Ashok Arora
Ad Operations Manager
Faridabad
Summary
Ad Operations and Revenue Operations professional with 10+ years of experience across digital media, print media, client servicing and business operations. Experienced in Google Ad Manager, digital and print advertising, ad inventory, stock and inventory management, campaign delivery, Salesforce CRM, Google Ads, Google Analytics and Google Tag Manager. Strong expertise in stakeholder management, revenue optimisation, inventory planning, process improvement, KPI reporting and SLA management, with experience supporting leading media brands and enterprise clients.
Overview
3
3
Languages
1
1
Certification
13
13
years of professional experience
Work History
Ad Operations Manager
HT Media
Gurgaon, Haryana
06.2025 - Current
- Managed pan-India MM requests and queries for HT, HT City, HT Café, Hindustan, MINT, and Brunch.
- Managed premium ad inventory and positions as per PAC guidelines.
- Coordinated with Sales, Creative, and Client Servicing teams for campaign execution.
- Executed digital ad placements across Display, Video, and Native inventory.
- Monitored campaign rates, approvals, deals, and inventory availability.
- Verified pricing and deal requirements using CRM, SAP, and pricing tools.
- Managed inventory forecasting, booking, and utilization to optimize fill rates.
- Supported revenue optimization through effective inventory management.
- Conducted post-campaign analysis and provided performance insights.
- Prepared MIS reports, campaign reports, and operational dashboards using Excel.
- Coordinated cross-functional teams to ensure timely campaign delivery.
- Planned festive campaigns and managed end-to-end campaign requirements.
- Managed end-to-end ad operations processes to ensure timely campaign delivery.
Revenue Ops & Client Servicing
Viacom 18 Media Private Limited
Gurgaon, Haryana
01.2024 - 04.2025
- Managed key enterprise clients including NTPC, Pepsi, Maruti, Coca-Cola, and Country Delight.
- Managed client relationships, retention, and stakeholder engagement.
- Oversaw Revenue Operations and cross-functional business processes.
- Managed Salesforce CRM, issue resolution, and SLA compliance.
- Monitored KPIs, revenue leakage, and upselling opportunities.
- Managed JioHotstar live sports campaigns through Google Ad Manager (GAM).
- Optimized digital ad inventory, campaign delivery, and revenue performance.
- Skilled at working independently and collaboratively in a team environment.
Digital Media Ad Ops and Support
Google Operation Center
Hyderabad, Telengana
01.2022 - 12.2024
- Managed client engagement, retention, and customer satisfaction for U.S. clients.
- Collaborated with Sales, Product, and Technical teams to improve service delivery.
- Managed client escalations, RCA, and case resolution using Google Case Tool.
- Delivered Google Ads & Analytics support via email, chat, and phone.
- Supported Google Tag Manager (GTM) and conversion tracking implementation.
- Monitored KPIs, SLAs, FCR, and service performance to improve operational efficiency.
- Identified process gaps and implemented process improvements to reduce bottlenecks.
- Prepared executive reports and actionable insights using CRM and campaign data.
- Analyzed market trends to guide product development and align with organizational goals.
Senior Operations Associate
Camp K12 Education
Gurgaon, Haryana
10.2020 - 01.2022
- Managed high-priority customer issues via Zendesk, ensuring SLA adherence and customer satisfaction.
- Optimized client servicing workflows to improve TAT and customer experience.
- Developed real-time dashboards for project tracking, resource utilization, and KPI monitoring.
- Analyzed KPIs and performance gaps to drive operational efficiency and decision-making.
- Collaborated with Product, IT, and Sales teams for seamless service delivery.
- Mentored junior associates on customer service, processes, and service excellence.
- Developed and maintained training programs for new staff, improving onboarding effectiveness and team performance.
- Analyzed operational data to identify trends, informing strategic decisions and resource allocation for optimal performance.
Sales Ops & Client Servicing
Travel Triangle
Gurgaon, Haryana
06.2018 - 07.2020
- Managed enterprise client accounts, inquiries, escalations, and service requests.
- Coordinated with Sales, Finance, and Legal teams, reducing TAT by up to 20%.
- Created customized travel solutions based on client requirements and preferences.
- Managed client communication from inquiry to trip completion and invoice processing.
- Built long-term client relationships to drive satisfaction, loyalty, and retention.
- Optimized client onboarding and service delivery while ensuring SLA adherence.
- Conducted client review meetings, gathered feedback, and implemented service improvements.
Customer Service Executive
Jubilant Food (Dominos)
Faridabad
12.2013 - 12.2015
- Managed warehouse operations and stock inventory, including receiving, storage, stock tracking, and replenishment.
- Managed front desk operations, order processing, billing, and cash transactions.
- Handled customer queries and escalations, ensuring timely resolution and satisfaction.
- Coordinated in-store and corporate events in line with Domino’s brand guidelines.
- Delivered exceptional customer service, resolving inquiries efficiently and enhancing customer satisfaction.
Education
Master of Business Administration - Marketing
Guru Gobind Singh IP University
Delhi, India06.2018
Hotel Management -
NCHMCT
DBIHM05.2013
Skills
Client account management
Client service optimization
Client relationship management
Service Delivery Excellence
Strategic operations planning
Operational Efficiency
Process Transformation
Cross-functional Team Leadership
Change Management
Client Engagement Strategy
Campaign management
Display advertising
Google analytics
CRM management
Competitive analysis
Certification
Digital Marketing Certificate (2015), DV 360, Google Ads and Analytics
Timeline
Ad Operations Manager
HT Media
06.2025 - Current
Revenue Ops & Client Servicing
Viacom 18 Media Private Limited
01.2024 - 04.2025
Digital Media Ad Ops and Support
Google Operation Center
01.2022 - 12.2024
Senior Operations Associate
Camp K12 Education
10.2020 - 01.2022
Sales Ops & Client Servicing
Travel Triangle
06.2018 - 07.2020
Customer Service Executive
Jubilant Food (Dominos)
12.2013 - 12.2015
Master of Business Administration - Marketing
Guru Gobind Singh IP University
Hotel Management -
NCHMCT