Sameer Subhash Sanyashiv
Mumbai,MH
Summary
Data and marketing professional with 10+ years of experience across customer analytics, data marketing, CRM enablement, lifecycle marketing, and website conversion support in large consumer-facing organizations. Currently working at Voltas Ltd, driving consumer data unification, segmentation, Single View of Customer frameworks, CRM enablement, and data-led marketing use cases across online and offline touchpoints. Experienced in cross-functional collaboration with Marketing, Sales, IT, Analytics, and agency partners.
Overview
11
11
years of professional experience
Work History
Manager, Data Marketing & Analytics
Voltas Ltd
Mumbai
02.2025 - Current
- Lead consumer data identification, unification, and analytics to enable a Single View of Customer (360)
- Build and manage customer segmentation, clustering, and lifecycle cohorts for marketing, sales, service, AMC, and upgrade use cases
- Enable data-led CRM and marketing automation across Email and WhatsApp
- Drive real-time and offline customer insights to support decision-making
- Act as business SPOC for website enablement including page creation, updates, coupon setup, and landing page development via agencies
- Plan and execute on-site engagement strategies such as popups, exit-intent forms, and behavior-based cross-sell / upsell banners using tools like LetsCooee
- Coordinate conversion tracking (Google & Meta pixels) with agency partners
- Support martech platform evaluations, data governance discussions, and leadership reporting
Manager, Digital & Marketing Analytics
Nature’s Basket Pvt. Ltd
06.2022 - 01.2025
- Owned digital performance and marketing analytics across web and app platforms
- Built cohort-based segmentation for lapsers, active users, abandoned carts, and loyalty members
- Enabled CRM and engagement journeys using MoEngage, Firebase, and AppsFlyer
- Optimised funnels to improve NOB and ABV
Manager, Digital Marketing
Group Satellite Pvt. Ltd
10.2019 - 05.2022
- Planned and executed integrated digital campaigns and social media initiatives
- Implemented and managed LeadSquared CRM for end-to-end lead journey management
- Delivered high-quality leads through performance-driven campaigns
Digital Marketing Executive
Puranik Builders Ltd
12.2017 - 10.2019
- Led digital promotion for residential real estate projects
- Generated high-volume leads and supported walk-ins and conversions
Executive, Digital Marketing & New Tech Initiatives
Godrej Properties Ltd
09.2015 - 09.2017
- Executed digital marketing and technology initiatives for lead generation and customer experience
- Worked on CRM integrations, web platforms, and mobile applications
SEO Executive
The Circus Works
02.2014 - 08.2015
- Conducted SEO audits, traffic analysis, and performance reporting
Education
PGDM - IT & E-Business
Welingkar Institute of Management & Research
B.Com - undefined
University of Mumbai
Skills
- Data Marketing & Analytics
- Customer Analytics
- CRM Enablement
- Lifecycle Marketing
- Salesforce
- LeadSquared
- MoEngage
- Google Analytics
- Power BI
- WhatsApp Chatbot
- Marketing automation
- Customer segmentation
- CRM integration
- Performance optimization
- Digital marketing strategy
- Campaign management
- Data governance
- Conversion tracking
- Customer Data Platform (CDP)
Personal Information
Title: Manager – Data Marketing & Analytics
Timeline
Manager, Data Marketing & Analytics
Voltas Ltd
02.2025 - Current
Manager, Digital & Marketing Analytics
Nature’s Basket Pvt. Ltd
06.2022 - 01.2025
Manager, Digital Marketing
Group Satellite Pvt. Ltd
10.2019 - 05.2022
Digital Marketing Executive
Puranik Builders Ltd
12.2017 - 10.2019
Executive, Digital Marketing & New Tech Initiatives
Godrej Properties Ltd
09.2015 - 09.2017
SEO Executive
The Circus Works
02.2014 - 08.2015
PGDM - IT & E-Business
Welingkar Institute of Management & Research
B.Com - undefined
University of Mumbai