Saloni Mittal
Gurgaon
Summary
Detail-oriented Sales Operations and Research Specialist with over 3 years of experience in data enrichment, CRM hygiene, lead validation, and cross-functional collaboration with sales and marketing teams. Proven ability to support account-based marketing strategies by ensuring accurate, actionable data, and driving operational excellence. Strong research acumen, with hands-on experience in tools like ZoomInfo, Lix-it, 6sense, Apollo, CRM platforms, and secondary market research.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sales Operations & Research Specialist
Gartner India Research & Advisory Services
Gurgaon
08.2022 - Current
- Owned, enriched, and maintained vendor and contact data across global CRM systems, ensuring readiness for sales campaigns and territory expansion.
- Partnered with sales teams to identify key personas and validate leads for ABM outreach, directly contributing to $175K in revenue in H1 FY 2025.
- Conducted deep secondary research to enhance lead profiles before BD and CS interactions, improving sales team effectiveness.
- Ensured compliance with Gartner guidelines while adding B2B vendors to Digital Markets platforms (GetApp, Capterra, Software Advice).
- Improved data quality by standardizing vendor segmentation (hardware, software, services) for accurate mapping in CRM.
- Supported reporting and quality checks on data, driving sales process efficiencies.
Growth and Marketing Intern
Housing.com
Gurgaon
12.2021 - 01.2022
- Managed social media accounts (YouTube, Instagram, Facebook); designed creative content for campaigns.
- Ideated reel-based promotions to improve brand engagement and app visibility.
Digital Marketing Intern
WGBL India Pvt. Ltd.
Pune
06.2021 - 07.2021
- Handled SEO strategies, keyword research, and social media management to support client campaigns.
Marketing & Sales Intern
Outlook India
Gurgaon
12.2020 - 02.2021
- Participated in planning and execution of digital marketing campaigns.
- Assisted in strategy building and business plan development.
Education
MBA - Marketing
OP Jindal Global University
Sonipat01.2022
PG Diploma - Mass Communication
MCMDAV College, Punjab University
Chandigarh01.2020
BBA - Marketing
University of Petroleum and Energy Studies
Dehradun01.2019
Skills
- Sales & Marketing Data Operations
- CRM Management & Data Enrichment
- Market & Persona Research
- GTM Data Strategy
- Data Hygiene & Lead
- Cross-Functional Collaboration
- Tools: 6sense (basic), MS Excel, CRM Tools, Capterra, Software Advice
Certification
- Proficiency in Microsoft Excel & Office
- CRM Platforms: Salesforce (basic), HubSpot (basic)
- Familiar with 6sense platform (basic exposure)
Languages
Languages: English, Hindi
Awards
Employee of the Month – Gartner India (2022)
Star of the Month – Gartner Digital Markets
2nd prize – Footloose Dance Competition, UPES
3rd prize – Industry Connect Project, Gems Marketing Club, UPES
Additional Information
- Date of Birth: 17 May 1998
- Willing to relocate and travel as per job requirements
Timeline
Sales Operations & Research Specialist
Gartner India Research & Advisory Services
08.2022 - Current
Growth and Marketing Intern
Housing.com
12.2021 - 01.2022
Digital Marketing Intern
WGBL India Pvt. Ltd.
06.2021 - 07.2021
Marketing & Sales Intern
Outlook India
12.2020 - 02.2021
MBA - Marketing
OP Jindal Global University
PG Diploma - Mass Communication
MCMDAV College, Punjab University
BBA - Marketing
University of Petroleum and Energy Studies