Saksham

• Crunch DAO (AI & Web3) - Led AI native, GTM and revenue operations across community-led campaigns, improved contributor activation and helped drive 3x engagement
• Lil Big Things (B2B SaaS) - Built account-based marketing engine and CRM automation workflows for enterprise client acquisition for Lil Big Things, reducing sales cycles by 30%.

• Scaled partner ecosystem to 500+, driving $2.5M+ in revenue by optimizing onboarding flows
• Boosted user enrollment by 22% through funnel experimentation and growth program optimization.
• Reduced partner churn by 40% via success tooling, proactive support, and lifecycle nudges
• Led 20+ team members across Delivery, Supply & Outcomes, aligning KPIs across functions
• Enhanced customer retention with CSAT and NPS improvements sustained over 3 quarters
• Improved CM1 margins by 35% and cut refund rates by 45% by experimenting pilot programs

• Built and scaled a 1000+ partner network, resulting in 30X growth in quarterly GMV
• Defined GTM and user acquisition flows for 100K+ users, contributing to 40% faster delivery
• Designed automated SOPs supporting 1000+ monthly workshops, maintaining NPS consistently >40
• Led a team of 12 category heads, and coordinated cross-functional roadmaps for fulfillment and growth.
• Won the Best App of the Year (India region) award by Google for 2021

Program Management: Strategy & Ops

• Formulated network plan for 50 cities, augmented 20% quarterly growth
• Led 16 kitchen launches across 5 cities in 6 months with 100% capex adherence
• Managed launch & distribution of 3 D2C sub-brands
• Led stakeholders across 8 teams, ensuring healthy acquisition, engagement and revenue metrics

Go-to-Market Strategy - Eat.live:

• Devised GTM strategy for top of the funnel properties, maintained target DAU – 15-20K
• Enabled product launches of multiple digital products and maintained PR > 4

Product Management:

• Curated Q commerce - warehouse management features, user life cycles & task management
• Formulated training plan and ensured compliance for over 400 employees
• Supervised warehouse, last-mile delivery operations from 600 to 4000 orders a day
• Managed 13 direct reportees and 400+ employees with dotted-line reporting

Business & Special Projects:

• Improved unit economics and helped increase daily revenue from INR 0.5M to 2M+
• Increased AOV by ~30%, executed smart campaigns to bring up the order value to INR 700

• Bootstrapped a controlled B2B marketplace around paper and packaging products

• Expanded North region supply, launched 3 cities, and onboarded 38 new accounts.
• Assessed existing partnerships & developed profitable alliances across properties
• Led growth programs to ensure MoM revenue growth, owned a 3 Cr quarterly PnL
• Supervised financial planning & analysis, resource allocation & vendor management
• Digitized QC audits using Salesforce CRM & ensured all properties met brand’s quality standards