Sai Venkata Charan Nalam
Chirala
Summary
Marketing Cloud Developer with 3+ years of experience, certified as a Salesforce Certified Email Specialist. Skilled in creating and managing personalized email campaigns using Email Studio, Journey Builder, and Automation Studio. Proficient in developing dynamic customer journeys and segmenting audiences to boost engagement and campaign performance. Hands-on expertise in AMPscript and SQL for advanced personalization and data querying. Experienced with Litmus and Email on Acid for cross-client testing, ensuring responsive design and high deliverability. Committed to delivering data-driven solutions and maintaining quality throughout the email marketing lifecycle.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Associate
Cognizant
Hyderabad
10.2025 - Current
- Designed and deployed personalized email campaigns using Email Studio, achieving high engagement rates.
- Built multi-step customer journeys in Journey Builder, enhancing user experience through strategic decision-making.
- Configured Contact Builder for effective data management and targeted audience segmentation.
- Automated marketing workflows via Automation Studio, utilizing SQL queries for efficient campaign execution.
- Conducted comprehensive cross-client testing of HTML emails with Litmus and Email on Acid for consistent rendering.
- Resolved CSS-related rendering issues to ensure pixel-perfect email presentation across various clients.
- Validated email quality through screenshot previews, spam testing, and accessibility checks prior to launch.
- Collaborated with design teams to optimize email code for responsiveness across all major clients.
Custom Software Engineer Analyst
Accenture
Hyderabad
10.2021 - 09.2025
- Designed and deployed personalized email campaigns using Email Studio, achieving high engagement rates.
- Built multi-step customer journeys in Journey Builder, enhancing user experience through strategic decision-making.
- Configured Contact Builder for effective data management and targeted audience segmentation.
- Automated marketing workflows via Automation Studio, utilizing SQL queries for efficient campaign execution.
- Conducted comprehensive cross-client testing of HTML emails with Litmus and Email on Acid for consistent rendering.
- Resolved CSS-related rendering issues to ensure pixel-perfect email presentation across various clients.
- Validated email quality through screenshot previews, spam testing, and accessibility checks prior to launch.
- Collaborated with design teams to optimize email code for responsiveness across all major clients.
Education
Bachelors of Technology - Computer Science
St. Ann's College of Engineering & Technology
Chirala08.2021
Skills
- Salesforce Marketing Cloud
- Email marketing and automation
- Customer journey mapping
- Data management and analysis
- Audience segmentation strategies
- Email quality assurance
- Campaign Management
- Responsive web design
- HTML and CSS
- SQL automation techniques
- Email Studio
- Journey Builder
- Automation Studio
Certification
- Salesforce certified Admin
- Salesforce Certified Marketing Cloud Email Specialist
Accomplishments
- Recognized as a top performer on the project team for delivering high-impact email marketing campaigns, with minimal turnaround time.
- Acknowledged by leadership as a key contributor for driving project success, and exceeding performance expectations.
- Consistently rated as a high-impact team member, leading initiatives across Email Studio, Journey Builder, and Automation Studio.
Languages
- English
- Hindi
- Telugu, First Language
- English, C1
- Hindi, B2
Timeline
Associate
Cognizant
10.2025 - Current
Custom Software Engineer Analyst
Accenture
10.2021 - 09.2025
Bachelors of Technology - Computer Science
St. Ann's College of Engineering & Technology