12 years of cross-functional expertise in sales, corporate relation, strategic operations, regional management, student recruitment, and international market expansion. Recognized for building and leading high-performing teams, optimizing operational workflows, and cultivating strong partnerships with global universities. Proven ability to drive growth and deliver measurable outcomes. Spearheaded initiatives that improved application throughput by 35% and enhanced counselor conversion rates by 30%. Adept at cross-functional collaboration and data analytics, driving significant revenue growth and client satisfaction.
Centralized Application Operations
Spearheaded a centralized U.S. university admissions process across India, Nepal, Sri Lanka, and Bangladesh, leading a team of 40.
Impact : Reduced duplication of efforts across regions, saving approximately ₹1.2 crore annually in resource and operational redundancy.
Outcome : Improved application throughput by 35% YoY with consistent SLA adherence.
Operational KPI Framework Development Established and tracked core KPIs to monitor performance and optimize service-level agreements (SLAs).
Impact : Cut down application processing delays by 30% , reducing revenue leakage due to missed deadlines by an estimated ₹25 lakh per intake .
Training and Enablement Programs Designed and conducted structured training sessions for over 100+ counselors, TLs, and operations staff.
Impact : Increased first-time application accuracy rate from 78% to 94% , reducing rework and saving approx. ₹10 lakh per cycle in manpower hours.
Conflict Resolution & Stakeholder Alignment Acted as a cross-functional liaison between counseling and operations teams to resolve escalations and workflow clashes.
Impact : Enabled smoother client delivery, resulting in 20% faster resolution times and improved client satisfaction scores by 15 points (CSAT) .
Strategic Reporting for Leadership Delivered actionable insights through monthly dashboards on application trends, compliance metrics, and ops performance.
Impact : Enabled senior leaders to make timely decisions, contributing to 12% YoY revenue growth from the U.S. admissions segment.
Drove Student Conversions through U.S. Counseling Team Leadership Spearheaded the U.S. counseling team to increase student application volume and improve conversion rates.
Impact : Directly contributed to revenue growth by maximizing student enrollments in partner institutions through targeted counseling strategies.
Trained Counselors to Improve Admission Conversions Conducted specialized training programs to enhance counselor capabilities in handling U.S. student profiles, improving conversion efficiency.
Outcome : Boosted average counselor conversion rates by 25–30% , directly increasing revenue from successful admissions.
Client Retention through In-house Events & Engagement Initiated and executed in-house university events and info sessions to maintain strong client relationships and ensure continued engagement.
Result : Strengthened partnerships with key institutions and ensured repeat engagement, contributing to higher retention and partner loyalty .
Marketing Campaigns to Generate Student Leads Led U.S. destination-specific email campaigns, webinars, social media promotions, and offline outreach programs to raise awareness among students.
Impact : Increased qualified student inquiries by 40% , filling the lead pipeline and translating into higher application volumes and revenue.
Visa Support and Pre-departure Briefings as Retention Tools Delivered visa and pre-departure briefings across branches to enhance the student journey experience.
Outcome : Improved end-to-end student satisfaction, leading to higher referral rates and brand trust.
Built Strategic Alliances with U.S. Universities for Long-term Revenue Established strong working relationships with U.S. university representatives to unlock new recruitment opportunities and collaborative events.
Impact : Added new institutions to the portfolio, resulting in increased commission streams and broader choices for students.
Implemented new procedures to improve service efficiency and productivity
Strategic planning