships, and uncover additional business opportunities.
- Led onboarding and training for new team members, created SOPs and troubleshooting documentation, and streamlined workload allocation to improve team productivity and reduce ramp-up time.
- Recognised as a go-to problem solver for campaign delivery issues, platform discrepancies, and troubleshooting across SSPs and DSPs, while managing multiple fast-moving campaigns simultaneously.
Process Specialist - Programmatic
Paragon Digital Services Pvt Ltd
Chennai
07.2021 - 07.2022
- Worked as a contractor for MediaMath in the role of Programmatic Specialist, supporting end-to-end programmatic campaign management across setup, reporting, optimization, troubleshooting, and performance analysis.
- Managed day-to-day campaign operations to ensure accurate setup, smooth delivery, pacing, and KPI achievement across multiple advertiser accounts.
- Worked with major advertisers including FanDuel Sports, Staples, Walmart brands, and Penguin Random House, helping deliver campaigns successfully against budget and performance goals.
- Performed detailed Quality Assurance checks across campaigns, reports, creatives, and operational tasks to ensure high accuracy and flawless execution.
- Collaborated with cross-functional teams and internal stakeholders to define business requirements, improve organizational processes, increase productivity, and maintain quality standards.
- Coordinated onboarding and training programs for new team members, helping them quickly understand processes, tools, and best practices.
- Created and followed process documentation and workflow standards to improve consistency, reduce errors, and support faster turnaround times.
Associate-II - Campaign Manager
Mediamint
Hyderabad
10.2017 - 07.2021
- Managed the complete campaign lifecycle from order creation to invoicing, including campaign setup, monitoring, optimization, reporting, billing, and final delivery reconciliation.
- Served as a Quality Analyst for campaign operations, performing detailed checks to ensure campaigns, creatives, targeting, tracking, and billing were configured accurately before launch.
- Acted as the primary point of contact within the team for Genesis, Campaign Manager 360 (DCM), and Celtra platforms, providing platform expertise, troubleshooting support, and process guidance.
- Created and maintained multiple reporting formats including Monthly Delivery Summaries, End-of-Campaign (EOC) reports, performance reports, and customized Datorama dashboards to support client and internal reporting needs.
- Worked closely with team members to identify and implement optimization strategies that improved pacing, delivery, and overall campaign performance while meeting client benchmarks.
- Managed campaigns for major advertisers including John Deere, BRP, Johnson & Johnson, Honda, Tire Pros, and Walmart, ensuring high-quality execution across complex accounts.
- Coordinated onboarding and training programs for new team members, helping them quickly learn processes, tools, and best practices.
- Organized monthly Product Knowledge Tests for the team to ensure awareness of platform updates, process changes, and industry best practices.
- Contributed to the Business Analytics team by supporting report generation and campaign optimization through Jupyter Notebook-based analysis.
- Prioritized multiple high-priority tasks and tight deadlines while proactively assisting teammates and supporting cross-functional project needs.
Customer Care Executive
Indian Eagle Pvt Ltd
Hyderabad
04.2017 - 09.2017
- Worked in a travel agency, assisting customers with travel-related inquiries, and service recommendations.
- Built strong customer relationships by providing timely support and detailed service information.
- Analysed customer needs to recommend suitable travel products and services.
- Resolved customer concerns while maintaining high levels of customer satisfaction.
Customer Relation Officer
HGS
Hyderabad
10.2016 - 03.2017
- Worked for Tata Products, providing customer support and handling product-related inquiries.
- Delivered excellent customer service, contributing to consistently high customer satisfaction.
- Responded promptly to customer inquiries and requests, ensuring timely issue resolution.
- Maintained up-to-date knowledge of product and service changes to provide accurate information and support.
Education
BACHELOR OF SCIENCE - MECHANICAL ENGINEERING
VIGNANA BHARATHI INST OF TECH
HYDERABAD01-2015
INTERMEDIATE -
SRI CHAITANYA JUNIOR KALASALA
HYDERABAD01-2011
SSC -
SRI SAIRAM HIGH SCHOOL
HYDERABAD01-2009
Skills
- Campaign management
- Programmatic advertising
- Data analysis
- Team leadership
- Client communication
- MS Office tools
Platform Experience
- DSPs: Genesis, TTD, Verve Mobile, Amobee (Turn), Distillery, D&V360, P161, MediaMath, Mixpo, Xandr Invest(App Nexus), Celtra
- SSPs: Xandr Curate(App Nexus), PubMatic, PubNative, Smaato, Magnite, Velocity, LKQD, VGI CTV, OneUI
- Third Party/Verification Tools: Campaign Manager 360(DCM), Sizmek, Double Verify, Moat, IAS, Datorama.
- Data Analytics tools: Jupyter notebook, Datorama, Tableau, Looker, SQL.
- Billing Tools: DOM (Digital Order Management), & Great Plains
Certification
- Employee of the year 2025, Dopamin
- Employee of the Quarter 2019, Mediamint
- Marketing Foundations, Data-Driven Planning, and Trading Essentials - The TradeDesk
- Basics and Advanced Google Analytics, 2021-05-01
- Campaign Setup, Optimizations, Omni Channel Campaigns, Programmatic, 2021-07-01, Mediamath Academy
Languages
English
Advanced
C1
Hindi
Advanced
C1
Telugu
Proficient
C2
Hobbies and Interests
- Listening Music
- Watching Cricket
- Long Bike Rides
Timeline
Ad Operations Manager
Dopamin Strategic Consultants Private Limited
08.2022 - Current
Process Specialist - Programmatic
Paragon Digital Services Pvt Ltd
07.2021 - 07.2022
Associate-II - Campaign Manager
Mediamint
10.2017 - 07.2021
Customer Care Executive
Indian Eagle Pvt Ltd
04.2017 - 09.2017
Customer Relation Officer
HGS
10.2016 - 03.2017
BACHELOR OF SCIENCE - MECHANICAL ENGINEERING
VIGNANA BHARATHI INST OF TECH
INTERMEDIATE -
SRI CHAITANYA JUNIOR KALASALA
SSC -
SRI SAIRAM HIGH SCHOOL