Summary
Overview
Work History
Education
Skills
Timeline
Generic
Sandeep Bisla

Sandeep Bisla

Summary

12 years of cross-functional expertise in sales, corporate relation, strategic operations, regional management, student recruitment, and international market expansion. Recognized for building and leading high-performing teams, optimizing operational workflows, and cultivating strong partnerships with global universities. Proven ability to drive growth and deliver measurable outcomes. Spearheaded initiatives that improved application throughput by 35% and enhanced counselor conversion rates by 30%. Adept at cross-functional collaboration and data analytics, driving significant revenue growth and client satisfaction.


Overview

13
13
years of professional experience

Work History

Senior Manager

IDP Education Ltd
10.2022 - Current

Centralized Application Operations

Spearheaded a centralized U.S. university admissions process across India, Nepal, Sri Lanka, and Bangladesh, leading a team of 40.

Impact : Reduced duplication of efforts across regions, saving approximately ₹1.2 crore annually in resource and operational redundancy.

Outcome : Improved application throughput by 35% YoY with consistent SLA adherence.

Operational KPI Framework Development Established and tracked core KPIs to monitor performance and optimize service-level agreements (SLAs).

Impact : Cut down application processing delays by 30% , reducing revenue leakage due to missed deadlines by an estimated ₹25 lakh per intake .

Training and Enablement Programs Designed and conducted structured training sessions for over 100+ counselors, TLs, and operations staff.

Impact : Increased first-time application accuracy rate from 78% to 94% , reducing rework and saving approx. ₹10 lakh per cycle in manpower hours.

Conflict Resolution & Stakeholder Alignment Acted as a cross-functional liaison between counseling and operations teams to resolve escalations and workflow clashes.

Impact : Enabled smoother client delivery, resulting in 20% faster resolution times and improved client satisfaction scores by 15 points (CSAT) .

Strategic Reporting for Leadership Delivered actionable insights through monthly dashboards on application trends, compliance metrics, and ops performance.

Impact : Enabled senior leaders to make timely decisions, contributing to 12% YoY revenue growth from the U.S. admissions segment.

Destination Manager

IDP Education Ltd
06.2019 - 09.2022

Drove Student Conversions through U.S. Counseling Team Leadership Spearheaded the U.S. counseling team to increase student application volume and improve conversion rates.

Impact : Directly contributed to revenue growth by maximizing student enrollments in partner institutions through targeted counseling strategies.

Trained Counselors to Improve Admission Conversions Conducted specialized training programs to enhance counselor capabilities in handling U.S. student profiles, improving conversion efficiency.

Outcome : Boosted average counselor conversion rates by 25–30% , directly increasing revenue from successful admissions.

Client Retention through In-house Events & Engagement Initiated and executed in-house university events and info sessions to maintain strong client relationships and ensure continued engagement.

Result : Strengthened partnerships with key institutions and ensured repeat engagement, contributing to higher retention and partner loyalty .

Marketing Campaigns to Generate Student Leads Led U.S. destination-specific email campaigns, webinars, social media promotions, and offline outreach programs to raise awareness among students.

Impact : Increased qualified student inquiries by 40% , filling the lead pipeline and translating into higher application volumes and revenue.

Visa Support and Pre-departure Briefings as Retention Tools Delivered visa and pre-departure briefings across branches to enhance the student journey experience.

Outcome : Improved end-to-end student satisfaction, leading to higher referral rates and brand trust.

Built Strategic Alliances with U.S. Universities for Long-term Revenue Established strong working relationships with U.S. university representatives to unlock new recruitment opportunities and collaborative events.

Impact : Added new institutions to the portfolio, resulting in increased commission streams and broader choices for students.

Branch Manager

Canam Consultants Ltd
05.2018 - 06.2019
  • Led daily operations of branch, ensuring alignment with company goals.
  • Managed team performance, fostering professional development and motivation.
  • Oversaw financial management, including budgeting and forecasting.
  • Developed and maintained strong client relationships, enhancing customer satisfaction.

Implemented new procedures to improve service efficiency and productivity

Branch Manager

Discover Abroad Study Consultants
03.2016 - 05.2018
  • Managed daily operations of branch to achieve strategic goals.
  • Developed and implemented marketing strategies to increase client engagement.
  • Trained and supervised staff, fostering a high-performance culture.
  • Built relationships with educational institutions for program offerings.
  • Analyzed market trends to inform decision-making and service improvements.

Deputy Manager – Corporate Sales

Info Edge India Ltd (Shiksha.com)
12.2014 - 03.2016
  • Managed corporate sales initiatives for educational products, driving revenue growth and market penetration.
  • Developed strategic partnerships with educational institutions to enhance service offerings and expand client base.
  • Conducted market research to identify trends and opportunities, informing sales strategies and product development.
  • Led a team of sales professionals, providing training and mentorship to improve performance and achieve targets.
  • Analyzed sales data to optimize processes and enhance customer engagement.

Business Development Specialist

TDI India Pvt Ltd
09.2012 - 12.2014
  • Secured high-value accounts through building rapport with key decision-makers, understanding their needs, and presenting customized solutions tailored to their requirements.
  • Came up with detailed plans to enhance sales management and prioritize long-term business goals.
  • Spearheaded cross-functional teams towards achieving common goals, ensuring alignment of objectives across departments.
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to achieve desired results.

Education

MBA - International Business

La Trobe University
Melbourne
04.2001 -

BBA - Business Administration

Guru Jambheshwar University of Science And Technol
Delhi, India
04.2001 -

Skills

Strategic planning

Timeline

Senior Manager

IDP Education Ltd
10.2022 - Current

Destination Manager

IDP Education Ltd
06.2019 - 09.2022

Branch Manager

Canam Consultants Ltd
05.2018 - 06.2019

Branch Manager

Discover Abroad Study Consultants
03.2016 - 05.2018

Deputy Manager – Corporate Sales

Info Edge India Ltd (Shiksha.com)
12.2014 - 03.2016

Business Development Specialist

TDI India Pvt Ltd
09.2012 - 12.2014

MBA - International Business

La Trobe University
04.2001 -

BBA - Business Administration

Guru Jambheshwar University of Science And Technol
04.2001 -
Sandeep Bisla